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IQ Bar Wild Blueberry
Photo: Open Food Facts contributors (CC BY-SA)

Protein bars

IQ Bar Wild Blueberry

1.6 oz/45 g

Good out of 100 High confidence
  • Ultra-processed
  • High in saturated fat
  • Seed-oil free
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Why it scores 69

IQ Bar Wild Blueberry scores 69 out of 100 (Good) under GoodSwap’s published rules. What moved the score most:

  1. Ultra-processed (NOVA 4): Classified NOVA 4: made with industrial ingredients and additives. Strong
  2. Saturated fat 5.6 g / 100 g: High in saturated fat. Strong
  3. Fiber 13.3 g / 100 g: A good source of fiber. Strong

Every line of the math is on The Receipt below, with its evidence tier and sources.

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The same kind of product, at least 10 points higher, sold in the US. Never paid placements.

The Receipt

Wild Blueberry

START100

Ingredients

  • Protein blend (unspecified)
    Info An ingredient typical of ultra-processed foods (NOVA group 4). [1]
  • Pea protein
    Info An ingredient typical of ultra-processed foods (NOVA group 4). [1]
  • Natural flavors
    Info "Natural flavor" is a legal category (21 CFR 101.22(a)(3)): flavor substances from spices, fruits, vegetables, meat, dairy or fermentation. [2][1]
subtotal−7.5

Processing

  • Ultra-processed (NOVA 4)
    Strong Classified NOVA 4: made with industrial ingredients and additives. [1]
  • 2 kinds of ultra-processing markers
    Emerging Industrial additive classes found: flavoring and industrial protein. [1]
subtotal−19.5

Nutrition per 100 g

  • Saturated fat 5.6 g / 100 g
    Strong High in saturated fat. [3]
  • Salt 0.7 g / 100 g
    Strong High in salt. [4]
  • Energy 400 kcal / 100 g
    Info Energy-dense for its weight. [5]
  • Fiber 13.3 g / 100 g
    Strong A good source of fiber. [5]
  • Protein 26.7 g / 100 g
    Info A good source of protein. [5]
subtotal−4
TOTAL 69Good

100 − 31 = 69

Can’t score above 79. High in fat and saturated fat (above the front-of-pack "high" level). [6]

GTIN 00850004554159 · 2026-03-27

score v1.3.0 · kb 2026.10.11

High confidence

Same product, same score. Every time.

Nutrition per 100 g

Energy400 kcal
Fat26.7 g
Saturated fat5.6 g
Trans fat0 g
Carbohydrates20 g
Sugars4.4 g
Added sugars0 g
Fiber13.3 g
Protein26.7 g
Salt0.7 g

Serving: 1 bar (45 g)

Ingredients

High Moderate Not recognized Tap an ingredient for its evidence and rules.
Label text, as published

Almonds, Protein Blend (Pea Protein Crisps [Pea Protein, Tapioca Starch], Pea Protein), Natural Flavors, Prebiotic Blend (Tapioca Fiber, Vegetable Fiber), Coconut Oil, Blueberries, Water, Wild Blueberries, Vegetable Juice, Sea Salt, Citric Acid, Lion's Mane, Stevia Plant Extract, Vitamin E

Allergens and diets

Contains: Tree nuts

  • Vegan
  • Vegetarian
  • Palm-oil-free

Always check the package: recipes change.

Healthiest protein bars in the US

More from IQ Bar

Sources

  1. Ultra-processed foods: what they are and how to identify them

    Public Health Nutrition · April 2019 · Peer-reviewed

    doi.org

  2. 21 CFR 101.22 Foods; labeling of spices, flavorings, colorings and chemical preservatives

    Electronic Code of Federal Regulations (eCFR), U.S. Office of the Federal Register · Dec 19, 2016 · Law

    “whose significant function in food is flavoring rather than nutritional.”

    ecfr.gov

  3. Saturated fatty acid and trans-fatty acid intake for adults and children: WHO guideline

    World Health Organization · Jul 17, 2023 · Agency assessment

    “WHO recommends that adults and children reduce saturated fatty acid intake to 10% of total energy intake (strong recommendation).”

    who.int

  4. Sodium reduction (fact sheet)

    World Health Organization · May 11, 2026 · Agency assessment

    “For adults, WHO recommends less than 2000 mg/day of sodium (equivalent to less than 5 g/day salt), or just under a teaspoon.”

    who.int

  5. Dietary Guidelines for Americans, 2025–2030

    U.S. Department of Health and Human Services and U.S. Department of Agriculture · January 2026 · Regulator

    “Limit foods and beverages that include artificial flavors, petroleum-based dyes, artificial preservatives, and low-calorie non-nutritive sweeteners.”

    cdn.realfood.gov

  6. Guide to creating a front of pack (FoP) nutrition label for pre-packed products sold through retail outlets

    Department of Health and Social Care / Food Standards Agency (GOV.UK) · Nov 8, 2016 · Regulator

    “Table 3: Criteria for drinks (per 100ml)”

    assets.publishing.service.gov.uk

  7. Ultra-processed food exposure and adverse health outcomes: umbrella review of epidemiological meta-analyses

    BMJ · Feb 28, 2024 · Peer-reviewed

    “Greater exposure to ultra-processed food was associated with a higher risk of adverse health outcomes, especially cardiometabolic, common mental disorder, and mortality outcomes.”

    doi.org

  8. Ultra-Processed Diets Cause Excess Calorie Intake and Weight Gain: An Inpatient Randomized Controlled Trial of Ad Libitum Food Intake

    Cell Metabolism · July 2019 · Peer-reviewed

    doi.org