Cakes
Legendary Cinnamon Roll
2.2 oz/63 g
Score
- Ultra-processed
- High in salt
- High in saturated fat
- Contains non-nutritive sweeteners
- Contains sugar alcohols
- Contains seed oils
- Contains palm oil
Why it scores 41
Legendary Cinnamon Roll scores 41 out of 100 (Okay) under GoodSwap’s published rules. What moved the score most:
- minus 18 points Ultra-processed (NOVA 4): Classified NOVA 4: made with industrial ingredients and additives. Strong
- minus 8 points 9 kinds of ultra-processing markers: Industrial additive classes found: anti-caking agent, bulking agent, emulsifier, flavoring, humectant, industrial protein, non-nutritive sweetener, sugar alcohol (polyol) and thickener, stabilizer or gelling agent. Emerging
- minus 7.5 points Erythritol: A 2023 study linked higher blood erythritol to cardiovascular events and found it increased clotting activity; long-term safety studies are warranted. Strong
Every line of the math is on The Receipt below, with its evidence tier and sources.
Better croissants, sweet rolls and pastries
-
Dates Cinnamon Bun Dave & Jon's · 125 g Less salt · Less saturated fat Score 76 out of 100 , 35 points higher -
Cinnamon Bun Good & Gather Less salt · Less saturated fat Score 87 out of 100 , 46 points higher -
Cinnamon Bun Herbal tea Less salt · Less saturated fat Score 80 out of 100 , 39 points higher -
Tiny cinnamon rolls Meijer · 2 unit Not ultra-processed · Less salt Score 79 out of 100 , 38 points higher -
Pretzel Pita Chips Cinnamon Roll Pretzelized Snacks · 7 oz Not ultra-processed · Less saturated fat Score 78 out of 100 , 37 points higher
The same kind of product, at least 10 points higher, sold in the US. Never paid placements.
The Receipt
Cinnamon Roll
Ingredients
- Erythritol minus 7.5 points
- Sucralose minus 7.5 points
- Protein blend (unspecified) minus 2.5 points
- Milk protein concentrate / isolate minus 1.5 points
- Collagen minus 1.5 points
- Whey protein concentrate / isolate minus 1.5 points
- Sunflower oil minus 0.5 points
- Safflower oil minus 0.5 points
- Palm oil minus 0.5 points
- Palm kernel oil minus 0.5 points
- Soluble corn fiber (resistant dextrin) minus 0.5 points
- Glycerin minus 0.5 points
- Xanthan gum minus 0.5 points
- Natural flavors minus 0.5 points
- Sunflower lecithin minus 0.5 points
- Powdered cellulose minus 0.5 points
- Sucrose esters of fatty acids minus 0.5 points
- Sodium alginate minus 0.5 points
Processing
- Ultra-processed (NOVA 4) minus 18 points
- 9 kinds of ultra-processing markers minus 8 points
Nutrition per 100 g
- Saturated fat 5.1 g / 100 g minus 5 points
- Salt 1.5 g / 100 g minus 5 points
- Energy 317 kcal / 100 g minus 1 points
- Fiber 14.3 g / 100 g plus 4 points
- Protein 31.7 g / 100 g plus 2 points
100 − 59 = 41
Can’t score above 79. High in fat, saturated fat and salt (above the front-of-pack "high" level). [18]
Nutrition per 100 g
| Energy | 317 kcal |
|---|---|
| Fat | 25.2 g |
| Saturated fat | 5.1 g |
| Trans fat | 0 g |
| Carbohydrates | 34.9 g |
| Sugars | 0 g |
| Added sugars | 0 g |
| Fiber | 14.3 g |
| Protein | 31.7 g |
| Salt | 1.5 g |
Serving: 1 serving (63 g)
Ingredients
- Protein Blend (Micellar Casein, Collagen Peptides, Whey Protein Isolate)
- LF Low Polyunsaturated Fat Oil (High Oleic Sunflower Oil, High Oleic Safflower Oil, Palm Oil, Palm Kernel Oil) (not recognized)
- Erythritol (moderate concern)
- Water
- Polydextrose
- Glycerin
- Cinnamon
- Xanthan Gum
- Psyllium Husk
- Modified Resistant Tapioca Starch
- Natural Flavors
- Sunflower Lecithin
- Cellulose
- Sucralose (moderate concern)
- Sucrose Fatty Acid Esters
- Sodium Alginate
- Citric Acid
- Sea Salt
- Baking Soda
Label text, as published
Protein Blend (Micellar Casein, Collagen Peptides, Whey Protein Isolate), LF Low Polyunsaturated Fat Oil (Contains One or More of the Following: High Oleic Sunflower Oil, High Oleic Safflower Oil, Palm Oil, Palm Kernel Oil), Erythritol, Water, Polydextrose, Glycerin, Cinnamon, Xanthan Gum, Psyllium Husk, Modified Resistant Tapioca Starch, Natural Flavors, Sunflower Lecithin, Cellulose, Sucralose, Sucrose Fatty Acid Esters, Sodium Alginate, Citric Acid, Sea Salt, Baking Soda.
Allergens and diets
Contains: Milk
- Not vegan
- Not vegetarian
- Not palm-oil-free
Always check the package: recipes change.
Sources
-
The artificial sweetener erythritol and cardiovascular event risk
“Our findings reveal that erythritol is both associated with incident MACE risk and fosters enhanced thrombosis. Studies assessing the long-term safety of erythritol are warranted.”
doi.org
-
Re-evaluation of erythritol (E 968) as a food additive (plain language summary)
“In all groups of people, both acute and chronic exposure to erythritol is above the newly set ADI.”
efsa.europa.eu
-
Personalized microbiome-driven effects of non-nutritive sweeteners on human glucose tolerance
“As groups, each administered NNS distinctly altered stool and oral microbiome and plasma metabolome, whereas saccharin and sucralose significantly impaired glycemic responses.”
doi.org
-
“Sucralose-6-acetate significantly increased the expression of genes associated with inflammation, oxidative stress, and cancer”
doi.org
-
“EFSA’s experts concluded that the sweetener sucralose (E 955) continues to be safe for consumers for its currently authorised uses as a food additive.”
efsa.europa.eu
-
WHO advises not to use non-sugar sweeteners for weight control in newly released guideline
“The recommendation is based on the findings of a systematic review of the available evidence which suggests that use of NSS does not confer any long-term benefit in reducing body fat in adults or children.”
who.int
-
Dietary Guidelines for Americans, 2025–2030
“Limit foods and beverages that include artificial flavors, petroleum-based dyes, artificial preservatives, and low-calorie non-nutritive sweeteners.”
cdn.realfood.gov
-
“replacement of saturated fat in the diet with linoleic acid effectively lowers serum cholesterol but does not support the hypothesis that this translates to a lower risk of death from coronary heart disease or all causes.”
doi.org
-
“These data provide support for current recommendations to replace saturated fat with polyunsaturated fat for primary prevention of CHD.”
doi.org
-
Saturated fatty acid and trans-fatty acid intake for adults and children: WHO guideline
“WHO recommends that adults and children reduce saturated fatty acid intake to 10% of total energy intake (strong recommendation).”
who.int
-
Process contaminants in vegetable oils and foods
“The highest levels of GE, as well as 3-MCPD and 2-MCPD (including esters) were found in palm oils and palm fats, followed by other oils and fats.”
efsa.europa.eu
-
“Glycidyl fatty acid esters, expressed as glycidol”
eur-lex.europa.eu
-
21 CFR 101.22 Foods; labeling of spices, flavorings, colorings and chemical preservatives
“whose significant function in food is flavoring rather than nutritional.”
ecfr.gov
-
“For adults, WHO recommends less than 2000 mg/day of sodium (equivalent to less than 5 g/day salt), or just under a teaspoon.”
who.int
-
“Table 3: Criteria for drinks (per 100ml)”
assets.publishing.service.gov.uk
-
“Greater exposure to ultra-processed food was associated with a higher risk of adverse health outcomes, especially cardiometabolic, common mental disorder, and mortality outcomes.”
doi.org
-
Regulation (EU) No 1169/2011, Annex III point 2.4 (foods with more than 10 % added polyols)
“‘excessive consumption may produce laxative effects’.”
eur-lex.europa.eu