Protein powders
Ascent 100% Whey Native Whey Protein Blend
Score
- Contains non-nutritive sweeteners
Why it scores 97
Ascent 100% Whey Native Whey Protein Blend scores 97 out of 100 (Excellent) under GoodSwap’s published rules. What moved the score most:
- minus 1 points Whey protein concentrate / isolate: An ingredient typical of ultra-processed foods (NOVA group 4). Info
- minus 1 points Natural flavors: "Natural flavor" is a legal category (21 CFR 101.22(a)(3)): flavor substances from spices, fruits, vegetables, meat, dairy or fermentation. Info
- minus 1 points Lecithin: An additive class typical of ultra-processed foods (NOVA group 4). Info
Every line of the math is on The Receipt below, with its evidence tier and sources.
The Receipt
100% Whey Native Whey Protein Blend
Ingredients
- Whey protein concentrate / isolate minus 1 points
- Natural flavors minus 1 points
- Lecithin minus 1 points
- Stevia (steviol glycosides) minus 0.5 points
100 − 3.5 = 96.5 → 97
Nutrition per 100 g
| Energy | 364 kcal |
|---|---|
| Fat | 3 g |
| Saturated fat | 1.5 g |
| Trans fat | 0 g |
| Carbohydrates | 12.1 g |
| Sugars | 3 g |
| Added sugars | 0 g |
| Fiber | 3 g |
| Protein | 75.8 g |
| Salt | 0.9 g |
Serving: 1 rounded scoop (33 g)
Ingredients
- WHEY PROTEIN ISOLATE BLEND (NATIVE WHEY PROTEIN ISOLATE, WHEY PROTEIN ISOLATE)
- WHEY PROTEIN CONCENTRATE
- COCOA (PROCESSED WITH ALKALI)
- NATURAL FLAVORS
- LECITHIN
- SEA SALT
- STEVIA LEAF EXTRACT
Label text, as published
WHEY PROTEIN ISOLATE BLEND (NATIVE WHEY PROTEIN ISOLATE, WHEY PROTEIN ISOLATE), WHEY PROTEIN CONCENTRATE, COCOA (PROCESSED WITH ALKALI), NATURAL FLAVORS, LECITHIN, SEA SALT, STEVIA LEAF EXTRACT
Allergens and diets
Contains: Milk
- Not vegan
- Palm-oil-free
Always check the package: recipes change.
Sources
-
21 CFR 101.22 Foods; labeling of spices, flavorings, colorings and chemical preservatives
“whose significant function in food is flavoring rather than nutritional.”
ecfr.gov
-
WHO advises not to use non-sugar sweeteners for weight control in newly released guideline
“The recommendation is based on the findings of a systematic review of the available evidence which suggests that use of NSS does not confer any long-term benefit in reducing body fat in adults or children.”
who.int
-
Dietary Guidelines for Americans, 2025–2030
“Limit foods and beverages that include artificial flavors, petroleum-based dyes, artificial preservatives, and low-calorie non-nutritive sweeteners.”
cdn.realfood.gov