Breakfast cereals
Purely Elizabeth Cinnamon Raisin Almond Superfood Cereal
Score
- High in saturated fat
- Contains added sugars
- Seed-oil free
- Contains whole grains
Why it scores 38
Purely Elizabeth Cinnamon Raisin Almond Superfood Cereal scores 38 out of 100 (Poor) under GoodSwap’s published rules. What moved the score most:
- minus 20 points Maple syrup: An added sugar. Strong
- minus 20 points Coconut sugar: An added sugar. Strong
- minus 8 points Processed (NOVA 3): Classified NOVA 3: processed with added salt, sugar or oil. Emerging
Every line of the math is on The Receipt below, with its evidence tier and sources.
Better breakfast cereals
-
Classic Bircher Apple Cinnamon Almond Muesli Cereal Seven Sundays · 12 oz (340 g) Less saturated fat · No added sugars Score 97 out of 100 , 59 points higher -
Blueberry Almond Crunch Cereal Cascadian Farm No added sugars · No maple syrup Score 79 out of 100 , 41 points higher -
Sprouted Crunchy Cereal EZEKIEL 4:9 Almond Food For Life · (454 g) Less saturated fat · No maple syrup Score 78 out of 100 , 40 points higher -
Qi'a Gluten-Free Oatmeal – Cinnamon Pumpkin Seed Nature's Path · 8 oz Less saturated fat · No added sugars Score 91 out of 100 , 53 points higher -
Sprouted Crunchy Cereal Cinnamon Raisin Food For Life · 16 oz (454 g) Less saturated fat · No maple syrup Score 71 out of 100 , 33 points higher
The same kind of product, at least 10 points higher, sold in the US. Never paid placements.
The Receipt
Cinnamon Raisin Almond Superfood Cereal
Ingredients
- Maple syrup minus 20 points
- Coconut sugar minus 20 points
Processing
- Processed (NOVA 3) minus 8 points
Nutrition per 100 g
- Sugars 16.4 g / 100 g minus 8 points
- Saturated fat 7.3 g / 100 g minus 7 points
- Salt 0.5 g / 100 g minus 1 points
- Energy 436 kcal / 100 g minus 2 points
- Fiber 7.3 g / 100 g plus 4 points
100 − 62 = 38
Can’t score above 79. Contains maple syrup, an ingredient of high concern. [1][2][3]
Can’t score above 79. High in saturated fat (above the front-of-pack "high" level). [7]
Nutrition per 100 g
| Energy | 436 kcal |
|---|---|
| Fat | 14.5 g |
| Saturated fat | 7.3 g |
| Trans fat | 0 g |
| Carbohydrates | 69.1 g |
| Sugars | 16.4 g |
| Added sugars | 10.9 g |
| Fiber | 7.3 g |
| Protein | 9.1 g |
| Salt | 0.5 g |
Serving: 0.667 cup (55 g)
Ingredients
- Sorghum
- Organic Certified Gluten-Free Oats
- Almonds
- Maple Syrup (high concern)
- Organic Raisins
- Organic Coconut Oil
- Organic Coconut Sugar (high concern)
- Organic Quinoa
- Organic Coconut Nectar (high concern)
- Cinnamon
- Sea Salt
- Organic Puffed Amaranth
- Vanilla Extract
- Organic Chia Seeds
- Organic Plant-Based Vitamin D3 (VegD3)
- Vitamin E (Mixed Tocopherols)
Label text, as published
Sorghum, Organic Certified Gluten-Free Oats, Almonds, Maple Syrup, Organic Raisins, Organic Coconut Oil, Organic Coconut Sugar, Organic Quinoa, Organic Coconut Nectar, Cinnamon, Sea Salt, Organic Puffed Amaranth, Vanilla Extract, Organic Chia Seeds, Organic Plant-Based Vitamin D3 (VegD3), Vitamin E (Mixed Tocopherols)
Allergens and diets
Contains: Tree nuts, Gluten
- Vegan
- Vegetarian
- Not gluten-free
- Palm-oil-free
Always check the package: recipes change.
Sources
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Guideline: sugars intake for adults and children
“In both adults and children, WHO recommends reducing the intake of free sugars to less than 10% of total energy intake”
who.int
-
Dietary Guidelines for Americans, 2025–2030
“Limit foods and beverages that include artificial flavors, petroleum-based dyes, artificial preservatives, and low-calorie non-nutritive sweeteners.”
cdn.realfood.gov
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Added and free sugars should be as low as possible
“Sugar consumption is a known cause of dental caries.”
efsa.europa.eu
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Saturated fatty acid and trans-fatty acid intake for adults and children: WHO guideline
“WHO recommends that adults and children reduce saturated fatty acid intake to 10% of total energy intake (strong recommendation).”
who.int
-
“For adults, WHO recommends less than 2000 mg/day of sodium (equivalent to less than 5 g/day salt), or just under a teaspoon.”
who.int
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“Table 3: Criteria for drinks (per 100ml)”
assets.publishing.service.gov.uk