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Happy Baby Superfood Puffs, Baby Food, Banana & Pumpkin
Photo: Open Food Facts contributors (CC BY-SA)

Snacks and desserts for babies

Happy Baby Superfood Puffs, Baby Food, Banana & Pumpkin

Okay out of 100 Medium confidence
  • Ultra-processed
  • Contains added sugars
  • Certified organic
  • Contains whole grains
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Why it scores 55

Happy Baby Superfood Puffs, Baby Food, Banana & Pumpkin scores 55 out of 100 (Okay) under GoodSwap’s published rules. What moved the score most:

  1. Fruit juice concentrate (sweetener): An added sugar. Strong
  2. Ultra-processed (NOVA 4): Classified NOVA 4: made with industrial ingredients and additives. Strong
  3. Sugars 14.3 g / 100 g: High in sugar. Strong

Every line of the math is on The Receipt below, with its evidence tier and sources.

Better baby and toddler snacks

The same kind of product, at least 10 points higher, sold in the US. Never paid placements.

The Receipt

Superfood Puffs, Baby Food, Banana & Pumpkin

START100

Ingredients

  • Fruit juice concentrate (sweetener)
    Strong An added sugar. [1][2][3]
  • Calcium phosphate
    Strong EFSA (2019) set a group ADI for phosphates of 40 mg/kg body weight (as phosphorus) and noted that infants, toddlers and children may exceed it. [4]
subtotal−22.5

Processing

  • Ultra-processed (NOVA 4)
    Strong Classified NOVA 4: made with industrial ingredients and additives. [5]
subtotal−18

Nutrition per 100 g

  • Sugars 14.3 g / 100 g
    Strong High in sugar. [1]
  • Energy 357 kcal / 100 g
    Info Energy-dense for its weight. [2]
subtotal−10

Bonuses

  • Certified organic
    Info Carries a certified-organic label. [6][7]
subtotal+5
TOTAL 55Okay

100 − 45.5 = 54.5 → 55

Can’t score above 79. Contains fruit juice concentrate (sweetener), an ingredient of high concern. [1][2][3]

GTIN 00852697001194 · 2023-05-23

score v1.3.0 · kb 2026.10.11

Medium confidence

Same product, same score. Every time.

Nutrition per 100 g

Energy357 kcal
Fat0 g
Trans fat0 g
Carbohydrates85.7 g
Sugars14.3 g
Fiber0 g
Protein0 g
Salt0 g

Serving: 7 g (0.5 cup)

Ingredients

High Moderate Not recognized Tap an ingredient for its evidence and rules.
Label text, as published

organic brown rice flour, organic white rice flour, organic apple juice concentrate, organic pumpkin powder, organic banana powder, mixed tocopherols, vitamins and minerals: dicalcium phosphate, choline bitartrate (choline), potassium chloride, calcium carbonate, sodium ascorbate (vitamin c), tricalcium phosphate, ferric pyrophosphate (iron), dl-alpha-tocopherol acetate (vitamin e), vitamin a acetate, cholecalciferol (vitamin d3), calcium d-pantothenate [pantothenic acid (vitamin b5)], zinc oxide, niacinamide (vitamin b3), thiamine mononitrate (vitamin b1), riboflavin (vitamin b2), pyridoxine hydrochloride (vitamin b6), cyanocobalamin (vitamin b12),

Allergens and diets

  • Palm-oil-free

Always check the package: recipes change.

Healthiest snacks and desserts for babies in the US

More from Happy Baby

Sources

  1. Guideline: sugars intake for adults and children

    World Health Organization · Mar 4, 2015 · Agency assessment

    “In both adults and children, WHO recommends reducing the intake of free sugars to less than 10% of total energy intake”

    who.int

  2. Dietary Guidelines for Americans, 2025–2030

    U.S. Department of Health and Human Services and U.S. Department of Agriculture · January 2026 · Regulator

    “Limit foods and beverages that include artificial flavors, petroleum-based dyes, artificial preservatives, and low-calorie non-nutritive sweeteners.”

    cdn.realfood.gov

  3. Added and free sugars should be as low as possible

    European Food Safety Authority · Feb 28, 2022 · Agency assessment

    “Sugar consumption is a known cause of dental caries.”

    efsa.europa.eu

  4. EFSA issues new advice on phosphates

    European Food Safety Authority · Jun 12, 2019 · Agency assessment

    “We estimated that dietary exposure to phosphates may exceed the new ADI for infants, toddlers and children with average consumption of phosphates in their diet.”

    efsa.europa.eu

  5. Ultra-processed foods: what they are and how to identify them

    Public Health Nutrition · April 2019 · Peer-reviewed

    doi.org

  6. Regulation (EU) 2018/848 of 30 May 2018 on organic production and labelling of organic products

    European Union (Official Journal) · May 30, 2018 · Law

    eur-lex.europa.eu

  7. 7 CFR 205.102 Use of the term "organic" (National Organic Program)

    Electronic Code of Federal Regulations (eCFR), U.S. Office of the Federal Register · Feb 17, 2010 · Law

    “Any agricultural product that is sold, labeled, or represented as “100 percent organic,” “organic,” or “made with organic (specified ingredients or food group(s))” must be: (a) Produced in accordance with the requirements specified in § 205.101 or §§ 205.202 through 205.207”

    ecfr.gov

  8. Ultra-processed food exposure and adverse health outcomes: umbrella review of epidemiological meta-analyses

    BMJ · Feb 28, 2024 · Peer-reviewed

    “Greater exposure to ultra-processed food was associated with a higher risk of adverse health outcomes, especially cardiometabolic, common mental disorder, and mortality outcomes.”

    doi.org

  9. Ultra-Processed Diets Cause Excess Calorie Intake and Weight Gain: An Inpatient Randomized Controlled Trial of Ad Libitum Food Intake

    Cell Metabolism · July 2019 · Peer-reviewed

    doi.org