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Kind Zero Added Sugar Dark Chocolate & Sea Salt
Photo: Open Food Facts contributors (CC BY-SA)

Protein bars

Kind Zero Added Sugar Dark Chocolate & Sea Salt

35 g

Good out of 100 High confidence
  • Ultra-processed
  • High in saturated fat
  • Contains palm oil
  • Seed-oil free
  • Contains whole grains
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Why it scores 65

Kind Zero Added Sugar Dark Chocolate & Sea Salt scores 65 out of 100 (Good) under GoodSwap’s published rules. What moved the score most:

  1. Ultra-processed (NOVA 4): Classified NOVA 4: made with industrial ingredients and additives. Strong
  2. Saturated fat 8.6 g / 100 g: Very high in saturated fat. Strong
  3. Fiber 17.1 g / 100 g: A good source of fiber. Strong

Every line of the math is on The Receipt below, with its evidence tier and sources.

Better chocolate bars

The same kind of product, at least 10 points higher, sold in the US. Never paid placements.

The Receipt

Zero Added Sugar Dark Chocolate & Sea Salt

START100

Ingredients

  • Allulose
    Info An ingredient class typical of ultra-processed foods (NOVA group 4). [1]
  • Palm kernel oil
    Strong About half saturated fat; WHO recommends keeping saturated fat to 10% of energy or less. [2][3][4]
  • Inulin (chicory root fiber)
    Info An ingredient class typical of ultra-processed foods (NOVA group 4). [1]
  • Natural flavors
    Info "Natural flavor" is a legal category (21 CFR 101.22(a)(3)): flavor substances from spices, fruits, vegetables, meat, dairy or fermentation. [5][1]
  • Soy lecithin
    Info An additive class typical of ultra-processed foods (NOVA group 4). [1]
subtotal−10.5

Processing

  • Ultra-processed (NOVA 4)
    Strong Classified NOVA 4: made with industrial ingredients and additives. [1]
  • 3 kinds of ultra-processing markers
    Emerging Industrial additive classes found: bulking agent, emulsifier and flavoring. [1]
subtotal−21

Nutrition per 100 g

  • Saturated fat 8.6 g / 100 g
    Strong Very high in saturated fat. [2]
  • Salt 0.5 g / 100 g
    Strong Contains some salt. [6]
  • Energy 429 kcal / 100 g
    Info Energy-dense for its weight. [7]
  • Fiber 17.1 g / 100 g
    Strong A good source of fiber. [7]
  • Protein 14.3 g / 100 g
    Info A good source of protein. [7]
subtotal−4
TOTAL 65Good

100 − 35.5 = 64.5 → 65

Can’t score above 79. High in fat and saturated fat (above the front-of-pack "high" level). [8]

GTIN 00602652433993 · 2026-10-09

score v1.3.0 · kb 2026.10.11

High confidence

Same product, same score. Every time.

Nutrition per 100 g

Energy429 kcal
Fat37.1 g
Saturated fat8.6 g
Trans fat0 g
Carbohydrates37.1 g
Sugars2.9 g
Added sugars0 g
Fiber17.1 g
Protein14.3 g
Salt0.5 g

Serving: 35g

Ingredients

High Moderate Not recognized Tap an ingredient for its evidence and rules.
Label text, as published

Almonds, peanuts, allulose, tapioca fiber, palm kernel oil, brown rice, chicory root fiber, alkalized cocoa, unsweetened chocolate, sea salt, peanut butter (peanuts, sea salt), natural flavor, soy lecithin.

Allergens and diets

Contains: Peanuts, Tree nuts, Soy

  • Not palm-oil-free

Always check the package: recipes change.

Packaging

Plastic

Context only: no points in v1.

Healthiest protein bars in the US

More from Kind

Sources

  1. Ultra-processed foods: what they are and how to identify them

    Public Health Nutrition · April 2019 · Peer-reviewed

    doi.org

  2. Saturated fatty acid and trans-fatty acid intake for adults and children: WHO guideline

    World Health Organization · Jul 17, 2023 · Agency assessment

    “WHO recommends that adults and children reduce saturated fatty acid intake to 10% of total energy intake (strong recommendation).”

    who.int

  3. Process contaminants in vegetable oils and foods

    European Food Safety Authority · May 3, 2016 · Agency assessment

    “The highest levels of GE, as well as 3-MCPD and 2-MCPD (including esters) were found in palm oils and palm fats, followed by other oils and fats.”

    efsa.europa.eu

  4. Commission Regulation (EU) 2023/915 of 25 April 2023 on maximum levels for certain contaminants in food

    European Union (Official Journal) · Apr 25, 2023 · Law

    “Glycidyl fatty acid esters, expressed as glycidol”

    eur-lex.europa.eu

  5. 21 CFR 101.22 Foods; labeling of spices, flavorings, colorings and chemical preservatives

    Electronic Code of Federal Regulations (eCFR), U.S. Office of the Federal Register · Dec 19, 2016 · Law

    “whose significant function in food is flavoring rather than nutritional.”

    ecfr.gov

  6. Sodium reduction (fact sheet)

    World Health Organization · May 11, 2026 · Agency assessment

    “For adults, WHO recommends less than 2000 mg/day of sodium (equivalent to less than 5 g/day salt), or just under a teaspoon.”

    who.int

  7. Dietary Guidelines for Americans, 2025–2030

    U.S. Department of Health and Human Services and U.S. Department of Agriculture · January 2026 · Regulator

    “Limit foods and beverages that include artificial flavors, petroleum-based dyes, artificial preservatives, and low-calorie non-nutritive sweeteners.”

    cdn.realfood.gov

  8. Guide to creating a front of pack (FoP) nutrition label for pre-packed products sold through retail outlets

    Department of Health and Social Care / Food Standards Agency (GOV.UK) · Nov 8, 2016 · Regulator

    “Table 3: Criteria for drinks (per 100ml)”

    assets.publishing.service.gov.uk

  9. Ultra-processed food exposure and adverse health outcomes: umbrella review of epidemiological meta-analyses

    BMJ · Feb 28, 2024 · Peer-reviewed

    “Greater exposure to ultra-processed food was associated with a higher risk of adverse health outcomes, especially cardiometabolic, common mental disorder, and mortality outcomes.”

    doi.org

  10. Ultra-Processed Diets Cause Excess Calorie Intake and Weight Gain: An Inpatient Randomized Controlled Trial of Ad Libitum Food Intake

    Cell Metabolism · July 2019 · Peer-reviewed

    doi.org