Bars
GoMacro macroBAR
65 g
Score
- Ultra-processed
- Contains added sugars
- Certified organic
- No additives
- Contains whole grains
Why it scores 25
GoMacro macroBAR scores 25 out of 100 (Poor) under GoodSwap’s published rules. What moved the score most:
- minus 20 points Corn syrup: An added sugar. Strong
- minus 20 points Coconut sugar: An added sugar. Strong
- minus 18 points Ultra-processed (NOVA 4): Classified NOVA 4: made with industrial ingredients and additives. Strong
Every line of the math is on The Receipt below, with its evidence tier and sources.
Better protein bars
-
Protein Bar RXBAR · 1.83 oz/52 g No added sugars · No corn syrup Score 65 out of 100 , 40 points higher -
Blueberry RXBAR · 1.83 oz Not ultra-processed · No added sugars Score 79 out of 100 , 54 points higher -
Wild Blueberry IQ Bar · 1.6 oz/45 g No added sugars · No corn syrup Score 69 out of 100 , 44 points higher -
Mint Cacao Meal Bar Sans · 3 oz (85 g) Not ultra-processed · No added sugars Score 75 out of 100 , 50 points higher -
Pumpkin Spice IQ Bar No added sugars · No corn syrup Score 69 out of 100 , 44 points higher
The same kind of product, at least 10 points higher, sold in the US. Never paid placements.
The Receipt
macroBAR
Ingredients
- Corn syrup minus 20 points
- Coconut sugar minus 20 points
- Protein blend (unspecified) minus 2.5 points
- Pea protein minus 1.5 points
Processing
- Ultra-processed (NOVA 4) minus 18 points
- 2 kinds of ultra-processing markers minus 1.5 points
Nutrition per 100 g
- Sugars 18.5 g / 100 g minus 11 points
- Saturated fat 1.5 g / 100 g minus 1 points
- Energy 431 kcal / 100 g minus 2 points
- Fiber 4.6 g / 100 g plus 2 points
100 − 75.5 = 24.5 → 25
Can’t score above 79. Contains corn syrup, an ingredient of high concern. [1][2][3]
Can’t score above 79. High in fat (above the front-of-pack "high" level). [6]
Nutrition per 100 g
| Energy | 431 kcal |
|---|---|
| Fat | 18.5 g |
| Saturated fat | 1.5 g |
| Trans fat | 0 g |
| Carbohydrates | 53.8 g |
| Sugars | 18.5 g |
| Added sugars | 13.8 g |
| Fiber | 4.6 g |
| Protein | 16.9 g |
| Salt | 0 g |
Serving: 1 bar (65 g)
Ingredients
- Organic brown rice syrup (high concern)
- organic almond butter
- organic protein blend (organic sprouted brown rice protein, organic pea protein)
- organic bananas
- organic puffed brown rice
- organic sunflower seeds
- organic walnuts
- organic coconut sugar (high concern)
- organic cinnamon
- organic banana flavor
Label text, as published
Organic brown rice syrup, organic almond butter, organic protein blend (organic sprouted brown rice protein, organic pea protein), organic bananas, organic puffed brown rice, organic sunflower seeds, organic walnuts, organic coconut sugar, organic cinnamon, organic banana flavor.
Allergens and diets
Contains: Tree nuts
- Vegan
- Vegetarian
- Palm-oil-free
Always check the package: recipes change.
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Zbar Clif Kid · 36 × 36 g Ultra-processedHigh in sugarHigh in saltContains added sugars Score 3 out of 100 Bad -
Chocolate Sea Salt RXBAR · 1.83 oz Ultra-processedHigh in sugarNo additives Score 63 out of 100 Good -
Nut Butter & Oat Dark Chocolate Peanut Butter RXBAR · 9.7 oz/275 g Ultra-processedContains added sugarsContains seed oilsNo additives Score 26 out of 100 Poor -
Apple + Strawberry Fruit Bar Trader Joe's · 30 g High in sugarNo additives Score 79 out of 100 Good -
Peanut Butter Chocolate Chip Oat Bites Bobo's · 5 oat bites, 6.5 oz Ultra-processedHigh in saturated fatContains added sugarsSeed-oil free Score 8 out of 100 Bad
More from GoMacro
-
MACROBAR everlasting joy coconut + almond butter + chocolate chips GoMacro · 1 bar 65 g Score 46 out of 100 Okay -
MacroBar GoMacro · 2.3 oz/65 g Score 26 out of 100 Poor -
MACROBAR timeless treasure salted caramel + chocolate chips GoMacro · 2.3 oz/65 g Score 20 out of 100 Poor -
Organic Macrobar Dark Chocolate + Almonds GoMacro · 12 × 2.3 oz Score 23 out of 100 Poor
Sources
-
Guideline: sugars intake for adults and children
“In both adults and children, WHO recommends reducing the intake of free sugars to less than 10% of total energy intake”
who.int
-
Dietary Guidelines for Americans, 2025–2030
“Limit foods and beverages that include artificial flavors, petroleum-based dyes, artificial preservatives, and low-calorie non-nutritive sweeteners.”
cdn.realfood.gov
-
Added and free sugars should be as low as possible
“Sugar consumption is a known cause of dental caries.”
efsa.europa.eu
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Saturated fatty acid and trans-fatty acid intake for adults and children: WHO guideline
“WHO recommends that adults and children reduce saturated fatty acid intake to 10% of total energy intake (strong recommendation).”
who.int
-
“Table 3: Criteria for drinks (per 100ml)”
assets.publishing.service.gov.uk
-
“Greater exposure to ultra-processed food was associated with a higher risk of adverse health outcomes, especially cardiometabolic, common mental disorder, and mortality outcomes.”
doi.org