Muesli
Simply Nature Coconut Chia Granola Cereal
12.3 oz, 350 g
Score
- Ultra-processed
- High in saturated fat
- Contains added sugars
- Contains seed oils
- Certified organic
- No additives
- Contains whole grains
Why it scores 17
Simply Nature Coconut Chia Granola Cereal scores 17 out of 100 (Bad) under GoodSwap’s published rules. What moved the score most:
- minus 20 points Sugar: An added sugar. Strong
- minus 20 points Corn syrup: An added sugar. Strong
- minus 18 points Ultra-processed (NOVA 4): Classified NOVA 4: made with industrial ingredients and additives. Strong
Every line of the math is on The Receipt below, with its evidence tier and sources.
Better granola and muesli
-
Vanilla Chia Granola One Degree Organic Foods · 11 oz Not ultra-processed · Less saturated fat Score 64 out of 100 , 47 points higher -
Coconut Cashew Granola Cascadian Farm · 11 oz No added sugars · No sugar Score 63 out of 100 , 46 points higher -
Grain-Free Coconut Cashew Nut Granola Purely Elizabeth · 8 oz Not ultra-processed · No seed oils Score 55 out of 100 , 38 points higher -
Pumpkin Seed & Flax Granola Cereal Simply Nature · 11.5 oz (325 g) Not ultra-processed · Less saturated fat Score 52 out of 100 , 35 points higher -
Granola Almond Butter Michele's · 12 oz Not ultra-processed · No sugar Score 58 out of 100 , 41 points higher
The same kind of product, at least 10 points higher, sold in the US. Never paid placements.
The Receipt
Coconut Chia Granola Cereal
Ingredients
- Sugar minus 20 points
- Corn syrup minus 20 points
- Vegetable oil (unspecified) minus 2.5 points
- Canola oil minus 1.5 points
- Natural flavors minus 1.5 points
Processing
- Ultra-processed (NOVA 4) minus 18 points
- 2 kinds of ultra-processing markers minus 1.5 points
Nutrition per 100 g
- Sugars 20 g / 100 g minus 11 points
- Saturated fat 10.9 g / 100 g minus 9 points
- Energy 418 kcal / 100 g minus 2 points
- Fiber 7.3 g / 100 g plus 4 points
100 − 83 = 17
Can’t score above 79. Contains sugar, an ingredient of high concern. [1][2][3]
Can’t score above 79. High in saturated fat (above the front-of-pack "high" level). [11]
Nutrition per 100 g
| Energy | 418 kcal |
|---|---|
| Fat | 16.4 g |
| Saturated fat | 10.9 g |
| Carbohydrates | 63.6 g |
| Sugars | 20 g |
| Added sugars | 18.2 g |
| Fiber | 7.3 g |
| Protein | 9.1 g |
| Salt | 0.2 g |
Serving: 1 serving (55 g)
Ingredients
- organic oats
- organic cane sugar (high concern)
- organic vegetable oil (organic coconut oil, organic sunflower oil or organic canola oil)
- organic brown rice crisps
- organic rice flour
- organic tapioca syrup (high concern)
- organic brown rice syrup (high concern)
- organic coconut flakes
- organic chia seeds
- natural flavor
- salt
Label text, as published
organic oats, organic cane sugar, organic vegetable oil (organic coconut oil, organic sunflower oil or organic canola oil), organic brown rice crisps, organic rice flour, organic tapioca syrup, organic brown rice syrup, organic coconut flakes, organic chia seeds, natural flavor, salt
Allergens and diets
Contains: Tree nuts, Gluten
May contain: Soy
- Not gluten-free
- Palm-oil-free
Always check the package: recipes change.
Sources
-
Guideline: sugars intake for adults and children
“In both adults and children, WHO recommends reducing the intake of free sugars to less than 10% of total energy intake”
who.int
-
Dietary Guidelines for Americans, 2025–2030
“Limit foods and beverages that include artificial flavors, petroleum-based dyes, artificial preservatives, and low-calorie non-nutritive sweeteners.”
cdn.realfood.gov
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Added and free sugars should be as low as possible
“Sugar consumption is a known cause of dental caries.”
efsa.europa.eu
-
“replacement of saturated fat in the diet with linoleic acid effectively lowers serum cholesterol but does not support the hypothesis that this translates to a lower risk of death from coronary heart disease or all causes.”
doi.org
-
“These data provide support for current recommendations to replace saturated fat with polyunsaturated fat for primary prevention of CHD.”
doi.org
-
21 CFR 101.22 Foods; labeling of spices, flavorings, colorings and chemical preservatives
“whose significant function in food is flavoring rather than nutritional.”
ecfr.gov
-
Saturated fatty acid and trans-fatty acid intake for adults and children: WHO guideline
“WHO recommends that adults and children reduce saturated fatty acid intake to 10% of total energy intake (strong recommendation).”
who.int
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“Table 3: Criteria for drinks (per 100ml)”
assets.publishing.service.gov.uk
-
“Greater exposure to ultra-processed food was associated with a higher risk of adverse health outcomes, especially cardiometabolic, common mental disorder, and mortality outcomes.”
doi.org