Cereal bars
KIND minis
Score
- Ultra-processed
- High in saturated fat
- Contains added sugars
- Contains palm oil
- Seed-oil free
- No synthetic dyes
Why it scores 6
KIND minis scores 6 out of 100 (Bad) under GoodSwap’s published rules. What moved the score most:
- minus 20 points Honey: An added sugar. Strong
- minus 20 points Sugar: An added sugar. Strong
- minus 18 points Ultra-processed (NOVA 4): Classified NOVA 4: made with industrial ingredients and additives. Strong
Every line of the math is on The Receipt below, with its evidence tier and sources.
Better granola and snack bars
-
Frooze Balls Peanut Butter & Jelly Frooze Balls · 70 g Not ultra-processed · No added sugars Score 73 out of 100 , 67 points higher -
Blueberry Muffin Larabar · 1.6 oz Not ultra-processed · Less saturated fat Score 77 out of 100 , 71 points higher -
Larabar Lemon Bar Larabar · 1.6 oz Not ultra-processed · Less saturated fat Score 77 out of 100 , 71 points higher -
Pure & Simple Apple Pie Fruit & Nut Bars Elevation · 8 oz Not ultra-processed · Less saturated fat Score 79 out of 100 , 73 points higher -
Granola Bar, Almond Butter Chocolate Chip Munk Pack · 4.51 oz/128 g No added sugars · No honey Score 60 out of 100 , 54 points higher
The same kind of product, at least 10 points higher, sold in the US. Never paid placements.
The Receipt
KIND minis
Ingredients
- Honey minus 20 points
- Sugar minus 20 points
- Corn syrup minus 10 points
Processing
- Ultra-processed (NOVA 4) minus 18 points
- 5 kinds of ultra-processing markers minus 6 points
Nutrition per 100 g
- Sugars 15 g / 100 g minus 8 points
- Saturated fat 7.5 g / 100 g minus 7 points
- Salt 0.9 g / 100 g minus 3 points
- Energy 450 kcal / 100 g minus 2 points
100 − 94 = 6
Can’t score above 79. Contains honey, an ingredient of high concern. [1][2][3]
Can’t score above 79. High in fat and saturated fat (above the front-of-pack "high" level). [7]
Nutrition per 100 g
| Energy | 450 kcal |
|---|---|
| Fat | 35 g |
| Saturated fat | 7.5 g |
| Carbohydrates | 40 g |
| Sugars | 15 g |
| Protein | 15 g |
| Salt | 0.9 g |
Ingredients
- Almonds
- peanuts
- chicory root fiber
- honey (high concern)
- palm kernel oil
- sugar (high concern)
- glucose syrup (high concern)
- rice flour
- unsweetened chocolate
- sea salt
- cocoa butter
- natural flavor
- cocoa powder
- almonds
- chicory root fiber
- honey (high concern)
- palm kernel oil
- glucose syrup (high concern)
- sugar (high concern)
- rice flour
- skim milk powder
- sea salt
- carob powder
- soy lecithin
- natural flavor
- annatto
Label text, as published
Almonds, peanuts, chicory root fiber, honey, palm kernel oil, sugar, glucose syrup, rice flour, unsweetened chocolate, sea salt, cocoa butter, natural flavor, cocoa powder, almonds, chicory root fiber, honey, palm kernel oil, glucose syrup, sugar, rice flour, skim milk powder, sea salt, carob powder, soy lecithin, natural flavor, annatto
Allergens and diets
Contains: Milk, Peanuts, Tree nuts, Soy
- Not vegan
- Not palm-oil-free
Always check the package: recipes change.
Sources
-
Guideline: sugars intake for adults and children
“In both adults and children, WHO recommends reducing the intake of free sugars to less than 10% of total energy intake”
who.int
-
Dietary Guidelines for Americans, 2025–2030
“Limit foods and beverages that include artificial flavors, petroleum-based dyes, artificial preservatives, and low-calorie non-nutritive sweeteners.”
cdn.realfood.gov
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Added and free sugars should be as low as possible
“Sugar consumption is a known cause of dental caries.”
efsa.europa.eu
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Saturated fatty acid and trans-fatty acid intake for adults and children: WHO guideline
“WHO recommends that adults and children reduce saturated fatty acid intake to 10% of total energy intake (strong recommendation).”
who.int
-
“For adults, WHO recommends less than 2000 mg/day of sodium (equivalent to less than 5 g/day salt), or just under a teaspoon.”
who.int
-
“Table 3: Criteria for drinks (per 100ml)”
assets.publishing.service.gov.uk
-
“Greater exposure to ultra-processed food was associated with a higher risk of adverse health outcomes, especially cardiometabolic, common mental disorder, and mortality outcomes.”
doi.org
-
“Glycidyl fatty acid esters, expressed as glycidol”
eur-lex.europa.eu