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Naked Classic White
Photo: Open Food Facts contributors (CC BY-SA)

White breads

Naked Classic White

22.5 oz/638 g

Good out of 100 Medium confidence
  • Contains added sugars
  • Seed-oil free
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Why it scores 64

Naked Classic White scores 64 out of 100 (Good) under GoodSwap’s published rules. What moved the score most:

  1. Sugar: An added sugar. Strong
  2. Processed (NOVA 3): Classified NOVA 3: processed with added salt, sugar or oil. Emerging
  3. Sugars 4.7 g / 100 g: Contains some sugar. Strong

Every line of the math is on The Receipt below, with its evidence tier and sources.

Better sliced bread

The same kind of product, at least 10 points higher, sold in the US. Never paid placements.

The Receipt

Classic White

START100

Ingredients

  • Sugar
    Strong An added sugar. [1][2][3]
  • Wheat gluten
    Info An ingredient typical of ultra-processed foods (NOVA group 4). [4]
subtotal−22.5

Processing

  • Processed (NOVA 3)
    Emerging Classified NOVA 3: processed with added salt, sugar or oil. [4]
subtotal−8

Nutrition per 100 g

  • Sugars 4.7 g / 100 g
    Strong Contains some sugar. [1]
  • Saturated fat 1.2 g / 100 g
    Strong Contains some saturated fat. [5]
  • Salt 1.1 g / 100 g
    Strong High in salt. [6]
  • Energy 256 kcal / 100 g
    Info Energy-dense for its weight. [2]
  • Protein 9.3 g / 100 g
    Info A good source of protein. [2]
subtotal−6
TOTAL 64Good

100 − 36.5 = 63.5 → 64

Can’t score above 79. Contains sugar, an ingredient of high concern. [1][2][3]

GTIN 00072220110708 · 2026-06-02

score v1.3.0 · kb 2026.10.11

Medium confidence

Same product, same score. Every time.

Nutrition per 100 g

Energy256 kcal
Fat2.3 g
Saturated fat1.2 g
Trans fat0 g
Carbohydrates44.2 g
Sugars4.7 g
Added sugars4.7 g
Fiber2.3 g
Protein9.3 g
Salt1.1 g

Serving: 43 g

Ingredients

High Moderate Not recognized Tap an ingredient for its evidence and rules.
Label text, as published

ENRICHED UNBLEACHED WHEAT FLOUR (WHEAT FLOUR, MALTED BARLEY FLOUR, NIACIN, REDUCED IRON, THIAMINE MONONITRATE, RIBOFLAVIN AND FOLIC ACID), WATER, SUGAR, YEAST, VITAL WHEAT GLUTEN, SALTED BUTTER, CONTAINS 2% OR LESS OF EACH OF THE FOLLOWING: SALT, ASCORBIC ACID, DISTILLED VINEGAR ENZYMES.

Allergens and diets

Contains: Milk, Wheat, Gluten

  • Not vegan
  • Vegetarian
  • Not gluten-free
  • Palm-oil-free

Always check the package: recipes change.

Healthiest white breads in the US

More from Naked

Sources

  1. Guideline: sugars intake for adults and children

    World Health Organization · Mar 4, 2015 · Agency assessment

    “In both adults and children, WHO recommends reducing the intake of free sugars to less than 10% of total energy intake”

    who.int

  2. Dietary Guidelines for Americans, 2025–2030

    U.S. Department of Health and Human Services and U.S. Department of Agriculture · January 2026 · Regulator

    “Limit foods and beverages that include artificial flavors, petroleum-based dyes, artificial preservatives, and low-calorie non-nutritive sweeteners.”

    cdn.realfood.gov

  3. Added and free sugars should be as low as possible

    European Food Safety Authority · Feb 28, 2022 · Agency assessment

    “Sugar consumption is a known cause of dental caries.”

    efsa.europa.eu

  4. Ultra-processed foods: what they are and how to identify them

    Public Health Nutrition · April 2019 · Peer-reviewed

    doi.org

  5. Saturated fatty acid and trans-fatty acid intake for adults and children: WHO guideline

    World Health Organization · Jul 17, 2023 · Agency assessment

    “WHO recommends that adults and children reduce saturated fatty acid intake to 10% of total energy intake (strong recommendation).”

    who.int

  6. Sodium reduction (fact sheet)

    World Health Organization · May 11, 2026 · Agency assessment

    “For adults, WHO recommends less than 2000 mg/day of sodium (equivalent to less than 5 g/day salt), or just under a teaspoon.”

    who.int