Chocolate puffed rice
Kellogg's Coco Pops
Score
- Ultra-processed
- Contains added sugars
- No additives
Why it scores 25
Kellogg's Coco Pops scores 25 out of 100 (Poor) under GoodSwap’s published rules. What moved the score most:
- minus 20 points Sugar: An added sugar. Strong
- minus 20 points Corn syrup: An added sugar. Strong
- minus 18 points Ultra-processed (NOVA 4): Classified NOVA 4: made with industrial ingredients and additives. Strong
Every line of the math is on The Receipt below, with its evidence tier and sources.
Better breakfast cereals
-
Coco Wheats Malt O Meal · 28 oz/793 g No added sugars · No sugar Score 60 out of 100 , 35 points higher -
Black coco chia GR8NOLA · 10 oz/283 g Not ultra-processed · No sugar Score 59 out of 100 , 34 points higher -
Joe's Os Trader Joe's · 12 oz Not ultra-processed · No sugar Score 67 out of 100 , 42 points higher -
Toasted Oats Simple Truth · 12 oz Not ultra-processed · No corn syrup Score 77 out of 100 , 52 points higher -
Morning O's 365 · 13 servings Not ultra-processed · No corn syrup Score 75 out of 100 , 50 points higher
The same kind of product, at least 10 points higher, sold in the US. Never paid placements.
The Receipt
Coco Pops
Ingredients
- Sugar minus 20 points
- Corn syrup minus 20 points
- Malt syrup minus 10 points
Processing
- Ultra-processed (NOVA 4) minus 18 points
- 2 kinds of ultra-processing markers minus 1.5 points
Nutrition per 100 g
- Sugars 17 g / 100 g minus 8 points
- Salt 0.5 g / 100 g minus 1 points
- Energy 387 kcal / 100 g minus 2 points
- Fiber 3.8 g / 100 g plus 2 points
Bonuses
- No additives plus 3 points
100 − 75.5 = 24.5 → 25
Can’t score above 79. Contains sugar, an ingredient of high concern. [1][2][3]
Nutrition per 100 g
| Energy | 387 kcal |
|---|---|
| Fat | 1.9 g |
| Saturated fat | 0.9 g |
| Carbohydrates | 84 g |
| Sugars | 17 g |
| Added sugars | 5.9 g |
| Fiber | 3.8 g |
| Protein | 6.3 g |
| Salt | 0.5 g |
Serving: 1 serving (100 g)
Ingredients
- Rice
- sugar (high concern)
- glucose syrup (high concern)
- fat reduced cocoa powder
- salt
- cocoa mass
- barley malt extract (high concern)
- flavourings
- niacin
- iron
- vitamin B6
- riboflavin
- thiamin
- folic acid
- vitamin D
- vitamin B12
Label text, as published
(EN) CHOCOLATE FLAVOUR TOASTED RICE, FORTIFIED WITH VITAMINS AND MINERALS. INGREDIENTS: Rice, sugar, glucose syrup, fat reduced cocoa powder, salt, cocoa mass, barley malt extract, flavourings, niacin, iron, vitamin B6, riboflavin, thiamin, folic acid, vitamin D, vitamin B12. For allergens see ingredients highlighted
Allergens and diets
Contains: Gluten
- Not gluten-free
- Palm-oil-free
Always check the package: recipes change.
More from Kellogg's
Sources
-
Guideline: sugars intake for adults and children
“In both adults and children, WHO recommends reducing the intake of free sugars to less than 10% of total energy intake”
who.int
-
Dietary Guidelines for Americans, 2025–2030
“Limit foods and beverages that include artificial flavors, petroleum-based dyes, artificial preservatives, and low-calorie non-nutritive sweeteners.”
cdn.realfood.gov
-
Added and free sugars should be as low as possible
“Sugar consumption is a known cause of dental caries.”
efsa.europa.eu
-
“For adults, WHO recommends less than 2000 mg/day of sodium (equivalent to less than 5 g/day salt), or just under a teaspoon.”
who.int
-
“Greater exposure to ultra-processed food was associated with a higher risk of adverse health outcomes, especially cardiometabolic, common mental disorder, and mortality outcomes.”
doi.org