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Activia Probiotic
Photo: Open Food Facts contributors (CC BY-SA)

Yogurts

Activia Probiotic

2 unit

Good out of 100 High confidence
  • Ultra-processed
  • Contains non-nutritive sweeteners
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Why it scores 64

Activia Probiotic scores 64 out of 100 (Good) under GoodSwap’s published rules. What moved the score most:

  1. Ultra-processed (NOVA 4): Classified NOVA 4: made with industrial ingredients and additives. Strong
  2. 5 kinds of ultra-processing markers: Industrial additive classes found: bulking agent, flavoring, modified starch, non-nutritive sweetener and thickener, stabilizer or gelling agent. Emerging
  3. Inulin (chicory root fiber): An ingredient class typical of ultra-processed foods (NOVA group 4). Info

Every line of the math is on The Receipt below, with its evidence tier and sources.

Better yogurt

The same kind of product, at least 10 points higher, sold in the US. Never paid placements.

The Receipt

Probiotic

START100

Ingredients

  • Inulin (chicory root fiber)
    Info An ingredient class typical of ultra-processed foods (NOVA group 4). [1]
  • Modified starch
    Info An additive class typical of ultra-processed foods (NOVA group 4). [1]
  • Pectin
    Info An ingredient class typical of ultra-processed foods (NOVA group 4). [1]
  • Natural flavors
    Info "Natural flavor" is a legal category (21 CFR 101.22(a)(3)): flavor substances from spices, fruits, vegetables, meat, dairy or fermentation. [2][1]
  • Stevia (steviol glycosides)
    Emerging WHO (2023) recommends against using non-sugar sweeteners to control body weight (conditional recommendation); US dietary guidelines advise limiting them. [3][4]
  • Guar gum
    Info An ingredient class typical of ultra-processed foods (NOVA group 4). [1]
subtotal−12

Processing

  • Ultra-processed (NOVA 4)
    Strong Classified NOVA 4: made with industrial ingredients and additives. [1]
  • 5 kinds of ultra-processing markers
    Emerging Industrial additive classes found: bulking agent, flavoring, modified starch, non-nutritive sweetener and thickener, stabilizer or gelling agent. [1]
subtotal−24

Nutrition per 100 g

  • Saturated fat 1.1 g / 100 g
    Strong Contains some saturated fat. Counted at half for this whole-food category. [5]
subtotal−0.5
TOTAL 64Good

100 − 36.5 = 63.5 → 64

GTIN 00036632034731 · 2026-06-10

score v1.3.0 · kb 2026.10.11

High confidence

Same product, same score. Every time.

Nutrition per 100 g

Energy48 kcal
Fat1.1 g
Saturated fat1.1 g
Trans fat0 g
Carbohydrates6.5 g
Sugars4.3 g
Added sugars0 g
Fiber1.1 g
Protein3.2 g
Salt0.2 g

Serving: 93mL

Ingredients

High Moderate Not recognized Tap an ingredient for its evidence and rules.
Label text, as published

CULTURED GRADE A REDUCED FAT MILK, WATER, INULIN, FOOD STARCH, PECTIN, NATURAL FLAVORS, SEA SALT, STEVIA EXTRACT, GUAR GUM, CALCIUM CITRATE, LEMON JUICE CONCENTRATE, VITAMIN D3, LIVE CULTURES (L. BULGARICUS, L. LACTIS, S. THERMOPHILUS), LIVE AND ACTIVE PROBIOTIC (B. LACTIS DN 173-010/CNCM I-2494).

Allergens and diets

Contains: Milk

  • Not vegan
  • Palm-oil-free

Always check the package: recipes change.

Healthiest yogurts in the US

More from Activia

Sources

  1. Ultra-processed foods: what they are and how to identify them

    Public Health Nutrition · April 2019 · Peer-reviewed

    doi.org

  2. 21 CFR 101.22 Foods; labeling of spices, flavorings, colorings and chemical preservatives

    Electronic Code of Federal Regulations (eCFR), U.S. Office of the Federal Register · Dec 19, 2016 · Law

    “whose significant function in food is flavoring rather than nutritional.”

    ecfr.gov

  3. WHO advises not to use non-sugar sweeteners for weight control in newly released guideline

    World Health Organization · May 15, 2023 · Agency assessment

    “The recommendation is based on the findings of a systematic review of the available evidence which suggests that use of NSS does not confer any long-term benefit in reducing body fat in adults or children.”

    who.int

  4. Dietary Guidelines for Americans, 2025–2030

    U.S. Department of Health and Human Services and U.S. Department of Agriculture · January 2026 · Regulator

    “Limit foods and beverages that include artificial flavors, petroleum-based dyes, artificial preservatives, and low-calorie non-nutritive sweeteners.”

    cdn.realfood.gov

  5. Saturated fatty acid and trans-fatty acid intake for adults and children: WHO guideline

    World Health Organization · Jul 17, 2023 · Agency assessment

    “WHO recommends that adults and children reduce saturated fatty acid intake to 10% of total energy intake (strong recommendation).”

    who.int

  6. Ultra-processed food exposure and adverse health outcomes: umbrella review of epidemiological meta-analyses

    BMJ · Feb 28, 2024 · Peer-reviewed

    “Greater exposure to ultra-processed food was associated with a higher risk of adverse health outcomes, especially cardiometabolic, common mental disorder, and mortality outcomes.”

    doi.org

  7. Ultra-Processed Diets Cause Excess Calorie Intake and Weight Gain: An Inpatient Randomized Controlled Trial of Ad Libitum Food Intake

    Cell Metabolism · July 2019 · Peer-reviewed

    doi.org