Protein powders
Ascent 100% Whey Native Whey Protein Blend
32 oz
Score
- Ultra-processed
- Contains non-nutritive sweeteners
Why it scores 68
Ascent 100% Whey Native Whey Protein Blend scores 68 out of 100 (Good) under GoodSwap’s published rules. What moved the score most:
- minus 18 points Ultra-processed (NOVA 4): Classified NOVA 4: made with industrial ingredients and additives. Strong
- minus 4.5 points 4 kinds of ultra-processing markers: Industrial additive classes found: emulsifier, flavoring, industrial protein and non-nutritive sweetener. Emerging
- plus 4 points Protein 75.8 g / 100 g: A good source of protein. Info
Every line of the math is on The Receipt below, with its evidence tier and sources.
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The same kind of product, at least 10 points higher, sold in the US. Never paid placements.
The Receipt
100% Whey Native Whey Protein Blend
Ingredients
- Whey protein concentrate / isolate minus 2.5 points
- Natural flavors minus 2.5 points
- Sunflower lecithin minus 2.5 points
- Monk fruit extract minus 1.5 points
- Stevia (steviol glycosides) minus 1.5 points
Processing
- Ultra-processed (NOVA 4) minus 18 points
- 4 kinds of ultra-processing markers minus 4.5 points
Nutrition per 100 g
- Salt 0.8 g / 100 g minus 3 points
- Energy 364 kcal / 100 g minus 2 points
- Fiber 3 g / 100 g plus 2 points
- Protein 75.8 g / 100 g plus 4 points
100 − 32 = 68
Nutrition per 100 g
| Energy | 364 kcal |
|---|---|
| Fat | 3 g |
| Saturated fat | 0 g |
| Trans fat | 0 g |
| Carbohydrates | 9.1 g |
| Sugars | 3 g |
| Added sugars | 0 g |
| Fiber | 3 g |
| Protein | 75.8 g |
| Salt | 0.8 g |
Serving: 1 rounded scoop (33 g)
Ingredients
- WHEY PROTEIN ISOLATE BLEND (NATIVE WHEY PROTEIN ISOLATE, WHEY PROTEIN ISOLATE)
- WHEY PROTEIN CONCENTRATE
- COCOA (PROCESSED WITH ALKALI)
- NATURAL FLAVORS
- SUNFLOWER LECITHIN
- SEA SALT
- MONK FRUIT EXTRACT
- STEVIA LEAF EXTRACT
Label text, as published
WHEY PROTEIN ISOLATE BLEND (NATIVE WHEY PROTEIN ISOLATE, WHEY PROTEIN ISOLATE), WHEY PROTEIN CONCENTRATE, COCOA (PROCESSED WITH ALKALI), NATURAL FLAVORS, SUNFLOWER LECITHIN, SEA SALT, MONK FRUIT EXTRACT, STEVIA LEAF EXTRACT.
Allergens and diets
Contains: Milk, Soy
- Not vegan
- Palm-oil-free
Always check the package: recipes change.
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More from Ascent
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100% Whey Native Whey Protein Blend Ascent Score 97 out of 100 Excellent -
100% Whey Native Whey Protein Blend Ascent · 68 oz Score 97 out of 100 Excellent -
100% Whey Native Whey Protein Blend Ascent · 32 oz Score 72 out of 100 Good -
100% Whey Native Whey Protein Blend Ascent · 16 oz Score 96 out of 100 Excellent
Sources
-
21 CFR 101.22 Foods; labeling of spices, flavorings, colorings and chemical preservatives
“whose significant function in food is flavoring rather than nutritional.”
ecfr.gov
-
WHO advises not to use non-sugar sweeteners for weight control in newly released guideline
“The recommendation is based on the findings of a systematic review of the available evidence which suggests that use of NSS does not confer any long-term benefit in reducing body fat in adults or children.”
who.int
-
Dietary Guidelines for Americans, 2025–2030
“Limit foods and beverages that include artificial flavors, petroleum-based dyes, artificial preservatives, and low-calorie non-nutritive sweeteners.”
cdn.realfood.gov
-
“For adults, WHO recommends less than 2000 mg/day of sodium (equivalent to less than 5 g/day salt), or just under a teaspoon.”
who.int
-
“Greater exposure to ultra-processed food was associated with a higher risk of adverse health outcomes, especially cardiometabolic, common mental disorder, and mortality outcomes.”
doi.org