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Bob's Red Mill Bobs red mill HM Bread
Photo: Open Food Facts contributors (CC BY-SA)

Cereals and their products

Bob's Red Mill Bobs red mill HM Bread

16 oz

Okay out of 100 Medium confidence
  • Ultra-processed
  • High in salt
  • Contains added sugars
  • Contains whole grains
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Why it scores 43

Bob's Red Mill Bobs red mill HM Bread scores 43 out of 100 (Okay) under GoodSwap’s published rules. What moved the score most:

  1. Sugar: An added sugar. Strong
  2. Ultra-processed (NOVA 4): Classified NOVA 4: made with industrial ingredients and additives. Strong
  3. Salt 2.3 g / 100 g: Very high in salt. Strong

Every line of the math is on The Receipt below, with its evidence tier and sources.

The Receipt

Bobs red mill HM Bread

START100

Ingredients

  • Sugar
    Strong An added sugar. [1][2][3]
  • Pea protein
    Info An ingredient typical of ultra-processed foods (NOVA group 4). [4]
  • Xanthan gum
    Info An ingredient class typical of ultra-processed foods (NOVA group 4). [4]
  • Guar gum
    Info An ingredient class typical of ultra-processed foods (NOVA group 4). [4]
  • Sorbitan monostearate
    Info An additive class typical of ultra-processed foods (NOVA group 4). [4]
subtotal−28

Processing

  • Ultra-processed (NOVA 4)
    Strong Classified NOVA 4: made with industrial ingredients and additives. [4]
  • 3 kinds of ultra-processing markers
    Emerging Industrial additive classes found: emulsifier, industrial protein and thickener, stabilizer or gelling agent. [4]
subtotal−21

Nutrition per 100 g

  • Sugars 8.3 g / 100 g
    Strong Contains some sugar. [1]
  • Salt 2.3 g / 100 g
    Strong Very high in salt. [5]
  • Energy 375 kcal / 100 g
    Info Energy-dense for its weight. [2]
  • Fiber 4.2 g / 100 g
    Strong A good source of fiber. [2]
  • Protein 12.5 g / 100 g
    Info A good source of protein. [2]
subtotal−8
TOTAL 43Okay

100 − 57 = 43

Can’t score above 79. Contains sugar, an ingredient of high concern. [1][2][3]

Can’t score above 79. High in salt (above the front-of-pack "high" level). [6]

GTIN 00039978114549 · 2025-08-04

score v1.3.0 · kb 2026.10.11

Medium confidence

Same product, same score. Every time.

Nutrition per 100 g

Energy375 kcal
Fat0 g
Saturated fat0 g
Trans fat0 g
Carbohydrates75 g
Sugars8.3 g
Added sugars8.3 g
Fiber4.2 g
Protein12.5 g
Salt2.3 g

Serving: 3 Tbsp mix (24g)

Ingredients

High Moderate Not recognized Tap an ingredient for its evidence and rules.
Label text, as published

BREAD MIX: WHOLE GRAIN SORGHUM FLOUR, POTATO STARCH, CORNSTARCH, PEA PROTEIN POWDER, TAPIOCA FLOUR, SUGAR, XANTHAN GUM, SALT, GUAR GUM, YEAST PACKET: YEAST, SORBITAN MONOSTEARATE, ASCORBIC ACID

Allergens and diets

  • Vegan
  • Vegetarian
  • Palm-oil-free

Always check the package: recipes change.

More from Bob's Red Mill

Sources

  1. Guideline: sugars intake for adults and children

    World Health Organization · Mar 4, 2015 · Agency assessment

    “In both adults and children, WHO recommends reducing the intake of free sugars to less than 10% of total energy intake”

    who.int

  2. Dietary Guidelines for Americans, 2025–2030

    U.S. Department of Health and Human Services and U.S. Department of Agriculture · January 2026 · Regulator

    “Limit foods and beverages that include artificial flavors, petroleum-based dyes, artificial preservatives, and low-calorie non-nutritive sweeteners.”

    cdn.realfood.gov

  3. Added and free sugars should be as low as possible

    European Food Safety Authority · Feb 28, 2022 · Agency assessment

    “Sugar consumption is a known cause of dental caries.”

    efsa.europa.eu

  4. Ultra-processed foods: what they are and how to identify them

    Public Health Nutrition · April 2019 · Peer-reviewed

    doi.org

  5. Sodium reduction (fact sheet)

    World Health Organization · May 11, 2026 · Agency assessment

    “For adults, WHO recommends less than 2000 mg/day of sodium (equivalent to less than 5 g/day salt), or just under a teaspoon.”

    who.int

  6. Guide to creating a front of pack (FoP) nutrition label for pre-packed products sold through retail outlets

    Department of Health and Social Care / Food Standards Agency (GOV.UK) · Nov 8, 2016 · Regulator

    “Table 3: Criteria for drinks (per 100ml)”

    assets.publishing.service.gov.uk

  7. Ultra-processed food exposure and adverse health outcomes: umbrella review of epidemiological meta-analyses

    BMJ · Feb 28, 2024 · Peer-reviewed

    “Greater exposure to ultra-processed food was associated with a higher risk of adverse health outcomes, especially cardiometabolic, common mental disorder, and mortality outcomes.”

    doi.org

  8. Ultra-Processed Diets Cause Excess Calorie Intake and Weight Gain: An Inpatient Randomized Controlled Trial of Ad Libitum Food Intake

    Cell Metabolism · July 2019 · Peer-reviewed

    doi.org