Breads
King's Hawaiian Savory Butter Rolls
12 oz (340 g)
Score
- Ultra-processed
- High in saturated fat
- Contains added sugars
- Contains emulsifiers studied for gut effects
- Seed-oil free
Why it scores 28
King's Hawaiian Savory Butter Rolls scores 28 out of 100 (Poor) under GoodSwap’s published rules. What moved the score most:
- minus 20 points Sugar: An added sugar. Strong
- minus 18 points Ultra-processed (NOVA 4): Classified NOVA 4: made with industrial ingredients and additives. Strong
- minus 8 points Sugars 14.3 g / 100 g: High in sugar. Strong
Every line of the math is on The Receipt below, with its evidence tier and sources.
Better buns and rolls
-
Organic Rocky Mountain Sourdough Hot Dog Buns Rudi's Rocky Mountain Bakery · 12 oz (340 g) Less saturated fat · No added sugars Score 81 out of 100 , 53 points higher -
Ciabatta Rolls Marketside · 18 oz (1 lb 2 oz) 510 g Not ultra-processed · Less saturated fat Score 98 out of 100 , 70 points higher -
Organic classic hamburger buns 365 · 16 oz/1 lb/454 g Not ultra-processed · Less saturated fat Score 69 out of 100 , 41 points higher -
Organic Sandwich Rolls Dave's Killer Bread · 18 oz Not ultra-processed · Less saturated fat Score 92 out of 100 , 64 points higher -
Rich & Buttery Brioche Buns, Rich & Buttery La Jolla Baking Co. · 28.7 oz/816 g Not ultra-processed · Less saturated fat Score 69 out of 100 , 41 points higher
The same kind of product, at least 10 points higher, sold in the US. Never paid placements.
The Receipt
Savory Butter Rolls
Ingredients
- Sugar minus 20 points
- DATEM minus 2.5 points
- Wheat gluten minus 2.5 points
- Sodium stearoyl lactylate minus 1.5 points
- Sorbic acid minus 1.5 points
- Calcium phosphate minus 1.5 points
- Sorbitan monostearate minus 0.5 points
- Mono- and diglycerides minus 0.5 points
- Calcium silicate minus 0.5 points
- Microcrystalline cellulose minus 0.5 points
Processing
- Ultra-processed (NOVA 4) minus 18 points
- 4 kinds of ultra-processing markers minus 4.5 points
Nutrition per 100 g
- Sugars 14.3 g / 100 g minus 8 points
- Saturated fat 5.4 g / 100 g minus 5 points
- Salt 1 g / 100 g minus 3 points
- Energy 321 kcal / 100 g minus 2 points
100 − 72 = 28
Can’t score above 79. Contains sugar, an ingredient of high concern. [1][2][3]
Can’t score above 79. High in saturated fat (above the front-of-pack "high" level). [11]
Nutrition per 100 g
| Energy | 321 kcal |
|---|---|
| Fat | 8.9 g |
| Saturated fat | 5.4 g |
| Trans fat | 0 g |
| Carbohydrates | 50 g |
| Sugars | 14.3 g |
| Added sugars | 10.7 g |
| Fiber | 0 g |
| Protein | 10.7 g |
| Salt | 1 g |
Serving: 1 roll (28 g)
Ingredients
- Enriched flour (wheat flour, malted barley flour, niacin, reduced iron, thiamine mononitrate, riboflavin, folic acid)
- water
- sugar (high concern)
- butter (pasteurized cream, salt)
- nonfat milk
- potato flour
- eggs
- yeast
- datem
- salt
- whey
- wheat gluten
- degerminated yellow corn flour
- sodium stearoyl lactylate
- sorbic acid preservative
- monocalcium phosphate
- wheat flour
- calcium sulfate
- ascorbic acid added as a dough conditioner
- wheat starch
- sodium silicoaluminate
- ammonium sulfate
- enzymes
- sorbitan monostearate
- mono-& diglycerides
- calcium silicate
- microcrystalline cellulose
Label text, as published
Enriched flour (wheat flour, malted barley flour, niacin, reduced iron, thiamine mononitrate, riboflavin, folic acid), water, sugar, butter (pasteurized cream, salt), nonfat milk, contains less than 2% of each of the following: potato flour, eggs, yeast, datem, salt, whey, wheat gluten, degerminated yellow corn flour, sodium stearoyl lactylate, sorbic acid preservative, monocalcium phosphate, wheat flour, calcium sulfate, ascorbic acid added as a dough conditioner, wheat starch, sodium silicoaluminate, ammonium sulfate, enzymes, sorbitan monostearate, mono-& diglycerides, calcium silicate, microcrystalline cellulose.
Allergens and diets
Contains: Milk, Wheat, Gluten, Egg
- Not vegan
- Not gluten-free
- Palm-oil-free
Always check the package: recipes change.
More breads on GoodSwap
-
Organic Bread Good Seed Dave's Killer Bread · 27 oz Ultra-processedContains added sugarsCertified organicContains whole grains Score 42 out of 100 Okay -
Sourdough Bread The Rustik Oven · 1 lb/454 g Ultra-processedSeed-oil free Score 73 out of 100 Good -
Delightful Bread Sara Lee · 567 g Ultra-processedContains non-nutritive sweetenersContains added sugarsContains emulsifiers studied for gut effects Score 23 out of 100 Poor -
Traditional Lavash Atoria's Family Bakery · 10 oz Ultra-processedContains added sugarsContains whole grains Score 62 out of 100 Good -
Whole Grains Oatnut Small Slice Bread Arnold · 1 lb 2 oz Ultra-processedContains added sugarsContains seed oilsContains whole grains Score 47 out of 100 Okay -
Potato Buns Oroweat · 21 oz Ultra-processedContains added sugarsContains emulsifiers studied for gut effectsContains seed oils Score 42 out of 100 Okay
More from King's Hawaiian
Sources
-
Guideline: sugars intake for adults and children
“In both adults and children, WHO recommends reducing the intake of free sugars to less than 10% of total energy intake”
who.int
-
Dietary Guidelines for Americans, 2025–2030
“Limit foods and beverages that include artificial flavors, petroleum-based dyes, artificial preservatives, and low-calorie non-nutritive sweeteners.”
cdn.realfood.gov
-
Added and free sugars should be as low as possible
“Sugar consumption is a known cause of dental caries.”
efsa.europa.eu
-
“By applying a default uncertainty factor of 100, the Panel established a group ADI expressed as 11 mg sorbic acid/kg bw per day for sorbic acid (E 200) and its potassium salt (E 202).”
doi.org
-
EFSA issues new advice on phosphates
“We estimated that dietary exposure to phosphates may exceed the new ADI for infants, toddlers and children with average consumption of phosphates in their diet.”
efsa.europa.eu
-
“This study found positive associations between risk of CVD and intake of five individual and two groups of food additive emulsifiers widely used in industrial foods.”
doi.org
-
Re-evaluation of mono- and di-glycerides of fatty acids (E 471) as food additives
“The available studies did not raise any concern with regard to genotoxicity.”
doi.org
-
Saturated fatty acid and trans-fatty acid intake for adults and children: WHO guideline
“WHO recommends that adults and children reduce saturated fatty acid intake to 10% of total energy intake (strong recommendation).”
who.int
-
“For adults, WHO recommends less than 2000 mg/day of sodium (equivalent to less than 5 g/day salt), or just under a teaspoon.”
who.int
-
“Table 3: Criteria for drinks (per 100ml)”
assets.publishing.service.gov.uk
-
“Greater exposure to ultra-processed food was associated with a higher risk of adverse health outcomes, especially cardiometabolic, common mental disorder, and mortality outcomes.”
doi.org
-
Dietary emulsifiers impact the mouse gut microbiota promoting colitis and metabolic syndrome
“carboxymethylcellulose and polysorbate-80, induced low-grade inflammation and obesity/metabolic syndrome in wild-type hosts and promoted robust colitis in mice predisposed to this disorder.”
doi.org
-
“Relative to control subjects, CMC consumption modestly increased postprandial abdominal discomfort and perturbed gut microbiota composition in a way that reduced its diversity.”
doi.org