Muesli
Purely Elizabeth Chocolate Sea Salt Ancient Grain Granola
8 oz
Score
- Ultra-processed
- High in saturated fat
- Contains added sugars
- Contains palm oil
- Seed-oil free
- Contains whole grains
Why it scores 11
Purely Elizabeth Chocolate Sea Salt Ancient Grain Granola scores 11 out of 100 (Bad) under GoodSwap’s published rules. What moved the score most:
- minus 20 points Coconut sugar: An added sugar. Strong
- minus 20 points Sugar: An added sugar. Strong
- minus 18 points Ultra-processed (NOVA 4): Classified NOVA 4: made with industrial ingredients and additives. Strong
Every line of the math is on The Receipt below, with its evidence tier and sources.
Better granola and muesli
-
Grain Free Granola Dark Chocolate Sea Salt Wildway · 8 oz/227 g Not ultra-processed · Less saturated fat Score 79 out of 100 , 68 points higher -
Dark Chocolate Sea Salt Granola Grandy Organics · 30 oz Not ultra-processed · Less saturated fat Score 53 out of 100 , 42 points higher -
Pumpkin Cinnamon Ancient Grain Granola Purely Elizabeth · 12 oz Not ultra-processed · No palm oil Score 51 out of 100 , 40 points higher -
Ancient Grain Granola Grandy Organics · 9 oz Not ultra-processed · Less saturated fat Score 73 out of 100 , 62 points higher -
ANCIENT GRAINS organic plant based granola Back Roads Not ultra-processed · No added sugars Score 79 out of 100 , 68 points higher
The same kind of product, at least 10 points higher, sold in the US. Never paid placements.
The Receipt
Chocolate Sea Salt Ancient Grain Granola
Ingredients
- Coconut sugar minus 20 points
- Sugar minus 20 points
- Chocolate (sweetened, ingredient) minus 7.5 points
- Inulin (chicory root fiber) minus 1.5 points
- Palm oil minus 1 points
Processing
- Ultra-processed (NOVA 4) minus 18 points
Nutrition per 100 g
- Sugars 20 g / 100 g minus 11 points
- Saturated fat 11.7 g / 100 g minus 9 points
- Salt 1.1 g / 100 g minus 3 points
- Energy 467 kcal / 100 g minus 2 points
- Fiber 6.7 g / 100 g plus 4 points
100 − 89 = 11
Can’t score above 79. Contains coconut sugar, an ingredient of high concern. [1][2][3]
Can’t score above 79. High in fat and saturated fat (above the front-of-pack "high" level). [9]
Nutrition per 100 g
| Energy | 467 kcal |
|---|---|
| Fat | 20 g |
| Saturated fat | 11.7 g |
| Trans fat | 0 g |
| Carbohydrates | 66.7 g |
| Sugars | 20 g |
| Fiber | 6.7 g |
| Protein | 10 g |
| Salt | 1.1 g |
Serving: 1 serving (30 g)
Ingredients
- ORGANIC GLUTEN-FREE OATS
- ORGANIC COCONUT SUGAR (high concern)
- ORGANIC RAW VIRGIN COCONUT OIL
- ORGANIC FAIR TRADE DARK CHOCOLATE CHUNKS (ORGANIC CANE SUGAR, ORGANIC CHOCOLATE LIQUOR, ORGANIC COCOA BUTTER, ORGANIC VANILLA EXTRACT) (moderate concern)
- SUNFLOWER SEEDS
- ORGANIC PUFFED AMARANTH
- CACAO POWDER
- ORGANIC QUINOA FLAKES
- CINNAMON
- SEA SALT
- ORGANIC CHIA SEEDS
- PROBIOTIC CULTURES (INULIN, PALM OIL, BACILLUS COAGULANS GBI-30 6086)
Label text, as published
ORGANIC GLUTEN-FREE OATS, ORGANIC COCONUT SUGAR, ORGANIC RAW VIRGIN COCONUT OIL, ORGANIC FAIR TRADE DARK CHOCOLATE CHUNKS (ORGANIC CANE SUGAR, ORGANIC CHOCOLATE LIQUOR, ORGANIC COCOA BUTTER, ORGANIC VANILLA EXTRACT), SUNFLOWER SEEDS, ORGANIC PUFFED AMARANTH, CACAO POWDER, ORGANIC QUINOA FLAKES, CINNAMON, SEA SALT, ORGANIC CHIA SEEDS, PROBIOTIC CULTURES (INULIN, PALM OIL, BACILLUS COAGULANS GBI-30 6086).
Allergens and diets
Contains: Gluten
May contain: Tree nuts
- Vegan
- Vegetarian
- Not gluten-free
- Not palm-oil-free
Always check the package: recipes change.
More muesli on GoodSwap
-
Ancient Grains Probiotic Granola Kirkland Signature · 35.3 oz (1 kg) Ultra-processedContains added sugarsContains seed oilsCertified organic Score 28 out of 100 Poor -
Oats 'N Honey Granola Bars Nature Valley · 1.49 oz (42 g) Ultra-processedHigh in sugarContains added sugarsContains seed oils Score 14 out of 100 Bad -
Nut Granola Blueberry Cinnamon Sweet & Crunchy Snacks Generation LLC · 624 g Ultra-processedHigh in saturated fatContains non-nutritive sweetenersContains sugar alcohols Score 70 out of 100 Good -
Simply Granola Oats, Honey, Raisins & Almonds Quaker · 24.1 oz Ultra-processedHigh in sugarContains added sugarsContains seed oils Score 18 out of 100 Bad -
Vanilla Chocolate Chip Ancient Grain Granola Purely Elizabeth · 12 oz High in sugarHigh in saturated fatContains added sugarsNo additives Score 24 out of 100 Poor -
Cacao & Cashew Butter Crunch Bear Naked · 11 oz Ultra-processedHigh in saturated fatContains added sugarsContains seed oils Score 16 out of 100 Bad
More from Purely Elizabeth
Sources
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Guideline: sugars intake for adults and children
“In both adults and children, WHO recommends reducing the intake of free sugars to less than 10% of total energy intake”
who.int
-
Dietary Guidelines for Americans, 2025–2030
“Limit foods and beverages that include artificial flavors, petroleum-based dyes, artificial preservatives, and low-calorie non-nutritive sweeteners.”
cdn.realfood.gov
-
Added and free sugars should be as low as possible
“Sugar consumption is a known cause of dental caries.”
efsa.europa.eu
-
Saturated fatty acid and trans-fatty acid intake for adults and children: WHO guideline
“WHO recommends that adults and children reduce saturated fatty acid intake to 10% of total energy intake (strong recommendation).”
who.int
-
Process contaminants in vegetable oils and foods
“The highest levels of GE, as well as 3-MCPD and 2-MCPD (including esters) were found in palm oils and palm fats, followed by other oils and fats.”
efsa.europa.eu
-
“Glycidyl fatty acid esters, expressed as glycidol”
eur-lex.europa.eu
-
“For adults, WHO recommends less than 2000 mg/day of sodium (equivalent to less than 5 g/day salt), or just under a teaspoon.”
who.int
-
“Table 3: Criteria for drinks (per 100ml)”
assets.publishing.service.gov.uk
-
“Greater exposure to ultra-processed food was associated with a higher risk of adverse health outcomes, especially cardiometabolic, common mental disorder, and mortality outcomes.”
doi.org