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Nature's Path Organic Optimum Power Blueberry Cinnamon Flax
Photo: Open Food Facts contributors (CC BY-SA)

Cereals and their products

Nature's Path Organic Optimum Power Blueberry Cinnamon Flax

400 g

Poor out of 100 Medium confidence
  • Ultra-processed
  • Contains added sugars
  • Certified organic
  • Contains whole grains
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Why it scores 38

Nature's Path Organic Optimum Power Blueberry Cinnamon Flax scores 38 out of 100 (Poor) under GoodSwap’s published rules. What moved the score most:

  1. Sugar: An added sugar. Strong
  2. Malt syrup: An added sugar. Strong
  3. Ultra-processed (NOVA 4): Classified NOVA 4: made with industrial ingredients and additives. Strong

Every line of the math is on The Receipt below, with its evidence tier and sources.

The Receipt

Optimum Power Blueberry Cinnamon Flax

START100

Ingredients

  • Sugar
    Strong An added sugar. [1][2][3]
  • Malt syrup
    Strong An added sugar. [1][2][3]
subtotal−40

Processing

  • Ultra-processed (NOVA 4)
    Strong Classified NOVA 4: made with industrial ingredients and additives. [4]
subtotal−18

Nutrition per 100 g

  • Sugars 15.5 g / 100 g
    Strong High in sugar. [1]
  • Salt 1 g / 100 g
    Strong High in salt. [5]
  • Energy 362 kcal / 100 g
    Info Energy-dense for its weight. [2]
  • Fiber 15.5 g / 100 g
    Strong A good source of fiber. [2]
subtotal−9

Bonuses

  • Certified organic
    Info Carries a certified-organic label. [6][7]
subtotal+5
TOTAL 38Poor

100 − 62 = 38

Can’t score above 79. Contains sugar, an ingredient of high concern. [1][2][3]

GTIN 00058449777007 · 2026-06-03

score v1.3.0 · kb 2026.10.11

Medium confidence

Same product, same score. Every time.

Nutrition per 100 g

Energy362 kcal
Fat5.2 g
Saturated fat0 g
Trans fat0 g
Carbohydrates69 g
Sugars15.5 g
Added sugars15.5 g
Fiber15.5 g
Protein15.5 g
Salt1 g

Serving: 1 serving (55 g)

Ingredients

High Moderate Not recognized Tap an ingredient for its evidence and rules.
Label text, as published

WHOLE WHEAT MEAL*, WHEAT BRAN*, CANE SUGAR*, SOY FLOUR*, PUFFED KAMUT KHORASAN WHEAT*, BARLEY MALT EXTRACT*, SOY FIBER*, FLAX MEAL*, FLAX SEEDS*, OAT BRAN*, FREEZE-DRIED BLUEBERRIES, SEA SALT, BLUEBERRY FLAVOR*, CINNAMON*, TOCOPHEROLS (VITAMIN E).

Allergens and diets

Contains: Soy, Wheat, Gluten

  • Vegan
  • Vegetarian
  • Not gluten-free
  • Palm-oil-free

Always check the package: recipes change.

More from Nature's Path Organic

Sources

  1. Guideline: sugars intake for adults and children

    World Health Organization · Mar 4, 2015 · Agency assessment

    “In both adults and children, WHO recommends reducing the intake of free sugars to less than 10% of total energy intake”

    who.int

  2. Dietary Guidelines for Americans, 2025–2030

    U.S. Department of Health and Human Services and U.S. Department of Agriculture · January 2026 · Regulator

    “Limit foods and beverages that include artificial flavors, petroleum-based dyes, artificial preservatives, and low-calorie non-nutritive sweeteners.”

    cdn.realfood.gov

  3. Added and free sugars should be as low as possible

    European Food Safety Authority · Feb 28, 2022 · Agency assessment

    “Sugar consumption is a known cause of dental caries.”

    efsa.europa.eu

  4. Ultra-processed foods: what they are and how to identify them

    Public Health Nutrition · April 2019 · Peer-reviewed

    doi.org

  5. Sodium reduction (fact sheet)

    World Health Organization · May 11, 2026 · Agency assessment

    “For adults, WHO recommends less than 2000 mg/day of sodium (equivalent to less than 5 g/day salt), or just under a teaspoon.”

    who.int

  6. Regulation (EU) 2018/848 of 30 May 2018 on organic production and labelling of organic products

    European Union (Official Journal) · May 30, 2018 · Law

    eur-lex.europa.eu

  7. 7 CFR 205.102 Use of the term "organic" (National Organic Program)

    Electronic Code of Federal Regulations (eCFR), U.S. Office of the Federal Register · Feb 17, 2010 · Law

    “Any agricultural product that is sold, labeled, or represented as “100 percent organic,” “organic,” or “made with organic (specified ingredients or food group(s))” must be: (a) Produced in accordance with the requirements specified in § 205.101 or §§ 205.202 through 205.207”

    ecfr.gov

  8. Ultra-processed food exposure and adverse health outcomes: umbrella review of epidemiological meta-analyses

    BMJ · Feb 28, 2024 · Peer-reviewed

    “Greater exposure to ultra-processed food was associated with a higher risk of adverse health outcomes, especially cardiometabolic, common mental disorder, and mortality outcomes.”

    doi.org

  9. Ultra-Processed Diets Cause Excess Calorie Intake and Weight Gain: An Inpatient Randomized Controlled Trial of Ad Libitum Food Intake

    Cell Metabolism · July 2019 · Peer-reviewed

    doi.org