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Morrisons All Bran Flakes
Photo: Open Food Facts contributors (CC BY-SA)

Extruded wheat flakes

Morrisons All Bran Flakes

625 g

Okay out of 100 High confidence
  • Contains added sugars
  • No additives
  • Contains whole grains
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Why it scores 54

Morrisons All Bran Flakes scores 54 out of 100 (Okay) under GoodSwap’s published rules. What moved the score most:

  1. Sugar: An added sugar. Strong
  2. Malt syrup: An added sugar. Strong
  3. Processed (NOVA 3): Classified NOVA 3: processed with added salt, sugar or oil. Emerging

Every line of the math is on The Receipt below, with its evidence tier and sources.

Better breakfast cereals

The same kind of product, at least 10 points higher, sold in the US. Never paid placements.

The Receipt

All Bran Flakes

START100

Ingredients

  • Sugar
    Strong An added sugar. [1][2][3]
  • Malt syrup
    Strong An added sugar. [1][2][3]
subtotal−40

Processing

  • Processed (NOVA 3)
    Emerging Classified NOVA 3: processed with added salt, sugar or oil. [4]
subtotal−8

Nutrition per 100 g

  • Sugars 11 g / 100 g
    Strong High in sugar. [1]
  • Energy 359 kcal / 100 g
    Info Energy-dense for its weight. [2]
  • Fiber 16 g / 100 g
    Strong A good source of fiber. [2]
  • Protein 12 g / 100 g
    Info A good source of protein. [2]
subtotal−1

Bonuses

  • No additives
    Info No food additives in the ingredient list. [4]
subtotal+3
TOTAL 54Okay

100 − 46 = 54

Can’t score above 79. Contains sugar, an ingredient of high concern. [1][2][3]

GTIN 05010251720072 · 2026-03-04

score v1.3.0 · kb 2026.10.11

High confidence

Same product, same score. Every time.

Nutrition per 100 g

Energy359 kcal
Fat2.5 g
Saturated fat0.5 g
Carbohydrates64 g
Sugars11 g
Added sugars0 g
Fiber16 g
Protein12 g
Salt0.3 g

Ingredients

High Moderate Not recognized Tap an ingredient for its evidence and rules.
Label text, as published

Wheat (80%), Wheat bran (20%), Sugar, Malted barley extract, Salt, Niacin, Iron, Pantothenic acid (B5), Thiamin (B1), Riboflavin (B2), Vitamin B6, Folic acid, Vitamin B12.

Allergens and diets

Contains: Wheat, Gluten

  • Vegan
  • Vegetarian
  • Not gluten-free
  • Palm-oil-free

Always check the package: recipes change.

Packaging

Recycled cardboard, Hdpe 2 high density polyethylene

Context only: no points in v1.

Sources

  1. Guideline: sugars intake for adults and children

    World Health Organization · Mar 4, 2015 · Agency assessment

    “In both adults and children, WHO recommends reducing the intake of free sugars to less than 10% of total energy intake”

    who.int

  2. Dietary Guidelines for Americans, 2025–2030

    U.S. Department of Health and Human Services and U.S. Department of Agriculture · January 2026 · Regulator

    “Limit foods and beverages that include artificial flavors, petroleum-based dyes, artificial preservatives, and low-calorie non-nutritive sweeteners.”

    cdn.realfood.gov

  3. Added and free sugars should be as low as possible

    European Food Safety Authority · Feb 28, 2022 · Agency assessment

    “Sugar consumption is a known cause of dental caries.”

    efsa.europa.eu

  4. Ultra-processed foods: what they are and how to identify them

    Public Health Nutrition · April 2019 · Peer-reviewed

    doi.org