Earth's Best Whoel Grain Multi-Grain Cereal
Photo: Open Food Facts contributors (CC BY-SA)

Breakfast cereals

Earth's Best Whoel Grain Multi-Grain Cereal

8 oz

Score

Excellent 96 out of 100 Medium confidence
  • Certified organic
  • Contains whole grains

Why it scores 96

Earth's Best Whoel Grain Multi-Grain Cereal scores 96 out of 100 (Excellent) under GoodSwap’s published rules. What moved the score most:

  1. minus 11 points Sugars 21.4 g / 100 g: Very high in sugar. Strong
  2. plus 5 points Certified organic: Carries a certified-organic label. Info
  3. plus 4 points Fiber 14.3 g / 100 g: A good source of fiber. Strong

Every line of the math is on The Receipt below, with its evidence tier and sources.

The Receipt

Whoel Grain Multi-Grain Cereal

START100

Nutrition per 100 g

  • Sugars 21.4 g / 100 g minus 11 points
    Strong Very high in sugar. [1]
  • Energy 429 kcal / 100 g minus 2 points
    Info Energy-dense for its weight. [2]
  • Fiber 14.3 g / 100 g plus 4 points
    Strong A good source of fiber. [2]
subtotal−9

Bonuses

  • Certified organic plus 5 points
    Info Carries a certified-organic label. [3][4]
subtotal+5

TOTAL 96Excellent

100 − 4 = 96


GTIN 00023923900028 · 2026-08-03

score v1.3.0 · kb 2026.10.11

Medium confidence

Same product, same score. Every time.

Nutrition per 100 g

Energy429 kcal
Fat3.6 g
Saturated fat0 g
Trans fat0 g
Carbohydrates78.6 g
Sugars21.4 g
Added sugars0 g
Fiber14.3 g
Protein14.3 g
Salt0 g

Serving: 4 tbsp (14 g)

Ingredients

High Moderate Not recognized Tap an ingredient for its evidence and rules.
Label text, as published

Organic whole grain oat flour, organic whole grain barley flour, organic whole grain spelt (wheat) flour, electrolytic iron, vitamin E (mixed tocopherols) added to preserve freshness.

Allergens and diets

Contains: Wheat, Gluten

  • Vegan
  • Vegetarian
  • Not gluten-free
  • Palm-oil-free

Always check the package: recipes change.

Sources

  1. Guideline: sugars intake for adults and children

    World Health Organization · Mar 4, 2015 · Agency assessment

    “In both adults and children, WHO recommends reducing the intake of free sugars to less than 10% of total energy intake”

    who.int

  2. Dietary Guidelines for Americans, 2025–2030

    U.S. Department of Health and Human Services and U.S. Department of Agriculture · January 2026 · Regulator

    “Limit foods and beverages that include artificial flavors, petroleum-based dyes, artificial preservatives, and low-calorie non-nutritive sweeteners.”

    cdn.realfood.gov

  3. Regulation (EU) 2018/848 of 30 May 2018 on organic production and labelling of organic products

    European Union (Official Journal) · May 30, 2018 · Law

    eur-lex.europa.eu

  4. 7 CFR 205.102 Use of the term "organic" (National Organic Program)

    Electronic Code of Federal Regulations (eCFR), U.S. Office of the Federal Register · Feb 17, 2010 · Law

    “Any agricultural product that is sold, labeled, or represented as “100 percent organic,” “organic,” or “made with organic (specified ingredients or food group(s))” must be: (a) Produced in accordance with the requirements specified in § 205.101 or §§ 205.202 through 205.207”

    ecfr.gov