Extruded cereals

Nature's Path Whole O's Cereal imp

Good out of 100 Medium confidence

Contains added sugars
Certified organic
No additives
Contains whole grains

Why it scores 74

Nature's Path Whole O's Cereal imp scores 74 out of 100 (Good) under GoodSwap’s published rules. What moved the score most:

minus 20 points Sugar: An added sugar. Strong
minus 8 points Processed (NOVA 3): Classified NOVA 3: processed with added salt, sugar or oil. Emerging
minus 5 points Sugars 13.3 g / 100 g: High in sugar. Strong

Every line of the math is on The Receipt below, with its evidence tier and sources.

Better breakfast cereals

The same kind of product, at least 10 points higher, sold in the US. Never paid placements.

The Receipt

Whole O's Cereal imp

START100

Ingredients

Sugar minus 20 points

Strong An added sugar. [1][2][3]

subtotal−20

Processing

Processed (NOVA 3) minus 8 points

Emerging Classified NOVA 3: processed with added salt, sugar or oil. [4]

subtotal−8

Nutrition per 100 g

Sugars 13.3 g / 100 g minus 5 points

Strong High in sugar. [1]
Salt 1 g / 100 g minus 3 points

Strong High in salt. [5]
Energy 400 kcal / 100 g minus 2 points

Info Energy-dense for its weight. [2]
Fiber 10 g / 100 g plus 4 points

Strong A good source of fiber. [2]

subtotal−6

Bonuses

Certified organic plus 5 points

Info Carries a certified-organic label. [6][7]
No additives plus 3 points

Info No food additives in the ingredient list. [4]

subtotal+8

TOTAL 74Good

100 − 26 = 74

Can’t score above 79. Contains sugar, an ingredient of high concern. [1][2][3]

Nutrition per 100 g

Energy	400 kcal
Fat	5 g
Saturated fat	0 g
Trans fat	0 g
Carbohydrates	83.3 g
Sugars	13.3 g
Added sugars	6.3 g
Fiber	10 g
Protein	6.7 g
Salt	1 g

Serving: 0.66 cup (30 g)

Ingredients

High Moderate Not recognized Tap an ingredient for its evidence and rules.

Label text, as published

BROWN RICE FLOUR*, CORN FLOUR*, CANE SUGAR*, POMEGRANATE JUICE CONCENTRATE*, SEA SALT.

Allergens and diets

Vegan
Vegetarian
Gluten-free
Palm-oil-free

Always check the package: recipes change.

Sources

Guideline: sugars intake for adults and children

World Health Organization · Mar 4, 2015 · Agency assessment

“In both adults and children, WHO recommends reducing the intake of free sugars to less than 10% of total energy intake”

who.int
Dietary Guidelines for Americans, 2025–2030

U.S. Department of Health and Human Services and U.S. Department of Agriculture · January 2026 · Regulator

“Limit foods and beverages that include artificial flavors, petroleum-based dyes, artificial preservatives, and low-calorie non-nutritive sweeteners.”

cdn.realfood.gov
Added and free sugars should be as low as possible

European Food Safety Authority · Feb 28, 2022 · Agency assessment

“Sugar consumption is a known cause of dental caries.”

efsa.europa.eu
Ultra-processed foods: what they are and how to identify them

Public Health Nutrition · April 2019 · Peer-reviewed

doi.org
Sodium reduction (fact sheet)

World Health Organization · May 11, 2026 · Agency assessment

“For adults, WHO recommends less than 2000 mg/day of sodium (equivalent to less than 5 g/day salt), or just under a teaspoon.”

who.int
Regulation (EU) 2018/848 of 30 May 2018 on organic production and labelling of organic products

European Union (Official Journal) · May 30, 2018 · Law

eur-lex.europa.eu
7 CFR 205.102 Use of the term "organic" (National Organic Program)

Electronic Code of Federal Regulations (eCFR), U.S. Office of the Federal Register · Feb 17, 2010 · Law

“Any agricultural product that is sold, labeled, or represented as “100 percent organic,” “organic,” or “made with organic (specified ingredients or food group(s))” must be: (a) Produced in accordance with the requirements specified in § 205.101 or §§ 205.202 through 205.207”

ecfr.gov

Score

Why it scores 74

Better breakfast cereals

Nutrition per 100 g

Ingredients

Allergens and diets

More extruded cereals on GoodSwap

More from Nature's Path

Sources