Breakfast cereals
Special K Original Multi-Grain Touch of Cinnamon
12.9 oz (365 g)
Score
- Ultra-processed
- Contains added sugars
- No additives
Why it scores 47
Special K Original Multi-Grain Touch of Cinnamon scores 47 out of 100 (Okay) under GoodSwap’s published rules. What moved the score most:
- minus 20 points Sugar: An added sugar. Strong
- minus 18 points Ultra-processed (NOVA 4): Classified NOVA 4: made with industrial ingredients and additives. Strong
- minus 8 points Sugars 15.3 g / 100 g: High in sugar. Strong
Every line of the math is on The Receipt below, with its evidence tier and sources.
Better breakfast cereals
-
Classic Bircher Apple Cinnamon Almond Muesli Cereal Seven Sundays · 12 oz (340 g) Not ultra-processed · No added sugars Score 97 out of 100 , 50 points higher -
Weis, shredded wheat, bite size, 100% natural whole grain cereal Weis · 16.4 oz/1.025 lb/465 g Not ultra-processed · No added sugars Score 100 out of 100 , 53 points higher -
Shredded wheat bite size shredded whole grain wheat cereal, shredded wheat Food Club Not ultra-processed · No added sugars Score 100 out of 100 , 53 points higher -
Grain Free Cereal Lovebird · 7 oz/198 g Not ultra-processed · No added sugars Score 100 out of 100 , 53 points higher -
Qi'a Gluten-Free Oatmeal – Cinnamon Pumpkin Seed Nature's Path · 8 oz No added sugars · No sugar Score 91 out of 100 , 44 points higher
The same kind of product, at least 10 points higher, sold in the US. Never paid placements.
The Receipt
Original Multi-Grain Touch of Cinnamon
Ingredients
- Sugar minus 20 points
Processing
- Ultra-processed (NOVA 4) minus 18 points
Nutrition per 100 g
- Sugars 15.3 g / 100 g minus 8 points
- Salt 1.3 g / 100 g minus 5 points
- Energy 356 kcal / 100 g minus 2 points
100 − 53 = 47
Can’t score above 79. Contains sugar, an ingredient of high concern. [1][2][3]
Nutrition per 100 g
| Energy | 356 kcal |
|---|---|
| Fat | 1.7 g |
| Saturated fat | 0 g |
| Trans fat | 0 g |
| Carbohydrates | 74.6 g |
| Sugars | 15.3 g |
| Added sugars | 8.5 g |
| Fiber | 0 g |
| Protein | 16.9 g |
| Salt | 1.3 g |
Serving: 59g
Ingredients
- Harina de trigo
- arroz
- azúcar (high concern)
- proteína de soya aislada
- salvado de trigo (not recognized)
- canela (not recognized)
- saborizante de malta (not recognized)
- sal
- saborizante natural (not recognized)
- BHT para frescura (not recognized)
Label text, as published
Harina de trigo, arroz, azúcar, proteína de soya aislada, salvado de trigo, canela, saborizante de malta, sal, saborizante natural, BHT para frescura.
Allergens and diets
Contains: Soy, Wheat, Gluten
- Not gluten-free
- Palm-oil-free
Always check the package: recipes change.
Sources
-
Guideline: sugars intake for adults and children
“In both adults and children, WHO recommends reducing the intake of free sugars to less than 10% of total energy intake”
who.int
-
Dietary Guidelines for Americans, 2025–2030
“Limit foods and beverages that include artificial flavors, petroleum-based dyes, artificial preservatives, and low-calorie non-nutritive sweeteners.”
cdn.realfood.gov
-
Added and free sugars should be as low as possible
“Sugar consumption is a known cause of dental caries.”
efsa.europa.eu
-
“For adults, WHO recommends less than 2000 mg/day of sodium (equivalent to less than 5 g/day salt), or just under a teaspoon.”
who.int
-
“Greater exposure to ultra-processed food was associated with a higher risk of adverse health outcomes, especially cardiometabolic, common mental disorder, and mortality outcomes.”
doi.org