Potato chips
Pringles Hot Ones
Score
- Dye with an EU warning label
- Contains synthetic dyes
- Ultra-processed
- High in salt
- High in saturated fat
- Contains added sugars
- Contains emulsifiers studied for gut effects
- Contains seed oils
Why it scores 11
Pringles Hot Ones scores 11 out of 100 (Bad) under GoodSwap’s published rules. What moved the score most:
- minus 20 points Sugar: An added sugar. Strong
- minus 20 points Dextrose: An added sugar. Strong
- minus 18 points Ultra-processed (NOVA 4): Classified NOVA 4: made with industrial ingredients and additives. Strong
Every line of the math is on The Receipt below, with its evidence tier and sources.
Better potato chips
-
Flamin' Hot Flavored Ruffles Ruffles · 8 oz/226.8 g No EU warning-label dyes · No synthetic dyes Score 62 out of 100 , 51 points higher -
Flamin' hot Lay's · 7.75 oz No EU warning-label dyes · No synthetic dyes Score 54 out of 100 , 43 points higher -
Kettle Style Potato Chips Boulder Canyon · 6.5 oz/184.3 g No EU warning-label dyes · No synthetic dyes Score 79 out of 100 , 68 points higher -
Avocado Oil Classic Sea Salt Kettle Style Potato Chips Boulder Canyon · 5.25 oz/148.8 g No EU warning-label dyes · No synthetic dyes Score 79 out of 100 , 68 points higher -
Kettle Brand Krinkle Cut Pink Salt Potato Chips Kirkland Signature · 32 oz (2 lb) 907 g No EU warning-label dyes · No synthetic dyes Score 78 out of 100 , 67 points higher
The same kind of product, at least 10 points higher, sold in the US. Never paid placements.
The Receipt
Hot Ones
Ingredients
- Sugar minus 20 points
- Dextrose minus 20 points
- Corn syrup solids minus 10 points
Processing
- Ultra-processed (NOVA 4) minus 18 points
- 5 kinds of ultra-processing markers minus 6 points
Nutrition per 100 g
- Saturated fat 8.9 g / 100 g minus 7 points
- Salt 2.1 g / 100 g minus 7 points
- Energy 536 kcal / 100 g minus 3 points
- Fiber 3.6 g / 100 g plus 2 points
100 − 89 = 11
Can’t score above 79. Contains sugar, an ingredient of high concern. [1][2][3][7][8][9][10][11][12]
Can’t score above 79. High in fat, saturated fat and salt (above the front-of-pack "high" level). [13]
Nutrition per 100 g
| Energy | 536 kcal |
|---|---|
| Fat | 32.1 g |
| Saturated fat | 8.9 g |
| Carbohydrates | 60.7 g |
| Sugars | 3.6 g |
| Fiber | 3.6 g |
| Protein | 3.6 g |
| Salt | 2.1 g |
Serving: 14 crisps (28 g)
Ingredients
- DRIED POTATOES
- VEGETABLE OIL (CORN, COTTONSEED, HIGH OLEIC SOYBEAN, SUNFLOWER)
- DEGERMINATED YELLOW CORN FLOUR
- CORNSTARCH
- RICE FLOUR
- MALTODEXTRIN
- MONO - AND DIGLYCERIDES
- SALT
- SUGAR (high concern)
- MONOSODIUM GLUTAMATE
- MALIC ACID
- SPICES
- SODIUM DIACETATE
- ONION POWDER
- DEXTROSE (high concern)
- CORN SYRUP SOLIDS (high concern)
- PAPRIKA FOR COLOR
- CITRIC ACID
- NATURAL AND ARTIFICIAL FLAVOR
- DISODIUM INOSINATE
- DISODIUM GUANYLATE
- WHEY
- APPLE CIDER VINEGAR
- WHEAT STARCH
- YELLOW 5 LAKE (high concern)
- BLUE 1 LAKE (moderate concern)
Label text, as published
DRIED POTATOES, VEGETABLE OIL (CORN, COTTONSEED, HIGH OLEIC SOYBEAN, AND/OR SUNFLOWER), DEGERMINATED YELLOW CORN FLOUR, CORNSTARCH, RICE FLOUR, MALTODEXTRIN, MONO - AND DIGLYCERIDES, CONTAINS 2% OR LESS OF SALT, SUGAR, MONOSODIUM GLUTAMATE, MALIC ACID, SPICES, SODIUM DIACETATE, ONION POWDER, DEXTROSE, CORN SYRUP SOLIDS, PAPRIKA FOR COLOR, CITRIC ACID, NATURAL AND ARTIFICIAL FLAVOR, DISODIUM INOSINATE, DISODIUM GUANYLATE, WHEY, APPLE CIDER VINEGAR, WHEAT STARCH, YELLOW 5 LAKE, BLUE 1 LAKE
Allergens and diets
Contains: Milk, Wheat, Gluten
- Not vegan
- Not gluten-free
- Palm-oil-free
Always check the package: recipes change.
Sources
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Guideline: sugars intake for adults and children
“In both adults and children, WHO recommends reducing the intake of free sugars to less than 10% of total energy intake”
who.int
-
Dietary Guidelines for Americans, 2025–2030
“Limit foods and beverages that include artificial flavors, petroleum-based dyes, artificial preservatives, and low-calorie non-nutritive sweeteners.”
cdn.realfood.gov
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Added and free sugars should be as low as possible
“Sugar consumption is a known cause of dental caries.”
efsa.europa.eu
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Saturated fatty acid and trans-fatty acid intake for adults and children: WHO guideline
“WHO recommends that adults and children reduce saturated fatty acid intake to 10% of total energy intake (strong recommendation).”
who.int
-
“For adults, WHO recommends less than 2000 mg/day of sodium (equivalent to less than 5 g/day salt), or just under a teaspoon.”
who.int
-
Regulation (EC) No 1333/2008 of 16 December 2008 on food additives
“may have an adverse effect on activity and attention in children.”
eur-lex.europa.eu
-
“may have an adverse effect on activity and attention in children.”
legislation.gov.uk
-
“Artificial colours or a sodium benzoate preservative (or both) in the diet result in increased hyperactivity in 3-year-old and 8/9-year-old children in the general population.”
doi.org
-
Tracking Food Industry Pledges to Remove Petroleum Based Food Dyes
“FD&C Green No. 3, FD&C Red No. 40, FD&C Yellow No. 5, FD&C Yellow No. 6, FD&C Blue No. 1, and FD&C Blue No. 2—by the end of 2027.”
fda.gov
-
California AB 2316 (2024), Pupil nutrition: substances: prohibition
“beginning December 31, 2027, would prohibit a school district, county superintendent of schools, or charter school”
leginfo.legislature.ca.gov
-
21 CFR 74.705 FD&C Yellow No. 5
“shall specifically declare the presence of FD&C Yellow No. 5 by listing the color additive as FD&C Yellow No. 5 among the list of ingredients.”
ecfr.gov
-
“Table 3: Criteria for drinks (per 100ml)”
assets.publishing.service.gov.uk
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HHS, FDA to Phase Out Petroleum-Based Synthetic Dyes in Nation’s Food Supply (press release)
“Initiating the process to revoke authorization for two synthetic food colorings—Citrus Red No. 2 and Orange B—within the coming months.”
fda.gov
-
“Greater exposure to ultra-processed food was associated with a higher risk of adverse health outcomes, especially cardiometabolic, common mental disorder, and mortality outcomes.”
doi.org
-
Dietary emulsifiers impact the mouse gut microbiota promoting colitis and metabolic syndrome
“carboxymethylcellulose and polysorbate-80, induced low-grade inflammation and obesity/metabolic syndrome in wild-type hosts and promoted robust colitis in mice predisposed to this disorder.”
doi.org
-
“Relative to control subjects, CMC consumption modestly increased postprandial abdominal discomfort and perturbed gut microbiota composition in a way that reduced its diversity.”
doi.org
-
“This study found positive associations between risk of CVD and intake of five individual and two groups of food additive emulsifiers widely used in industrial foods.”
doi.org
-
“replacement of saturated fat in the diet with linoleic acid effectively lowers serum cholesterol but does not support the hypothesis that this translates to a lower risk of death from coronary heart disease or all causes.”
doi.org
-
“These data provide support for current recommendations to replace saturated fat with polyunsaturated fat for primary prevention of CHD.”
doi.org