Fish fingers
Gorton's Fish Sticks
11.4 oz/323 g
Score
- Ultra-processed
- Contains added sugars
- Contains seed oils
Why it scores 27
Gorton's Fish Sticks scores 27 out of 100 (Poor) under GoodSwap’s published rules. What moved the score most:
- minus 20 points Sugar: An added sugar. Strong
- minus 20 points Dextrose: An added sugar. Strong
- minus 18 points Ultra-processed (NOVA 4): Classified NOVA 4: made with industrial ingredients and additives. Strong
Every line of the math is on The Receipt below, with its evidence tier and sources.
Better fish sticks and frozen fish
-
Wild Alaskan Salmon Seasoned Grill Morey's · 26 oz, 1.02 kilogrames No added sugars · No sugar Score 72 out of 100 , 45 points higher -
Dried Bonito Flakes Soft Katsuobushi J-Basket · 20 g Not ultra-processed · No added sugars Score 100 out of 100 , 73 points higher -
COHO Salmon Fillets (skin on) Marketside · 16.0 oz Not ultra-processed · No added sugars Score 100 out of 100 , 73 points higher -
Alaskan Smoked Sockeye Salmon Kirkland Signature · 8 oz Not ultra-processed · No added sugars Score 79 out of 100 , 52 points higher -
Chilean Sea Bass Costco · 4 oz Not ultra-processed · No added sugars Score 79 out of 100 , 52 points higher
The same kind of product, at least 10 points higher, sold in the US. Never paid placements.
The Receipt
Fish Sticks
Ingredients
- Sugar minus 20 points
- Dextrose minus 20 points
- Vegetable oil (unspecified) minus 2.5 points
- Cottonseed oil minus 1.5 points
- Soybean oil minus 1.5 points
- Canola oil minus 1.5 points
- Sodium aluminum phosphate minus 0.5 points
- Natural flavors minus 0.5 points
- Sodium tripolyphosphate minus 0.5 points
- TBHQ (tert-butylhydroquinone) minus 0.5 points
Processing
- Ultra-processed (NOVA 4) minus 18 points
- 2 kinds of ultra-processing markers minus 1.5 points
Nutrition per 100 g
- Saturated fat 2.9 g / 100 g minus 3 points
- Salt 0.9 g / 100 g minus 3 points
- Energy 244 kcal / 100 g minus 1 points
- Protein 9.3 g / 100 g plus 2 points
100 − 73.5 = 26.5 → 27
Can’t score above 79. Contains sugar, an ingredient of high concern. [1][2][3]
Nutrition per 100 g
| Energy | 244 kcal |
|---|---|
| Fat | 12.8 g |
| Saturated fat | 2.9 g |
| Trans fat | 0 g |
| Carbohydrates | 22.1 g |
| Sugars | 3.5 g |
| Added sugars | 1.1 g |
| Fiber | 2.3 g |
| Protein | 9.3 g |
| Salt | 0.9 g |
Serving: 100 g
Ingredients
- MINCED ALASKA POLLOCK
- ENRICHED BLEACHED WHEAT FLOUR (FLOUR, NIACIN, IRON, THIAMIN MONONITRATE, RIBOFLAVIN, FOLIC ACID)
- VEGETABLE OIL (COTTONSEED, SOYBEAN, CANOLA)
- WATER
- YELLOW CORN FLOUR
- SUGAR (high concern)
- DEXTROSE (high concern)
- SALT
- WHEY
- BAKING POWDER (BAKING SODA, SODIUM ALUMINUM PHOSPHATE)
- YEAST
- ONION POWDER
- NATURAL FLAVOR
- SODIUM TRIPOLYPHOSPHATE (TO RETAIN FISH MOISTURE)
- TBHQ (TO PROTECT FLAVOR)
Label text, as published
MINCED ALASKA POLLOCK, ENRICHED BLEACHED WHEAT FLOUR (FLOUR, NIACIN, IRON, THIAMIN MONONITRATE, RIBOFLAVIN, FOLIC ACID), VEGETABLE OIL (COTTONSEED, SOYBEAN AND/OR CANOLA), WATER, YELLOW CORN FLOUR, LESS THAN 2% OF: SUGAR, DEXTROSE, SALT, WHEY, BAKING POWDER (BAKING SODA, SODIUM ALUMINUM PHOSPHATE), YEAST, ONION POWDER, NATURAL FLAVOR, SODIUM TRIPOLYPHOSPHATE (TO RETAIN FISH MOISTURE), TBHQ (TO PROTECT FLAVOR).
Allergens and diets
Contains: Milk, Soy, Wheat, Gluten, Fish
- Not vegan
- Not vegetarian
- Not gluten-free
- Palm-oil-free
Always check the package: recipes change.
Sources
-
Guideline: sugars intake for adults and children
“In both adults and children, WHO recommends reducing the intake of free sugars to less than 10% of total energy intake”
who.int
-
Dietary Guidelines for Americans, 2025–2030
“Limit foods and beverages that include artificial flavors, petroleum-based dyes, artificial preservatives, and low-calorie non-nutritive sweeteners.”
cdn.realfood.gov
-
Added and free sugars should be as low as possible
“Sugar consumption is a known cause of dental caries.”
efsa.europa.eu
-
“replacement of saturated fat in the diet with linoleic acid effectively lowers serum cholesterol but does not support the hypothesis that this translates to a lower risk of death from coronary heart disease or all causes.”
doi.org
-
“These data provide support for current recommendations to replace saturated fat with polyunsaturated fat for primary prevention of CHD.”
doi.org
-
EFSA issues new advice on phosphates
“We estimated that dietary exposure to phosphates may exceed the new ADI for infants, toddlers and children with average consumption of phosphates in their diet.”
efsa.europa.eu
-
21 CFR 101.22 Foods; labeling of spices, flavorings, colorings and chemical preservatives
“whose significant function in food is flavoring rather than nutritional.”
ecfr.gov
-
“E 127 Erythrosine 200 only cocktail cherries and candied cherries”
eur-lex.europa.eu
-
11. List of Permitted Preservatives (Lists of Permitted Food Additives)
“B.2 Butylated Hydroxyanisole n/a (a) Active dry yeasts (a) Preservative (a) 1,000 ppm n/a”
canada.ca
-
Saturated fatty acid and trans-fatty acid intake for adults and children: WHO guideline
“WHO recommends that adults and children reduce saturated fatty acid intake to 10% of total energy intake (strong recommendation).”
who.int
-
“For adults, WHO recommends less than 2000 mg/day of sodium (equivalent to less than 5 g/day salt), or just under a teaspoon.”
who.int
-
“Greater exposure to ultra-processed food was associated with a higher risk of adverse health outcomes, especially cardiometabolic, common mental disorder, and mortality outcomes.”
doi.org