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Weetabix Whole Grain Cereal
Photo: Open Food Facts contributors (CC BY-SA)

Breakfast cereals

Weetabix Whole Grain Cereal

400 g

Okay out of 100 High confidence
  • Contains added sugars
  • No additives
  • Contains whole grains
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Why it scores 56

Weetabix Whole Grain Cereal scores 56 out of 100 (Okay) under GoodSwap’s published rules. What moved the score most:

  1. Malt syrup: An added sugar. Strong
  2. Sugar: An added sugar. Strong
  3. Processed (NOVA 3): Classified NOVA 3: processed with added salt, sugar or oil. Emerging

Every line of the math is on The Receipt below, with its evidence tier and sources.

Better breakfast cereals

The same kind of product, at least 10 points higher, sold in the US. Never paid placements.

The Receipt

Whole Grain Cereal

START100

Ingredients

  • Malt syrup
    Strong An added sugar. [1][2][3]
  • Sugar
    Strong An added sugar. [1][2][3]
subtotal−40

Processing

  • Processed (NOVA 3)
    Emerging Classified NOVA 3: processed with added salt, sugar or oil. [4]
subtotal−8

Nutrition per 100 g

  • Salt 0.9 g / 100 g
    Strong High in salt. [5]
  • Energy 340 kcal / 100 g
    Info Energy-dense for its weight. [2]
  • Fiber 11.3 g / 100 g
    Strong A good source of fiber. [2]
  • Protein 9.4 g / 100 g
    Info A good source of protein. [2]
subtotal+1

Bonuses

  • No additives
    Info No food additives in the ingredient list. [4]
subtotal+3
TOTAL 56Okay

100 − 44 = 56

Can’t score above 79. Contains malt syrup, an ingredient of high concern. [1][2][3]

GTIN 00055712067124 · 2026-03-28

score v1.3.0 · kb 2026.10.11

High confidence

Same product, same score. Every time.

Nutrition per 100 g

Energy340 kcal
Fat1.9 g
Saturated fat0 g
Trans fat0 g
Carbohydrates81.1 g
Sugars3.8 g
Added sugars3.8 g
Fiber11.3 g
Protein9.4 g
Salt0.9 g

Serving: 3 biscuits (53 g)

Ingredients

High Moderate Not recognized Tap an ingredient for its evidence and rules.
Label text, as published

Whole wheat, barley malt extract, cane sugar, salt, iron, niacin (b3), thiamin hydrochloride (b1).

Allergens and diets

Contains: Wheat, Gluten

  • Vegan
  • Vegetarian
  • Not gluten-free
  • Palm-oil-free

Always check the package: recipes change.

Healthiest breakfast cereals in the US

Sources

  1. Guideline: sugars intake for adults and children

    World Health Organization · Mar 4, 2015 · Agency assessment

    “In both adults and children, WHO recommends reducing the intake of free sugars to less than 10% of total energy intake”

    who.int

  2. Dietary Guidelines for Americans, 2025–2030

    U.S. Department of Health and Human Services and U.S. Department of Agriculture · January 2026 · Regulator

    “Limit foods and beverages that include artificial flavors, petroleum-based dyes, artificial preservatives, and low-calorie non-nutritive sweeteners.”

    cdn.realfood.gov

  3. Added and free sugars should be as low as possible

    European Food Safety Authority · Feb 28, 2022 · Agency assessment

    “Sugar consumption is a known cause of dental caries.”

    efsa.europa.eu

  4. Ultra-processed foods: what they are and how to identify them

    Public Health Nutrition · April 2019 · Peer-reviewed

    doi.org

  5. Sodium reduction (fact sheet)

    World Health Organization · May 11, 2026 · Agency assessment

    “For adults, WHO recommends less than 2000 mg/day of sodium (equivalent to less than 5 g/day salt), or just under a teaspoon.”

    who.int