Millville Protein Buttermilk Pancake & Waffle Mix
Photo: Open Food Facts contributors (CC BY-SA)

Pancake mixes

Millville Protein Buttermilk Pancake & Waffle Mix

20 oz

Score

Poor 22 out of 100 High confidence
  • Ultra-processed
  • High in salt
  • Contains added sugars
  • Seed-oil free
  • Contains whole grains

Why it scores 22

Millville Protein Buttermilk Pancake & Waffle Mix scores 22 out of 100 (Poor) under GoodSwap’s published rules. What moved the score most:

  1. minus 20 points Brown sugar: An added sugar. Strong
  2. minus 20 points Sugar: An added sugar. Strong
  3. minus 18 points Ultra-processed (NOVA 4): Classified NOVA 4: made with industrial ingredients and additives. Strong

Every line of the math is on The Receipt below, with its evidence tier and sources.

The Receipt

Protein Buttermilk Pancake & Waffle Mix

START100

Ingredients

  • Brown sugar minus 20 points
    Strong An added sugar. [1][2][3]
  • Sugar minus 20 points
    Strong An added sugar. [1][2][3]
  • Molasses minus 10 points
    Strong An added sugar. [1][2][3]
subtotal−50

Processing

  • Ultra-processed (NOVA 4) minus 18 points
    Strong Classified NOVA 4: made with industrial ingredients and additives. [4]
  • 3 kinds of ultra-processing markers minus 3 points
    Emerging Industrial additive classes found: emulsifier, industrial fat and industrial protein. [4]
subtotal−21

Nutrition per 100 g

  • Sugars 6.3 g / 100 g minus 3 points
    Strong Contains some sugar. [1]
  • Saturated fat 1.6 g / 100 g minus 1 points
    Strong Contains some saturated fat. [5]
  • Salt 2.3 g / 100 g minus 7 points
    Strong Very high in salt. [6]
  • Energy 355 kcal / 100 g minus 2 points
    Info Energy-dense for its weight. [2]
  • Fiber 9.5 g / 100 g plus 4 points
    Strong A good source of fiber. [2]
  • Protein 33.3 g / 100 g plus 2 points
    Info A good source of protein. [2]
subtotal−7

TOTAL 22Poor

100 − 78 = 22

Can’t score above 79. Contains brown sugar, an ingredient of high concern. [1][2][3]

Can’t score above 79. High in salt (above the front-of-pack "high" level). [7]


GTIN 04061463991430 · 2026-09-25

score v1.3.0 · kb 2026.10.11

High confidence

Same product, same score. Every time.

Nutrition per 100 g

Energy355 kcal
Fat5.6 g
Saturated fat1.6 g
Carbohydrates57.1 g
Sugars6.3 g
Added sugars4.8 g
Fiber9.5 g
Protein33.3 g
Salt2.3 g

Serving: 1 portion (63 g)

Ingredients

High Moderate Not recognized Tap an ingredient for its evidence and rules.
Label text, as published

100% whole grain wheat flour, whey protein isolate, 100% whole grain oat flour, vital wheat gluten, brown sugar (sugar, molasses), wheat protein isolate (wheat gluten, lactic acid, sulfite), dried buttermilk, sodium bicarbonate, interesterified soybean oil, salt, sugar, monocalcium phosphate, sodium aluminum phosphate, whole egg solids, soy lecithin,

Allergens and diets

Contains: Milk, Soy, Wheat, Gluten, Egg, Sulphites

  • Not vegan
  • Vegetarian
  • Not gluten-free
  • Palm-oil-free

Always check the package: recipes change.

Sources

  1. Guideline: sugars intake for adults and children

    World Health Organization · Mar 4, 2015 · Agency assessment

    “In both adults and children, WHO recommends reducing the intake of free sugars to less than 10% of total energy intake”

    who.int

  2. Dietary Guidelines for Americans, 2025–2030

    U.S. Department of Health and Human Services and U.S. Department of Agriculture · January 2026 · Regulator

    “Limit foods and beverages that include artificial flavors, petroleum-based dyes, artificial preservatives, and low-calorie non-nutritive sweeteners.”

    cdn.realfood.gov

  3. Added and free sugars should be as low as possible

    European Food Safety Authority · Feb 28, 2022 · Agency assessment

    “Sugar consumption is a known cause of dental caries.”

    efsa.europa.eu

  4. Ultra-processed foods: what they are and how to identify them

    Public Health Nutrition · April 2019 · Peer-reviewed

    doi.org

  5. Saturated fatty acid and trans-fatty acid intake for adults and children: WHO guideline

    World Health Organization · Jul 17, 2023 · Agency assessment

    “WHO recommends that adults and children reduce saturated fatty acid intake to 10% of total energy intake (strong recommendation).”

    who.int

  6. Sodium reduction (fact sheet)

    World Health Organization · May 11, 2026 · Agency assessment

    “For adults, WHO recommends less than 2000 mg/day of sodium (equivalent to less than 5 g/day salt), or just under a teaspoon.”

    who.int

  7. Guide to creating a front of pack (FoP) nutrition label for pre-packed products sold through retail outlets

    Department of Health and Social Care / Food Standards Agency (GOV.UK) · Nov 8, 2016 · Regulator

    “Table 3: Criteria for drinks (per 100ml)”

    assets.publishing.service.gov.uk

  8. Ultra-processed food exposure and adverse health outcomes: umbrella review of epidemiological meta-analyses

    BMJ · Feb 28, 2024 · Peer-reviewed

    “Greater exposure to ultra-processed food was associated with a higher risk of adverse health outcomes, especially cardiometabolic, common mental disorder, and mortality outcomes.”

    doi.org