Muesli
Purely Elizabeth Maple Almond Butter Ancient Grain Granola
10 oz
Score
- Ultra-processed
- High in saturated fat
- Contains added sugars
- No additives
- Seed-oil free
- Contains whole grains
Why it scores 21
Purely Elizabeth Maple Almond Butter Ancient Grain Granola scores 21 out of 100 (Poor) under GoodSwap’s published rules. What moved the score most:
- minus 20 points Coconut sugar: An added sugar. Strong
- minus 20 points Maple syrup: An added sugar. Strong
- minus 18 points Ultra-processed (NOVA 4): Classified NOVA 4: made with industrial ingredients and additives. Strong
Every line of the math is on The Receipt below, with its evidence tier and sources.
Better granola and muesli
-
MAPLE BUTTER Protein Granola Lovebird Not ultra-processed · No coconut sugar Score 60 out of 100 , 39 points higher -
Ancient Grain Granola Grandy Organics · 9 oz Not ultra-processed · Less saturated fat Score 73 out of 100 , 52 points higher -
Granola Almond Butter Michele's · 12 oz Not ultra-processed · No coconut sugar Score 58 out of 100 , 37 points higher -
ANCIENT GRAINS organic plant based granola Back Roads Not ultra-processed · No added sugars Score 79 out of 100 , 58 points higher -
Vanilla Almond Butter Nut Granola Purely Elizabeth · 227 g Not ultra-processed · No maple syrup Score 58 out of 100 , 37 points higher
The same kind of product, at least 10 points higher, sold in the US. Never paid placements.
The Receipt
Maple Almond Butter Ancient Grain Granola
Ingredients
- Coconut sugar minus 20 points
- Maple syrup minus 20 points
- Natural flavors minus 2.5 points
Processing
- Ultra-processed (NOVA 4) minus 18 points
Nutrition per 100 g
- Sugars 20 g / 100 g minus 11 points
- Saturated fat 8.3 g / 100 g minus 7 points
- Salt 1 g / 100 g minus 3 points
- Energy 433 kcal / 100 g minus 2 points
- Fiber 10 g / 100 g plus 4 points
100 − 79.5 = 20.5 → 21
Can’t score above 79. Contains coconut sugar, an ingredient of high concern. [1][2][3]
Can’t score above 79. High in saturated fat (above the front-of-pack "high" level). [8]
Nutrition per 100 g
| Energy | 433 kcal |
|---|---|
| Fat | 16.7 g |
| Saturated fat | 8.3 g |
| Trans fat | 0 g |
| Carbohydrates | 63.3 g |
| Sugars | 20 g |
| Added sugars | 16.7 g |
| Fiber | 10 g |
| Protein | 10 g |
| Salt | 1 g |
Serving: 30 g
Ingredients
- ORGANIC GLUTEN-FREE OATS
- ORGANIC COCONUT SUGAR (high concern)
- ORGANIC RAW VIRGIN COCONUT OIL
- ALMOND BUTTER
- MAPLE SYRUP (high concern)
- SUNFLOWER SEEDS
- ALMONDS
- ORGANIC AMARANTH PUFFS
- ORGANIC QUINOA FLAKES
- ORGANIC CHIA SEEDS
- CINNAMON
- SEA SALT
- NATURAL FLAVOR
Label text, as published
ORGANIC GLUTEN-FREE OATS, ORGANIC COCONUT SUGAR, ORGANIC RAW VIRGIN COCONUT OIL, ALMOND BUTTER, MAPLE SYRUP, SUNFLOWER SEEDS, ALMONDS, ORGANIC AMARANTH PUFFS, ORGANIC QUINOA FLAKES, ORGANIC CHIA SEEDS, CINNAMON, SEA SALT, NATURAL FLAVOR.
Allergens and diets
Contains: Tree nuts, Gluten
- Not gluten-free
- Palm-oil-free
Always check the package: recipes change.
Sources
-
Guideline: sugars intake for adults and children
“In both adults and children, WHO recommends reducing the intake of free sugars to less than 10% of total energy intake”
who.int
-
Dietary Guidelines for Americans, 2025–2030
“Limit foods and beverages that include artificial flavors, petroleum-based dyes, artificial preservatives, and low-calorie non-nutritive sweeteners.”
cdn.realfood.gov
-
Added and free sugars should be as low as possible
“Sugar consumption is a known cause of dental caries.”
efsa.europa.eu
-
21 CFR 101.22 Foods; labeling of spices, flavorings, colorings and chemical preservatives
“whose significant function in food is flavoring rather than nutritional.”
ecfr.gov
-
Saturated fatty acid and trans-fatty acid intake for adults and children: WHO guideline
“WHO recommends that adults and children reduce saturated fatty acid intake to 10% of total energy intake (strong recommendation).”
who.int
-
“For adults, WHO recommends less than 2000 mg/day of sodium (equivalent to less than 5 g/day salt), or just under a teaspoon.”
who.int
-
“Table 3: Criteria for drinks (per 100ml)”
assets.publishing.service.gov.uk
-
“Greater exposure to ultra-processed food was associated with a higher risk of adverse health outcomes, especially cardiometabolic, common mental disorder, and mortality outcomes.”
doi.org