Cereal clusters with fruits
Trader Joe's Organic Raisin Bran Clusters Cereal
20 oz
Score
- Ultra-processed
- Contains added sugars
- Contains seed oils
- Certified organic
- No synthetic dyes
- Contains whole grains
Why it scores 30
Trader Joe's Organic Raisin Bran Clusters Cereal scores 30 out of 100 (Poor) under GoodSwap’s published rules. What moved the score most:
- minus 20 points Sugar: An added sugar. Strong
- minus 20 points Malt syrup: An added sugar. Strong
- minus 18 points Ultra-processed (NOVA 4): Classified NOVA 4: made with industrial ingredients and additives. Strong
Every line of the math is on The Receipt below, with its evidence tier and sources.
Better breakfast cereals
-
Raisin Bran Greenwise · 14 oz Not ultra-processed · No malt syrup Score 79 out of 100 , 49 points higher -
Raisin Bran Cereal, Raisin Bran Post · 3 oz/85 g Not ultra-processed · No seed oils Score 66 out of 100 , 36 points higher -
Organic Brown Rice Crisps 365 Whole Foods Market · 12 oz Not ultra-processed · No seed oils Score 72 out of 100 , 42 points higher -
Mesa Sunrise Cereal, Organic Nature's Path Foods · 750 g Not ultra-processed · No seed oils Score 73 out of 100 , 43 points higher -
Organic Bare Multigrain Cereal With Flax Betteroats · 11.8 oz Not ultra-processed · No added sugars Score 100 out of 100 , 70 points higher
The same kind of product, at least 10 points higher, sold in the US. Never paid placements.
The Receipt
Organic Raisin Bran Clusters Cereal
Ingredients
- Sugar minus 20 points
- Malt syrup minus 20 points
- Sunflower oil minus 2.5 points
- Canola oil minus 1.5 points
- Inulin (chicory root fiber) minus 1.5 points
- Soy protein isolate / concentrate minus 1.5 points
Processing
- Ultra-processed (NOVA 4) minus 18 points
- 3 kinds of ultra-processing markers minus 3 points
Nutrition per 100 g
- Sugars 18 g / 100 g minus 8 points
- Salt 0.4 g / 100 g minus 1 points
- Energy 368 kcal / 100 g minus 2 points
- Fiber 10 g / 100 g plus 4 points
Bonuses
- Certified organic plus 5 points
100 − 70 = 30
Can’t score above 79. Contains sugar, an ingredient of high concern. [1][2][3]
Nutrition per 100 g
| Energy | 368 kcal |
|---|---|
| Fat | 4 g |
| Saturated fat | 0.5 g |
| Trans fat | 0 g |
| Carbohydrates | 43 g |
| Sugars | 18 g |
| Added sugars | 15.8 g |
| Fiber | 10 g |
| Protein | 5 g |
| Salt | 0.4 g |
Serving: 0.75 cup (57 g)
Ingredients
- organic raisins (organic raisins, organic sunflower oil)
- organic whole rolled oats
- organic whole wheat flour
- organic milled cane sugar (high concern)
- organic oat fiber
- organic whole rolled wheat
- organic wheat bran
- organic expeller pressed canola oil
- organic inulin
- organic soy protein concentrate
- organic rice flour
- organic barley malt syrup (high concern)
- organic coconut
- organic soy flour
- salt
- color added (organic annatto extract, vegetable juice) (not recognized)
- mixed tocopherols (to preserve)
Label text, as published
organic raisins (organic raisins, organic sunflower oil), organic whole rolled oats, organic whole wheat flour, organic milled cane sugar, organic oat fiber, organic whole rolled wheat, organic wheat bran, organic expeller pressed canola oil, organic inulin, organic soy protein concentrate, organic rice flour, organic barley malt syrup, organic coconut, organic soy flour, salt, color added (organic annatto extract, vegetable juice), mixed tocopherols (to preserve). contains wheat, tree nuts (coconut) & soy. may contain traces of other tree nuts.
Allergens and diets
Contains: Tree nuts, Soy, Wheat, Gluten
- Vegan
- Vegetarian
- Not gluten-free
- Palm-oil-free
Always check the package: recipes change.
Sources
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Guideline: sugars intake for adults and children
“In both adults and children, WHO recommends reducing the intake of free sugars to less than 10% of total energy intake”
who.int
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Dietary Guidelines for Americans, 2025–2030
“Limit foods and beverages that include artificial flavors, petroleum-based dyes, artificial preservatives, and low-calorie non-nutritive sweeteners.”
cdn.realfood.gov
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Added and free sugars should be as low as possible
“Sugar consumption is a known cause of dental caries.”
efsa.europa.eu
-
“replacement of saturated fat in the diet with linoleic acid effectively lowers serum cholesterol but does not support the hypothesis that this translates to a lower risk of death from coronary heart disease or all causes.”
doi.org
-
“These data provide support for current recommendations to replace saturated fat with polyunsaturated fat for primary prevention of CHD.”
doi.org
-
“For adults, WHO recommends less than 2000 mg/day of sodium (equivalent to less than 5 g/day salt), or just under a teaspoon.”
who.int
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7 CFR 205.102 Use of the term "organic" (National Organic Program)
“Any agricultural product that is sold, labeled, or represented as “100 percent organic,” “organic,” or “made with organic (specified ingredients or food group(s))” must be: (a) Produced in accordance with the requirements specified in § 205.101 or §§ 205.202 through 205.207”
ecfr.gov
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“Greater exposure to ultra-processed food was associated with a higher risk of adverse health outcomes, especially cardiometabolic, common mental disorder, and mortality outcomes.”
doi.org