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Purely Elizabeth Vanilla Chocolate Chip Ancient Grain Granola
Photo: Open Food Facts contributors (CC BY-SA)

Muesli

Purely Elizabeth Vanilla Chocolate Chip Ancient Grain Granola

10 oz/283 g

Poor out of 100 Medium confidence
  • High in sugar
  • High in saturated fat
  • Contains added sugars
  • No additives
  • Seed-oil free
  • Contains whole grains
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Why it scores 24

Purely Elizabeth Vanilla Chocolate Chip Ancient Grain Granola scores 24 out of 100 (Poor) under GoodSwap’s published rules. What moved the score most:

  1. Coconut sugar: An added sugar. Strong
  2. Sugar: An added sugar. Strong
  3. Sugars 23.3 g / 100 g: Very high in sugar. Strong

Every line of the math is on The Receipt below, with its evidence tier and sources.

Better granola and muesli

The same kind of product, at least 10 points higher, sold in the US. Never paid placements.

The Receipt

Vanilla Chocolate Chip Ancient Grain Granola

START100

Ingredients

  • Coconut sugar
    Strong An added sugar. [1][2][3]
  • Sugar
    Strong An added sugar. [1][2][3]
  • Chocolate (sweetened, ingredient)
    Strong Contains added sugar. [1]
subtotal−47.5

Processing

  • Processed (NOVA 3)
    Emerging Classified NOVA 3: processed with added salt, sugar or oil. [4]
subtotal−8

Nutrition per 100 g

  • Sugars 23.3 g / 100 g
    Strong Very high in sugar. [1]
  • Saturated fat 13.3 g / 100 g
    Strong Very high in saturated fat. [5]
  • Salt 1 g / 100 g
    Strong High in salt. [6]
  • Energy 433 kcal / 100 g
    Info Energy-dense for its weight. [2]
  • Fiber 6.7 g / 100 g
    Strong A good source of fiber. [2]
subtotal−21
TOTAL 24Poor

100 − 76.5 = 23.5 → 24

Can’t score above 79. Contains coconut sugar, an ingredient of high concern. [1][2][3]

Can’t score above 79. High in fat, saturated fat and sugars (above the front-of-pack "high" level). [7]

GTIN 00810589031247 · 2026-09-12

score v1.3.0 · kb 2026.10.11

Medium confidence

Same product, same score. Every time.

Nutrition per 100 g

Energy433 kcal
Fat20 g
Saturated fat13.3 g
Trans fat0 g
Carbohydrates63.3 g
Sugars23.3 g
Added sugars20 g
Fiber6.7 g
Protein10 g
Salt1 g

Serving: 0.33 cup (30 g)

Ingredients

High Moderate Not recognized Tap an ingredient for its evidence and rules.
Label text, as published

organic certified gluten-free oats, organic coconut sugar, organic coconut oil, organic fair trade dark chocolate chunks (organic cane sugar, organic chocolate liquor, organic cocoa butter, organic vanilla extract), organic sunflower seeds, organic quinoa flakes, organic puffed amaranth, organic chia seeds, sea salt, vanilla extract,

Allergens and diets

Contains: Gluten

  • Vegan
  • Vegetarian
  • Not gluten-free
  • Palm-oil-free

Always check the package: recipes change.

Healthiest mueslis in the US

More from Purely Elizabeth

Sources

  1. Guideline: sugars intake for adults and children

    World Health Organization · Mar 4, 2015 · Agency assessment

    “In both adults and children, WHO recommends reducing the intake of free sugars to less than 10% of total energy intake”

    who.int

  2. Dietary Guidelines for Americans, 2025–2030

    U.S. Department of Health and Human Services and U.S. Department of Agriculture · January 2026 · Regulator

    “Limit foods and beverages that include artificial flavors, petroleum-based dyes, artificial preservatives, and low-calorie non-nutritive sweeteners.”

    cdn.realfood.gov

  3. Added and free sugars should be as low as possible

    European Food Safety Authority · Feb 28, 2022 · Agency assessment

    “Sugar consumption is a known cause of dental caries.”

    efsa.europa.eu

  4. Ultra-processed foods: what they are and how to identify them

    Public Health Nutrition · April 2019 · Peer-reviewed

    doi.org

  5. Saturated fatty acid and trans-fatty acid intake for adults and children: WHO guideline

    World Health Organization · Jul 17, 2023 · Agency assessment

    “WHO recommends that adults and children reduce saturated fatty acid intake to 10% of total energy intake (strong recommendation).”

    who.int

  6. Sodium reduction (fact sheet)

    World Health Organization · May 11, 2026 · Agency assessment

    “For adults, WHO recommends less than 2000 mg/day of sodium (equivalent to less than 5 g/day salt), or just under a teaspoon.”

    who.int

  7. Guide to creating a front of pack (FoP) nutrition label for pre-packed products sold through retail outlets

    Department of Health and Social Care / Food Standards Agency (GOV.UK) · Nov 8, 2016 · Regulator

    “Table 3: Criteria for drinks (per 100ml)”

    assets.publishing.service.gov.uk