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Purely Elizabeth Vanilla Pecan Collagen Protein Oats
Photo: Open Food Facts contributors (CC BY-SA)

Oat

Purely Elizabeth Vanilla Pecan Collagen Protein Oats

8 oz

Good out of 100 Medium confidence
  • Contains added sugars
  • No additives
  • Contains whole grains
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Why it scores 71

Purely Elizabeth Vanilla Pecan Collagen Protein Oats scores 71 out of 100 (Good) under GoodSwap’s published rules. What moved the score most:

  1. Coconut sugar: An added sugar. Strong
  2. Processed (NOVA 3): Classified NOVA 3: processed with added salt, sugar or oil. Emerging
  3. Sugars 10 g / 100 g: High in sugar. Strong

Every line of the math is on The Receipt below, with its evidence tier and sources.

Better oatmeal and hot cereal

The same kind of product, at least 10 points higher, sold in the US. Never paid placements.

The Receipt

Vanilla Pecan Collagen Protein Oats

START100

Ingredients

  • Coconut sugar
    Strong An added sugar. [1][2][3]
  • Collagen
    Info An ingredient typical of ultra-processed foods (NOVA group 4). [4]
subtotal−22.5

Processing

  • Processed (NOVA 3)
    Emerging Classified NOVA 3: processed with added salt, sugar or oil. [4]
subtotal−8

Nutrition per 100 g

  • Sugars 10 g / 100 g
    Strong High in sugar. [1]
  • Salt 0.8 g / 100 g
    Strong High in salt. [5]
  • Fiber 10 g / 100 g
    Strong A good source of fiber. [2]
  • Protein 15 g / 100 g
    Info A good source of protein. [2]
subtotal−2

Bonuses

  • No additives
    Info No food additives in the ingredient list. [4]
subtotal+3
TOTAL 71Good

100 − 29.5 = 70.5 → 71

Can’t score above 79. Contains coconut sugar, an ingredient of high concern. [1][2][3]

GTIN 00810589031087 · 2026-08-15

score v1.3.0 · kb 2026.10.11

Medium confidence

Same product, same score. Every time.

Nutrition per 100 g

Energy400 kcal
Fat10 g
Saturated fat1.3 g
Trans fat0 g
Carbohydrates62.5 g
Sugars10 g
Added sugars7.5 g
Fiber10 g
Protein15 g
Salt0.8 g

Serving: 1 serving (40 g)

Ingredients

High Moderate Not recognized Tap an ingredient for its evidence and rules.
Label text, as published

Organic Gluten-Free Oats, Organic Pecans, Grass-Fed Collagen, Organic Coconut Sugar, Vanilla Powder, Organic Quinoa Flakes, Organic Chia Seeds, Organic Amaranth Puffs, Organic Cinnamon, Salt

Allergens and diets

Contains: Tree nuts, Gluten

  • Not vegan
  • Not vegetarian
  • Not gluten-free
  • Palm-oil-free

Always check the package: recipes change.

Healthiest oat in the US

More from Purely Elizabeth

Sources

  1. Guideline: sugars intake for adults and children

    World Health Organization · Mar 4, 2015 · Agency assessment

    “In both adults and children, WHO recommends reducing the intake of free sugars to less than 10% of total energy intake”

    who.int

  2. Dietary Guidelines for Americans, 2025–2030

    U.S. Department of Health and Human Services and U.S. Department of Agriculture · January 2026 · Regulator

    “Limit foods and beverages that include artificial flavors, petroleum-based dyes, artificial preservatives, and low-calorie non-nutritive sweeteners.”

    cdn.realfood.gov

  3. Added and free sugars should be as low as possible

    European Food Safety Authority · Feb 28, 2022 · Agency assessment

    “Sugar consumption is a known cause of dental caries.”

    efsa.europa.eu

  4. Ultra-processed foods: what they are and how to identify them

    Public Health Nutrition · April 2019 · Peer-reviewed

    doi.org

  5. Sodium reduction (fact sheet)

    World Health Organization · May 11, 2026 · Agency assessment

    “For adults, WHO recommends less than 2000 mg/day of sodium (equivalent to less than 5 g/day salt), or just under a teaspoon.”

    who.int