Extruded cereals
Magic Spoon Cinnamon Toast Cereal
7 oz
Score
- Ultra-processed
- Contains non-nutritive sweeteners
- Contains seed oils
Why it scores 56
Magic Spoon Cinnamon Toast Cereal scores 56 out of 100 (Okay) under GoodSwap’s published rules. What moved the score most:
- minus 18 points Ultra-processed (NOVA 4): Classified NOVA 4: made with industrial ingredients and additives. Strong
- minus 5 points Saturated fat 4.1 g / 100 g: High in saturated fat. Strong
- minus 5 points Salt 1.4 g / 100 g: High in salt. Strong
Every line of the math is on The Receipt below, with its evidence tier and sources.
Better breakfast cereals
-
Classic Bircher Apple Cinnamon Almond Muesli Cereal Seven Sundays · 12 oz (340 g) Not ultra-processed · No non-nutritive sweeteners Score 97 out of 100 , 41 points higher -
Qi'a Gluten-Free Oatmeal – Cinnamon Pumpkin Seed Nature's Path · 8 oz No non-nutritive sweeteners · No seed oils Score 91 out of 100 , 35 points higher -
Bite-Sized Wheat Squares 365 Whole Foods Market · 14 oz Not ultra-processed · No non-nutritive sweeteners Score 96 out of 100 , 40 points higher -
Farmers Market Mix Seven Sundays · 12 oz Not ultra-processed · No non-nutritive sweeteners Score 100 out of 100 , 44 points higher -
Shredded Wheat Original Post · 16.4 oz (465 g) Not ultra-processed · No non-nutritive sweeteners Score 100 out of 100 , 44 points higher
The same kind of product, at least 10 points higher, sold in the US. Never paid placements.
The Receipt
Cinnamon Toast Cereal
Ingredients
- Milk protein concentrate / isolate minus 2.5 points
- Caseinate minus 2.5 points
- Whey protein concentrate / isolate minus 2.5 points
- Allulose minus 1.5 points
- Monk fruit extract minus 1.5 points
- Vegetable oil (unspecified) minus 1.5 points
- Sunflower oil minus 0.5 points
- Natural flavors minus 0.5 points
- Inulin (chicory root fiber) minus 0.5 points
Processing
- Ultra-processed (NOVA 4) minus 18 points
- 4 kinds of ultra-processing markers minus 4.5 points
Nutrition per 100 g
- Saturated fat 4.1 g / 100 g minus 5 points
- Salt 1.4 g / 100 g minus 5 points
- Energy 378 kcal / 100 g minus 2 points
- Protein 32.4 g / 100 g plus 4 points
100 − 44 = 56
Can’t score above 79. High in fat (above the front-of-pack "high" level). [11]
Nutrition per 100 g
| Energy | 378 kcal |
|---|---|
| Fat | 21.6 g |
| Saturated fat | 4.1 g |
| Trans fat | 0 g |
| Carbohydrates | 40.5 g |
| Sugars | 0 g |
| Added sugars | 0 g |
| Fiber | 2.7 g |
| Protein | 32.4 g |
| Salt | 1.4 g |
Serving: 37 g
Ingredients
- Milk Protein Blend (Casein, Whey Protein Concentrate)
- Sweetener Blend (Allulose, Monk Fruit Extracts) (not recognized)
- Oil Blend (High Oleic Sunflower Oil, Avocado Oil)
- Tapioca Starch
- Natural Flavor
- Inulin
- Cinnamon
- Salt
Label text, as published
Milk Protein Blend (Casein, Whey Protein Concentrate*), Sweetener Blend (Allulose, Monk Fruit Extracts), Oil Blend (High Oleic Sunflower Oil, Avocado Oil), Tapioca Starch, Natural Flavor, Inulin, Cinnamon, Salt
Allergens and diets
Contains: Milk
- Not vegan
- Palm-oil-free
Always check the package: recipes change.
Packaging
Plastic, Paperboard
Context only: no points in v1.
More extruded cereals on GoodSwap
-
Cheerios General Mills · 8.9 oz Contains added sugarsContains whole grains Score 65 out of 100 Good -
Honey Nut Cheerios General Mills · 10.8 oz Ultra-processedHigh in sugarContains added sugarsContains seed oils Score 17 out of 100 Bad -
Shredded Wheat Post · 18 oz Contains whole grains Score 100 out of 100 Excellent -
Rice Chex General Mills · 18 oz High in saltContains added sugarsContains whole grains Score 42 out of 100 Okay -
Life Quaker · 13 oz (370 g) Ultra-processedContains added sugarsNo synthetic dyesContains whole grains Score 50 out of 100 Okay -
Life Multigrain Cereal Quaker · 18 oz Ultra-processedContains added sugarsNo synthetic dyesContains whole grains Score 50 out of 100 Okay
More from Magic Spoon
Sources
-
WHO advises not to use non-sugar sweeteners for weight control in newly released guideline
“The recommendation is based on the findings of a systematic review of the available evidence which suggests that use of NSS does not confer any long-term benefit in reducing body fat in adults or children.”
who.int
-
Dietary Guidelines for Americans, 2025–2030
“Limit foods and beverages that include artificial flavors, petroleum-based dyes, artificial preservatives, and low-calorie non-nutritive sweeteners.”
cdn.realfood.gov
-
“replacement of saturated fat in the diet with linoleic acid effectively lowers serum cholesterol but does not support the hypothesis that this translates to a lower risk of death from coronary heart disease or all causes.”
doi.org
-
“These data provide support for current recommendations to replace saturated fat with polyunsaturated fat for primary prevention of CHD.”
doi.org
-
21 CFR 101.22 Foods; labeling of spices, flavorings, colorings and chemical preservatives
“whose significant function in food is flavoring rather than nutritional.”
ecfr.gov
-
Saturated fatty acid and trans-fatty acid intake for adults and children: WHO guideline
“WHO recommends that adults and children reduce saturated fatty acid intake to 10% of total energy intake (strong recommendation).”
who.int
-
“For adults, WHO recommends less than 2000 mg/day of sodium (equivalent to less than 5 g/day salt), or just under a teaspoon.”
who.int
-
“Table 3: Criteria for drinks (per 100ml)”
assets.publishing.service.gov.uk
-
“Greater exposure to ultra-processed food was associated with a higher risk of adverse health outcomes, especially cardiometabolic, common mental disorder, and mortality outcomes.”
doi.org