Corn flakes
Kellogg's Frosted Flakes
34 g
Score
- Ultra-processed
- High in sugar
- Contains added sugars
- No additives
Why it scores 21
Kellogg's Frosted Flakes scores 21 out of 100 (Poor) under GoodSwap’s published rules. What moved the score most:
- minus 20 points Sugar: An added sugar. Strong
- minus 20 points Malt syrup: An added sugar. Strong
- minus 18 points Ultra-processed (NOVA 4): Classified NOVA 4: made with industrial ingredients and additives. Strong
Every line of the math is on The Receipt below, with its evidence tier and sources.
Better breakfast cereals
-
Amazon Flakes Frosted Cereal Envirokidz Not ultra-processed · No malt syrup Score 58 out of 100 , 37 points higher -
Frosted Flakes cereal Simple Truth · 15 oz Not ultra-processed · No malt syrup Score 55 out of 100 , 34 points higher -
Frosted flakes Nature's Promise · 15 oz Not ultra-processed · No malt syrup Score 55 out of 100 , 34 points higher -
Frosted flakes Greenwise · 15 oz Not ultra-processed · No malt syrup Score 55 out of 100 , 34 points higher -
Organic frosted flakes cereal, frosted 365 Everyday Value · 27 oz/765 g Not ultra-processed · No malt syrup Score 55 out of 100 , 34 points higher
The same kind of product, at least 10 points higher, sold in the US. Never paid placements.
The Receipt
Frosted Flakes
Ingredients
- Sugar minus 20 points
- Malt syrup minus 20 points
Processing
- Ultra-processed (NOVA 4) minus 18 points
Nutrition per 100 g
- Sugars 33 g / 100 g minus 14 points
- Salt 1.3 g / 100 g minus 5 points
- Energy 364 kcal / 100 g minus 2 points
100 − 79 = 21
Can’t score above 79. Contains sugar, an ingredient of high concern. [1][2][3]
Can’t score above 79. High in sugars (above the front-of-pack "high" level). [6]
Nutrition per 100 g
| Energy | 364 kcal |
|---|---|
| Fat | 0.3 g |
| Saturated fat | 0 g |
| Trans fat | 0 g |
| Carbohydrates | 88.4 g |
| Sugars | 33 g |
| Added sugars | 32.3 g |
| Fiber | 2.9 g |
| Protein | 4.3 g |
| Salt | 1.3 g |
Serving: 1 box (34 g)
Ingredients
- MILLED CORN
- SUGAR (high concern)
- MALT FLAVOR (high concern)
- salt
- VITAMINS AND MINERALS: Iron (ferric phosphate)
- niacinamide
- vitamin B6 (pyridoxine hydrochloride)
- vitamin B2 (riboflavin)
- vitamin B1 (thiamin hydrochloride)
- folic acid
- vitamin D3
- vitamin B12
Label text, as published
INGREDIENTS: MILLED CORN, SUGAR, MALT FLAVOR, CONTAINS 2% OR LESS OF salt. VITAMINS AND MINERALS: Iron (ferric phosphate), niacinamide, vitamin B6 (pyridoxine hydrochloride), vitamin B2 (riboflavin), vitamin B1 (thiamin hydrochloride), folic acid, vitamin D3, vitamin B12.
Allergens and diets
Contains: Gluten
- Not gluten-free
- Palm-oil-free
Always check the package: recipes change.
Sources
-
Guideline: sugars intake for adults and children
“In both adults and children, WHO recommends reducing the intake of free sugars to less than 10% of total energy intake”
who.int
-
Dietary Guidelines for Americans, 2025–2030
“Limit foods and beverages that include artificial flavors, petroleum-based dyes, artificial preservatives, and low-calorie non-nutritive sweeteners.”
cdn.realfood.gov
-
Added and free sugars should be as low as possible
“Sugar consumption is a known cause of dental caries.”
efsa.europa.eu
-
“For adults, WHO recommends less than 2000 mg/day of sodium (equivalent to less than 5 g/day salt), or just under a teaspoon.”
who.int
-
“Table 3: Criteria for drinks (per 100ml)”
assets.publishing.service.gov.uk
-
“Greater exposure to ultra-processed food was associated with a higher risk of adverse health outcomes, especially cardiometabolic, common mental disorder, and mortality outcomes.”
doi.org