Potato chips
The Good Crisp Company Sea Salt & Vinegar Potato Chips
Score
- Ultra-processed
- High in salt
- Contains added sugars
- Contains seed oils
Why it scores 41
The Good Crisp Company Sea Salt & Vinegar Potato Chips scores 41 out of 100 (Okay) under GoodSwap’s published rules. What moved the score most:
- minus 20 points Sugar: An added sugar. Strong
- minus 18 points Ultra-processed (NOVA 4): Classified NOVA 4: made with industrial ingredients and additives. Strong
- minus 9 points Salt 3 g / 100 g: Very high in salt. Strong
Every line of the math is on The Receipt below, with its evidence tier and sources.
Better potato chips
-
Serrano Sea Salt Vinegar Potato Chips Late July · 5.5 oz Not ultra-processed · No added sugars Score 79 out of 100 , 38 points higher -
Potato Chips Sea Salt & Vinegar Kettle Brand · 28 oz Not ultra-processed · No added sugars Score 79 out of 100 , 38 points higher -
Hint of Serrano sea salt & Vinegar potato chips Siete · 1.5 oz Not ultra-processed · No added sugars Score 79 out of 100 , 38 points higher -
Original Sea Salt Kettle Cooked Potato Chips Cape Cod · 8 oz Not ultra-processed · Less salt Score 79 out of 100 , 38 points higher -
Sea Salt Potato Chips Siete · 156 g Not ultra-processed · Less salt Score 79 out of 100 , 38 points higher
The same kind of product, at least 10 points higher, sold in the US. Never paid placements.
The Receipt
Sea Salt & Vinegar Potato Chips
Ingredients
- Sugar minus 20 points
- Sunflower oil minus 2.5 points
- Maltodextrin minus 2.5 points
- Natural flavors minus 1.5 points
Processing
- Ultra-processed (NOVA 4) minus 18 points
- 2 kinds of ultra-processing markers minus 1.5 points
Nutrition per 100 g
- Saturated fat 3.6 g / 100 g minus 3 points
- Salt 3 g / 100 g minus 9 points
- Energy 500 kcal / 100 g minus 3 points
- Fiber 3.6 g / 100 g plus 2 points
100 − 59 = 41
Can’t score above 79. Contains sugar, an ingredient of high concern. [1][2][3]
Can’t score above 79. High in fat and salt (above the front-of-pack "high" level). [12]
Nutrition per 100 g
| Energy | 500 kcal |
|---|---|
| Fat | 28.6 g |
| Saturated fat | 3.6 g |
| Carbohydrates | 57.1 g |
| Added sugars | 0 g |
| Fiber | 3.6 g |
| Protein | 7.1 g |
| Salt | 3 g |
Serving: 1 serving (28 g)
Ingredients
- Potatoes
- Sunflower Oil
- Sea Salt & Vinegar Seasoning
- Vinegar Powder (Maltodextrin, Vinegar)
- Sea Salt
- Sugar (high concern)
- Citric Acid
- Lactic Acid
- Tartaric Acid
- Natural Flavors)
Label text, as published
Potatoes, Sunflower Oil,, Sea Salt & Vinegar Seasoning, Vinegar Powder (Maltodextrin, Vinegar),, Sea Salt, Sugar, Citric Acid, Lactic Acid,, Tartaric Acid, Natural Flavors).
Allergens and diets
- Palm-oil-free
Always check the package: recipes change.
Sources
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Guideline: sugars intake for adults and children
“In both adults and children, WHO recommends reducing the intake of free sugars to less than 10% of total energy intake”
who.int
-
Dietary Guidelines for Americans, 2025–2030
“Limit foods and beverages that include artificial flavors, petroleum-based dyes, artificial preservatives, and low-calorie non-nutritive sweeteners.”
cdn.realfood.gov
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Added and free sugars should be as low as possible
“Sugar consumption is a known cause of dental caries.”
efsa.europa.eu
-
“replacement of saturated fat in the diet with linoleic acid effectively lowers serum cholesterol but does not support the hypothesis that this translates to a lower risk of death from coronary heart disease or all causes.”
doi.org
-
“These data provide support for current recommendations to replace saturated fat with polyunsaturated fat for primary prevention of CHD.”
doi.org
-
21 CFR 101.22 Foods; labeling of spices, flavorings, colorings and chemical preservatives
“whose significant function in food is flavoring rather than nutritional.”
ecfr.gov
-
Saturated fatty acid and trans-fatty acid intake for adults and children: WHO guideline
“WHO recommends that adults and children reduce saturated fatty acid intake to 10% of total energy intake (strong recommendation).”
who.int
-
“For adults, WHO recommends less than 2000 mg/day of sodium (equivalent to less than 5 g/day salt), or just under a teaspoon.”
who.int
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“Table 3: Criteria for drinks (per 100ml)”
assets.publishing.service.gov.uk
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“Greater exposure to ultra-processed food was associated with a higher risk of adverse health outcomes, especially cardiometabolic, common mental disorder, and mortality outcomes.”
doi.org