Simple Mills Pizza Baked Snack Crackers
Photo: Open Food Facts contributors (CC BY-SA)

Crackers (Appetizers)

Simple Mills Pizza Baked Snack Crackers

4 oz (113 g)

Score

Good 70 out of 100 High confidence
  • Ultra-processed
  • High in salt
  • Contains seed oils
  • No synthetic dyes

Why it scores 70

Simple Mills Pizza Baked Snack Crackers scores 70 out of 100 (Good) under GoodSwap’s published rules. What moved the score most:

  1. minus 18 points Ultra-processed (NOVA 4): Classified NOVA 4: made with industrial ingredients and additives. Strong
  2. minus 7 points Salt 2.2 g / 100 g: Very high in salt. Strong
  3. plus 4 points Fiber 6.7 g / 100 g: A good source of fiber. Strong

Every line of the math is on The Receipt below, with its evidence tier and sources.

The Receipt

Pizza Baked Snack Crackers

START100

Ingredients

  • Sunflower oil minus 2.5 points
    Emerging High in omega-6 linoleic acid. [1][2][3][4]
  • Natural flavors minus 2.5 points
    Info "Natural flavor" is a legal category (21 CFR 101.22(a)(3)): flavor substances from spices, fruits, vegetables, meat, dairy or fermentation. [5][6]
subtotal−5

Processing

  • Ultra-processed (NOVA 4) minus 18 points
    Strong Classified NOVA 4: made with industrial ingredients and additives. [6]
  • 2 kinds of ultra-processing markers minus 1.5 points
    Emerging Industrial additive classes found: color (added) and flavoring. [6]
subtotal−19.5

Nutrition per 100 g

  • Saturated fat 1.7 g / 100 g minus 1 points
    Strong Contains some saturated fat. [7]
  • Salt 2.2 g / 100 g minus 7 points
    Strong Very high in salt. [8]
  • Energy 433 kcal / 100 g minus 2 points
    Info Energy-dense for its weight. [9]
  • Fiber 6.7 g / 100 g plus 4 points
    Strong A good source of fiber. [9]
subtotal−6

TOTAL 70Good

100 − 30.5 = 69.5 → 70

Can’t score above 79. High in salt (above the front-of-pack "high" level). [10]


GTIN 00810021671956 · 2026-05-12

score v1.3.0 · kb 2026.10.11

High confidence

Same product, same score. Every time.

Nutrition per 100 g

Energy433 kcal
Fat15 g
Saturated fat1.7 g
Carbohydrates73.3 g
Sugars3.3 g
Added sugars0 g
Fiber6.7 g
Protein6.7 g
Salt2.2 g

Serving: 44 crackers (30 g)

Ingredients

High Moderate Not recognized Tap an ingredient for its evidence and rules.
Label text, as published

Organic Butternut Squash, Tapioca Starch, Arrowroot, Organic Sunflower Oil, Organic Red Bean, Organic Cheddar (organic cultured milk, salt, enzymes), Yeast, Sea Salt, Organic Tomato, Organic Spices, Sun-Dried Tomato, Organic Cheddar , Parmesan Blend (organic cultured milk, salt, enzymes), Organic Nonfat Milk, Baking Soda, Lactic Acid, Organic Garlic, Organic Onion, Annatto Extract (for color), Organic Basil Oil, Rosemary Extract (for freshness)

Allergens and diets

Contains: Milk

  • Not vegan
  • Palm-oil-free

Always check the package: recipes change.

Sources

  1. Re-evaluation of the traditional diet-heart hypothesis: analysis of recovered data from Minnesota Coronary Experiment (1968-73)

    BMJ · Apr 12, 2016 · Peer-reviewed

    “replacement of saturated fat in the diet with linoleic acid effectively lowers serum cholesterol but does not support the hypothesis that this translates to a lower risk of death from coronary heart disease or all causes.”

    doi.org

  2. Dietary Linoleic Acid and Risk of Coronary Heart Disease: A Systematic Review and Meta-Analysis of Prospective Cohort Studies

    Circulation · Oct 28, 2014 · Peer-reviewed

    “These data provide support for current recommendations to replace saturated fat with polyunsaturated fat for primary prevention of CHD.”

    doi.org

  3. 21 CFR 101.22 Foods; labeling of spices, flavorings, colorings and chemical preservatives

    Electronic Code of Federal Regulations (eCFR), U.S. Office of the Federal Register · Dec 19, 2016 · Law

    “whose significant function in food is flavoring rather than nutritional.”

    ecfr.gov

  4. Ultra-processed foods: what they are and how to identify them

    Public Health Nutrition · April 2019 · Peer-reviewed

    doi.org

  5. Saturated fatty acid and trans-fatty acid intake for adults and children: WHO guideline

    World Health Organization · Jul 17, 2023 · Agency assessment

    “WHO recommends that adults and children reduce saturated fatty acid intake to 10% of total energy intake (strong recommendation).”

    who.int

  6. Sodium reduction (fact sheet)

    World Health Organization · May 11, 2026 · Agency assessment

    “For adults, WHO recommends less than 2000 mg/day of sodium (equivalent to less than 5 g/day salt), or just under a teaspoon.”

    who.int

  7. Dietary Guidelines for Americans, 2025–2030

    U.S. Department of Health and Human Services and U.S. Department of Agriculture · January 2026 · Regulator

    “Limit foods and beverages that include artificial flavors, petroleum-based dyes, artificial preservatives, and low-calorie non-nutritive sweeteners.”

    cdn.realfood.gov

  8. Guide to creating a front of pack (FoP) nutrition label for pre-packed products sold through retail outlets

    Department of Health and Social Care / Food Standards Agency (GOV.UK) · Nov 8, 2016 · Regulator

    “Table 3: Criteria for drinks (per 100ml)”

    assets.publishing.service.gov.uk

  9. Ultra-processed food exposure and adverse health outcomes: umbrella review of epidemiological meta-analyses

    BMJ · Feb 28, 2024 · Peer-reviewed

    “Greater exposure to ultra-processed food was associated with a higher risk of adverse health outcomes, especially cardiometabolic, common mental disorder, and mortality outcomes.”

    doi.org