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Cereals and their products

Nature's Path Whole O's Cereal

Good out of 100 Medium confidence
  • Contains added sugars
  • Certified organic
  • No additives
  • Contains whole grains
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Why it scores 74

Nature's Path Whole O's Cereal scores 74 out of 100 (Good) under GoodSwap’s published rules. What moved the score most:

  1. Sugar: An added sugar. Strong
  2. Processed (NOVA 3): Classified NOVA 3: processed with added salt, sugar or oil. Emerging
  3. Sugars 13.3 g / 100 g: High in sugar. Strong

Every line of the math is on The Receipt below, with its evidence tier and sources.

Better breakfast cereals

The same kind of product, at least 10 points higher, sold in the US. Never paid placements.

The Receipt

Whole O's Cereal

START100

Ingredients

  • Sugar
    Strong An added sugar. [1][2][3]
subtotal−20

Processing

  • Processed (NOVA 3)
    Emerging Classified NOVA 3: processed with added salt, sugar or oil. [4]
subtotal−8

Nutrition per 100 g

  • Sugars 13.3 g / 100 g
    Strong High in sugar. [1]
  • Salt 1 g / 100 g
    Strong High in salt. [5]
  • Energy 400 kcal / 100 g
    Info Energy-dense for its weight. [2]
  • Fiber 10 g / 100 g
    Strong A good source of fiber. [2]
subtotal−6

Bonuses

  • Certified organic
    Info Carries a certified-organic label. [6][7]
  • No additives
    Info No food additives in the ingredient list. [4]
subtotal+8
TOTAL 74Good

100 − 26 = 74

Can’t score above 79. Contains sugar, an ingredient of high concern. [1][2][3]

GTIN 00058449779117 · 2024-06-19

score v1.3.0 · kb 2026.10.11

Medium confidence

Same product, same score. Every time.

Nutrition per 100 g

Energy400 kcal
Fat5 g
Saturated fat0 g
Trans fat0 g
Carbohydrates83.3 g
Sugars13.3 g
Fiber10 g
Protein6.7 g
Salt1 g

Serving: 0.666 cup (30 g)

Ingredients

High Moderate Not recognized Tap an ingredient for its evidence and rules.
Label text, as published

BROWN RICE FLOUR*, CORN FLOUR*, CANE SUGAR*, POMEGRANATE JUICE CONCENTRATE*, SEA SALT.

Allergens and diets

  • Vegan
  • Vegetarian
  • Gluten-free
  • Palm-oil-free

Always check the package: recipes change.

More from Nature's Path

Sources

  1. Guideline: sugars intake for adults and children

    World Health Organization · Mar 4, 2015 · Agency assessment

    “In both adults and children, WHO recommends reducing the intake of free sugars to less than 10% of total energy intake”

    who.int

  2. Dietary Guidelines for Americans, 2025–2030

    U.S. Department of Health and Human Services and U.S. Department of Agriculture · January 2026 · Regulator

    “Limit foods and beverages that include artificial flavors, petroleum-based dyes, artificial preservatives, and low-calorie non-nutritive sweeteners.”

    cdn.realfood.gov

  3. Added and free sugars should be as low as possible

    European Food Safety Authority · Feb 28, 2022 · Agency assessment

    “Sugar consumption is a known cause of dental caries.”

    efsa.europa.eu

  4. Ultra-processed foods: what they are and how to identify them

    Public Health Nutrition · April 2019 · Peer-reviewed

    doi.org

  5. Sodium reduction (fact sheet)

    World Health Organization · May 11, 2026 · Agency assessment

    “For adults, WHO recommends less than 2000 mg/day of sodium (equivalent to less than 5 g/day salt), or just under a teaspoon.”

    who.int

  6. Regulation (EU) 2018/848 of 30 May 2018 on organic production and labelling of organic products

    European Union (Official Journal) · May 30, 2018 · Law

    eur-lex.europa.eu

  7. 7 CFR 205.102 Use of the term "organic" (National Organic Program)

    Electronic Code of Federal Regulations (eCFR), U.S. Office of the Federal Register · Feb 17, 2010 · Law

    “Any agricultural product that is sold, labeled, or represented as “100 percent organic,” “organic,” or “made with organic (specified ingredients or food group(s))” must be: (a) Produced in accordance with the requirements specified in § 205.101 or §§ 205.202 through 205.207”

    ecfr.gov