Cereals and their products
Kroger Frosted shredded wheat bite size cereal
18 oz/510 g
Score
- Ultra-processed
- Contains added sugars
- Contains whole grains
Why it scores 53
Kroger Frosted shredded wheat bite size cereal scores 53 out of 100 (Okay) under GoodSwap’s published rules. What moved the score most:
- minus 20 points Sugar: An added sugar. Strong
- minus 18 points Ultra-processed (NOVA 4): Classified NOVA 4: made with industrial ingredients and additives. Strong
- minus 11 points Sugars 20 g / 100 g: Very high in sugar. Strong
Every line of the math is on The Receipt below, with its evidence tier and sources.
Better breakfast cereals
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Bite Size Shredded Wheat Great Value · 8 servings Net wt 16.4 oz Not ultra-processed · No added sugars Score 100 out of 100 , 47 points higher -
Bite size shredded whole wheat cereal The Kroger Co. · 16.4 oz/464 g Not ultra-processed · No added sugars Score 100 out of 100 , 47 points higher -
Bite-Size Shredded Wheat Wegmans · 16.4 oz Not ultra-processed · No added sugars Score 99 out of 100 , 46 points higher -
Our Family Bite Size Shredded Wheat Our Family · 16.4 oz/465 g Not ultra-processed · No added sugars Score 100 out of 100 , 47 points higher -
Weis, shredded wheat, bite size, 100% natural whole grain cereal Weis · 16.4 oz/1.025 lb/465 g Not ultra-processed · No added sugars Score 100 out of 100 , 47 points higher
The same kind of product, at least 10 points higher, sold in the US. Never paid placements.
The Receipt
Frosted shredded wheat bite size cereal
Ingredients
- Sugar minus 20 points
Processing
- Ultra-processed (NOVA 4) minus 18 points
Nutrition per 100 g
- Sugars 20 g / 100 g minus 11 points
- Energy 350 kcal / 100 g minus 2 points
- Fiber 10 g / 100 g plus 4 points
100 − 47 = 53
Can’t score above 79. Contains sugar, an ingredient of high concern. [1][2][3]
Nutrition per 100 g
| Energy | 350 kcal |
|---|---|
| Fat | 1.7 g |
| Saturated fat | 0 g |
| Trans fat | 0 g |
| Carbohydrates | 83.3 g |
| Sugars | 20 g |
| Added sugars | 20 g |
| Fiber | 10 g |
| Protein | 8.3 g |
| Salt | 0 g |
Serving: 21 BISCUITS (60 g)
Ingredients
- WHOLE GRAIN WHEAT
- SUGAR (high concern)
- GELATIN
- FRESHNESS PRESERVED WITH VITAMIN E (MIXED TOCOPHEROLS)
- VITAMINS AND MINERALS: REDUCED IRON
- FOLIC ACID
- NIACINAMIDE (VITAMIN B3)
- CALCIUM PANTOTHENATE (A B-VITAMIN)
- THIAMIN MONONITRATE (VITAMIN B1)
- PYRIDOXINE HYDROCHLORIDE (VITAMIN B6)
Label text, as published
WHOLE GRAIN WHEAT, SUGAR, GELATIN. FRESHNESS PRESERVED WITH VITAMIN E (MIXED TOCOPHEROLS). VITAMINS AND MINERALS: REDUCED IRON, FOLIC ACID, NIACINAMIDE (VITAMIN B3), CALCIUM PANTOTHENATE (A B-VITAMIN), THIAMIN MONONITRATE (VITAMIN B1), PYRIDOXINE HYDROCHLORIDE (VITAMIN B6).
Allergens and diets
Contains: Wheat, Gluten
- Not vegan
- Not vegetarian
- Not gluten-free
- Palm-oil-free
Always check the package: recipes change.
Sources
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Guideline: sugars intake for adults and children
“In both adults and children, WHO recommends reducing the intake of free sugars to less than 10% of total energy intake”
who.int
-
Dietary Guidelines for Americans, 2025–2030
“Limit foods and beverages that include artificial flavors, petroleum-based dyes, artificial preservatives, and low-calorie non-nutritive sweeteners.”
cdn.realfood.gov
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Added and free sugars should be as low as possible
“Sugar consumption is a known cause of dental caries.”
efsa.europa.eu
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“Greater exposure to ultra-processed food was associated with a higher risk of adverse health outcomes, especially cardiometabolic, common mental disorder, and mortality outcomes.”
doi.org