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Kind Protein ma
Photo: Open Food Facts contributors (CC BY-SA)

Protein bars

Kind Protein ma

992 g

Excellent out of 100 High confidence
  • Contains palm oil
  • Seed-oil free
  • No synthetic dyes
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Why it scores 95

Kind Protein ma scores 95 out of 100 (Excellent) under GoodSwap’s published rules. What moved the score most:

  1. Soy protein isolate / concentrate: An ingredient typical of ultra-processed foods (NOVA group 4). Info
  2. Allulose: An ingredient class typical of ultra-processed foods (NOVA group 4). Info
  3. Inulin (chicory root fiber): An ingredient class typical of ultra-processed foods (NOVA group 4). Info

Every line of the math is on The Receipt below, with its evidence tier and sources.

The Receipt

Protein ma

START100

Ingredients

  • Soy protein isolate / concentrate
    Info An ingredient typical of ultra-processed foods (NOVA group 4). [1]
  • Allulose
    Info An ingredient class typical of ultra-processed foods (NOVA group 4). [1]
  • Inulin (chicory root fiber)
    Info An ingredient class typical of ultra-processed foods (NOVA group 4). [1]
  • Palm kernel oil
    Strong About half saturated fat; WHO recommends keeping saturated fat to 10% of energy or less. [2][3][4]
  • Glycerin
    Info An additive class typical of ultra-processed foods (NOVA group 4). [1]
  • Natural flavors
    Info "Natural flavor" is a legal category (21 CFR 101.22(a)(3)): flavor substances from spices, fruits, vegetables, meat, dairy or fermentation. [5][1]
  • Soy lecithin
    Info An additive class typical of ultra-processed foods (NOVA group 4). [1]
subtotal−5
TOTAL 95Excellent

100 − 5 = 95

GTIN 00602652669644 · 2026-02-03

score v1.3.0 · kb 2026.10.11

High confidence

Same product, same score. Every time.

Nutrition per 100 g

Energy387 kcal
Fat21 g
Saturated fat7.3 g
Trans fat0 g
Carbohydrates38.7 g
Sugars1.6 g
Fiber16.1 g
Protein32.3 g
Salt0.8 g

Serving: 62g

Ingredients

High Moderate Not recognized Tap an ingredient for its evidence and rules.
Label text, as published

Peanuts, soy protein isolate, allulose, tapioca fiber, chicory root fiber, palm kernel oil, vegetable glycerin, natural flavor, tapioca starch, milk powder, peanut oil, sea salt, cocoa, soy lecithin, annatto extract, Vitamin E.

Allergens and diets

Contains: Milk, Peanuts, Soy

  • Not vegan
  • Not palm-oil-free

Always check the package: recipes change.

Healthiest protein bars in the US

More from Kind

Sources

  1. Ultra-processed foods: what they are and how to identify them

    Public Health Nutrition · April 2019 · Peer-reviewed

    doi.org

  2. Saturated fatty acid and trans-fatty acid intake for adults and children: WHO guideline

    World Health Organization · Jul 17, 2023 · Agency assessment

    “WHO recommends that adults and children reduce saturated fatty acid intake to 10% of total energy intake (strong recommendation).”

    who.int

  3. Process contaminants in vegetable oils and foods

    European Food Safety Authority · May 3, 2016 · Agency assessment

    “The highest levels of GE, as well as 3-MCPD and 2-MCPD (including esters) were found in palm oils and palm fats, followed by other oils and fats.”

    efsa.europa.eu

  4. Commission Regulation (EU) 2023/915 of 25 April 2023 on maximum levels for certain contaminants in food

    European Union (Official Journal) · Apr 25, 2023 · Law

    “Glycidyl fatty acid esters, expressed as glycidol”

    eur-lex.europa.eu

  5. 21 CFR 101.22 Foods; labeling of spices, flavorings, colorings and chemical preservatives

    Electronic Code of Federal Regulations (eCFR), U.S. Office of the Federal Register · Dec 19, 2016 · Law

    “whose significant function in food is flavoring rather than nutritional.”

    ecfr.gov