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Member's Mark The Better Breakfast Bar
Photo: Open Food Facts contributors (CC BY-SA)

Food

Member's Mark The Better Breakfast Bar

Bad out of 100 High confidence
  • Ultra-processed
  • High in sugar
  • Contains added sugars
  • Contains seed oils
  • Contains whole grains
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Why it scores 11

Member's Mark The Better Breakfast Bar scores 11 out of 100 (Bad) under GoodSwap’s published rules. What moved the score most:

  1. High fructose corn syrup: An added sugar. Strong
  2. Sugar: An added sugar. Strong
  3. Ultra-processed (NOVA 4): Classified NOVA 4: made with industrial ingredients and additives. Strong

Every line of the math is on The Receipt below, with its evidence tier and sources.

Better granola and snack bars

The same kind of product, at least 10 points higher, sold in the US. Never paid placements.

The Receipt

The Better Breakfast Bar

START100

Ingredients

  • High fructose corn syrup
    Strong An added sugar. [1][2][3][4]
  • Sugar
    Strong An added sugar. [1][2][3]
  • Dextrose
    Strong An added sugar. [1][2][3]
subtotal−50

Processing

  • Ultra-processed (NOVA 4)
    Strong Classified NOVA 4: made with industrial ingredients and additives. [5]
  • 7 kinds of ultra-processing markers
    Emerging Industrial additive classes found: bulking agent, emulsifier, flavoring, humectant, industrial protein, industrial sugar or starch hydrolysate and thickener, stabilizer or gelling agent. [5]
subtotal−26

Nutrition per 100 g

  • Sugars 30 g / 100 g
    Strong Very high in sugar. [1]
  • Salt 0.5 g / 100 g
    Strong Contains some salt. [6]
  • Energy 375 kcal / 100 g
    Info Energy-dense for its weight. [2]
  • Fiber 7.5 g / 100 g
    Strong A good source of fiber. [2]
subtotal−13
TOTAL 11Bad

100 − 89 = 11

Can’t score above 79. Contains high fructose corn syrup, an ingredient of high concern. [1][2][3][4]

Can’t score above 79. High in sugars (above the front-of-pack "high" level). [7]

GTIN 00193968488529 · 2025-12-16

score v1.3.0 · kb 2026.10.11

High confidence

Same product, same score. Every time.

Nutrition per 100 g

Energy375 kcal
Fat10 g
Saturated fat0 g
Trans fat0 g
Carbohydrates75 g
Sugars30 g
Added sugars25 g
Fiber7.5 g
Protein5 g
Salt0.5 g

Serving: 1 bar (40 g)

Ingredients

High Moderate Not recognized Tap an ingredient for its evidence and rules.
Label text, as published

STRAWBERRY: WHOLE WHEAT FLOUR, STRAWBERRY FILLING (GLUCOSE-FRUCTOSE WHEAT SYRUP, SUGAR, GLYCERIN, STRAWBERRY PUREE, OATMEAL, DEXTROSE, STRAWBERRY JUICE CONCENTRATE, PECTIN, GRAPE COLOR EXTRACT, MALIC ACID, CITRIC ACID, SODIUM CITRATE, CALCIUM CITRATE, NATURAL FLAVOR), BUCKWHEAT GROATS, RAPESEED OIL, SUGAR, ISOMALTULOSE, DRIED CRANBERRIES (CRANBERRIES, SUGAR, CRANBERRY POWDER, SUNFLOWER OIL), GLYCERIN, INULIN, CORN STARCH, RICE FLOUR, RAISINS, OAT FLAKES, SALT, WHEAT GLUTEN, RAPESEED LECITHIN, MALTED WHEAT FLOUR, NATURAL FLAVOR, AMMONIUM BICARBONATE, SKIM MILK, SODIUM BICARBONATE, EGG, WHEAT STARCH, CITRIC ACID., APPLE CINNAMON: WHOLE WHEAT FLOUR, APPLE FILLING (GLUCOSE-FRUCTOSE WHEAT SYRUP, SUGAR, GLYCERIN, WATER, OATMEAL, APPLE PUREE CONCENTRATE, DEXTROSE, APPLE JUICE CONCENTRATE, PECTIN, MALIC ACID, SODIUM CITRATE, CALCIUM CITRATE, CINNAMON, NATURAL FLAVOR), BUCKWHEAT GROATS, RAPESEED OIL, SUGAR, ISOMALTULOSE, APPLE PIECES (APPLE JUICE CONCENTRATE, APPLE PUREE CONCENTRATE, CITRUS FIBER, PECTIN, CITRIC ACID, NATURAL FLAVOR), INULIN, GLYCERIN, CORN STARCH, RICE FLOUR, OAT FLAKES, SALT, WHEAT GLUTEN, RAPESEED LECITHIN, MALTED WHEAT FLOUR, CINNAMON, AMMONIUM BICARBONATE, SKIM MILK, SODIUM BICARBONATE, EGG, WHEAT STARCH, CITRIC ACID.

Allergens and diets

Contains: Milk, Wheat, Gluten, Egg

  • Not vegan
  • Not gluten-free
  • Palm-oil-free

Always check the package: recipes change.

More from Member's Mark

Sources

  1. Guideline: sugars intake for adults and children

    World Health Organization · Mar 4, 2015 · Agency assessment

    “In both adults and children, WHO recommends reducing the intake of free sugars to less than 10% of total energy intake”

    who.int

  2. Dietary Guidelines for Americans, 2025–2030

    U.S. Department of Health and Human Services and U.S. Department of Agriculture · January 2026 · Regulator

    “Limit foods and beverages that include artificial flavors, petroleum-based dyes, artificial preservatives, and low-calorie non-nutritive sweeteners.”

    cdn.realfood.gov

  3. Added and free sugars should be as low as possible

    European Food Safety Authority · Feb 28, 2022 · Agency assessment

    “Sugar consumption is a known cause of dental caries.”

    efsa.europa.eu

  4. 21 CFR 184.1866 High fructose corn syrup

    Electronic Code of Federal Regulations (eCFR), U.S. Office of the Federal Register · Mar 24, 2023 · Law

    “a sweet, nutritive saccharide mixture containing either approximately 42 or 55 percent fructose”

    ecfr.gov

  5. Ultra-processed foods: what they are and how to identify them

    Public Health Nutrition · April 2019 · Peer-reviewed

    doi.org

  6. Sodium reduction (fact sheet)

    World Health Organization · May 11, 2026 · Agency assessment

    “For adults, WHO recommends less than 2000 mg/day of sodium (equivalent to less than 5 g/day salt), or just under a teaspoon.”

    who.int

  7. Guide to creating a front of pack (FoP) nutrition label for pre-packed products sold through retail outlets

    Department of Health and Social Care / Food Standards Agency (GOV.UK) · Nov 8, 2016 · Regulator

    “Table 3: Criteria for drinks (per 100ml)”

    assets.publishing.service.gov.uk

  8. Ultra-processed food exposure and adverse health outcomes: umbrella review of epidemiological meta-analyses

    BMJ · Feb 28, 2024 · Peer-reviewed

    “Greater exposure to ultra-processed food was associated with a higher risk of adverse health outcomes, especially cardiometabolic, common mental disorder, and mortality outcomes.”

    doi.org

  9. Ultra-Processed Diets Cause Excess Calorie Intake and Weight Gain: An Inpatient Randomized Controlled Trial of Ad Libitum Food Intake

    Cell Metabolism · July 2019 · Peer-reviewed

    doi.org

  10. Re-evaluation of the traditional diet-heart hypothesis: analysis of recovered data from Minnesota Coronary Experiment (1968-73)

    BMJ · Apr 12, 2016 · Peer-reviewed

    “replacement of saturated fat in the diet with linoleic acid effectively lowers serum cholesterol but does not support the hypothesis that this translates to a lower risk of death from coronary heart disease or all causes.”

    doi.org

  11. Dietary Fats and Cardiovascular Disease: A Presidential Advisory From the American Heart Association

    Circulation · Jul 18, 2017 · Peer-reviewed

    doi.org

  12. Dietary Linoleic Acid and Risk of Coronary Heart Disease: A Systematic Review and Meta-Analysis of Prospective Cohort Studies

    Circulation · Oct 28, 2014 · Peer-reviewed

    “These data provide support for current recommendations to replace saturated fat with polyunsaturated fat for primary prevention of CHD.”

    doi.org