Cookies
GoMacro MacroBar
2.3 oz/65 g
Score
- Ultra-processed
- Contains added sugars
- Certified organic
- No additives
- Seed-oil free
- Contains whole grains
Why it scores 26
GoMacro MacroBar scores 26 out of 100 (Poor) under GoodSwap’s published rules. What moved the score most:
- minus 20 points Corn syrup: An added sugar. Strong
- minus 20 points Coconut sugar: An added sugar. Strong
- minus 18 points Ultra-processed (NOVA 4): Classified NOVA 4: made with industrial ingredients and additives. Strong
Every line of the math is on The Receipt below, with its evidence tier and sources.
Better protein bars
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Chocolate Sea Salt RXBAR RXBAR · 1 bar (52 g) Not ultra-processed · No added sugars Score 77 out of 100 , 51 points higher -
Coconut Chocolate RXBAR · 52 g Not ultra-processed · No added sugars Score 79 out of 100 , 53 points higher -
Wild Blueberry IQ Bar · 1.6 oz/45 g No added sugars · No corn syrup Score 69 out of 100 , 43 points higher -
Pumpkin Spice IQ Bar No added sugars · No corn syrup Score 69 out of 100 , 43 points higher -
Mosh nutrition bars Not ultra-processed · No added sugars Score 79 out of 100 , 53 points higher
The same kind of product, at least 10 points higher, sold in the US. Never paid placements.
The Receipt
MacroBar
Ingredients
- Corn syrup minus 20 points
- Coconut sugar minus 20 points
- Maple syrup minus 10 points
Processing
- Ultra-processed (NOVA 4) minus 18 points
- 3 kinds of ultra-processing markers minus 3 points
Nutrition per 100 g
- Sugars 13.8 g / 100 g minus 8 points
- Saturated fat 2.3 g / 100 g minus 3 points
- Energy 394 kcal / 100 g minus 2 points
- Fiber 4.6 g / 100 g plus 2 points
Bonuses
- Certified organic plus 5 points
- No additives plus 3 points
100 − 74 = 26
Can’t score above 79. Contains corn syrup, an ingredient of high concern. [1][2][3]
Nutrition per 100 g
| Energy | 394 kcal |
|---|---|
| Fat | 12.3 g |
| Saturated fat | 2.3 g |
| Trans fat | 0 g |
| Carbohydrates | 55.4 g |
| Sugars | 13.8 g |
| Added sugars | 13.6 g |
| Fiber | 4.6 g |
| Protein | 18.5 g |
| Salt | 0.3 g |
Serving: 1 portion (65 g)
Ingredients
- Organic Brown Rice Syrup (high concern)
- Organic Sunflower Seed Butter
- Organic Protein Blend (Organic Sprouted Brown Rice Protein, Organic Pea Protein)
- Organic Gluten-Free Rolled Oats
- Organic Chocolate Chips (Organic Coconut Sugar, Organic Cocoa, Organic Cocoa Butter) (moderate concern)
- Organic Maple Sugar (high concern)
- Organic Crispy Brown Rice (Organic Brown Rice, Organic Brown Rice Syrup, Sea Salt)
- Organic Natural Flavor
- Organic Puffed Brown Rice
- Sea Salt
Label text, as published
Organic Brown Rice Syrup, Organic Sunflower Seed Butter, Organic Protein Blend (Organic Sprouted Brown Rice Protein, Organic Pea Protein), Organic Gluten-Free Rolled Oats, Organic Chocolate Chips (Organic Coconut Sugar, Organic Cocoa, Organic Cocoa Butter), Organic Maple Sugar, Organic Crispy Brown Rice (Organic Brown Rice, Organic Brown Rice Syrup, Sea Salt), Organic Natural Flavor, Organic Puffed Brown Rice, Sea Salt.
Allergens and diets
Contains: Gluten
- Vegan
- Vegetarian
- Not gluten-free
- Palm-oil-free
Always check the package: recipes change.
More cookies on GoodSwap
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Crunchy Breakfast Biscuits Belvita · 1.76 oz Ultra-processedContains added sugarsContains emulsifiers studied for gut effectsContains seed oils Score 15 out of 100 Bad -
belVita Crunchy Blueberry Breakfast Biscuits Belvita · 1.76 oz Ultra-processedHigh in sugarContains added sugarsContains emulsifiers studied for gut effects Score 15 out of 100 Bad -
Oatmeal Chocolate Chip Heavenly Hunks · 6 oz Ultra-processedHigh in sugarHigh in saturated fatContains added sugars Score 11 out of 100 Bad -
Graham Snacks Teddy Grahams · 10 oz Ultra-processedHigh in sugarContains added sugarsContains seed oils Score 18 out of 100 Bad -
Cracker Collection Kellogg's · 52 oz Ultra-processedHigh in saltContains added sugarsContains seed oils Score 17 out of 100 Bad
More from GoMacro
-
MACROBAR everlasting joy coconut + almond butter + chocolate chips GoMacro · 1 bar 65 g Score 46 out of 100 Okay -
Double Chocolate + Peanut Butter Chips GoMacro · 2.3 oz/65 g Score 21 out of 100 Poor -
MACROBAR oatmeal chocolate chip GoMacro · 9.2 oz/260 g Score 26 out of 100 Poor -
MACROBAR timeless treasure salted caramel + chocolate chips GoMacro · 2.3 oz/65 g Score 20 out of 100 Poor
Sources
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Guideline: sugars intake for adults and children
“In both adults and children, WHO recommends reducing the intake of free sugars to less than 10% of total energy intake”
who.int
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Dietary Guidelines for Americans, 2025–2030
“Limit foods and beverages that include artificial flavors, petroleum-based dyes, artificial preservatives, and low-calorie non-nutritive sweeteners.”
cdn.realfood.gov
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Added and free sugars should be as low as possible
“Sugar consumption is a known cause of dental caries.”
efsa.europa.eu
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Saturated fatty acid and trans-fatty acid intake for adults and children: WHO guideline
“WHO recommends that adults and children reduce saturated fatty acid intake to 10% of total energy intake (strong recommendation).”
who.int
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7 CFR 205.102 Use of the term "organic" (National Organic Program)
“Any agricultural product that is sold, labeled, or represented as “100 percent organic,” “organic,” or “made with organic (specified ingredients or food group(s))” must be: (a) Produced in accordance with the requirements specified in § 205.101 or §§ 205.202 through 205.207”
ecfr.gov
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“Greater exposure to ultra-processed food was associated with a higher risk of adverse health outcomes, especially cardiometabolic, common mental disorder, and mortality outcomes.”
doi.org