Confectioneries
Wrigley's Big Red Cinnamon Gum
Score
- Ultra-processed
- High in sugar
- Contains non-nutritive sweeteners
- Contains added sugars
- Contains artificial flavors
- No synthetic dyes
Why it scores 8
Wrigley's Big Red Cinnamon Gum scores 8 out of 100 (Bad) under GoodSwap’s published rules. What moved the score most:
- minus 20 points Sugar: An added sugar. Strong
- minus 20 points Corn syrup: An added sugar. Strong
- minus 18 points Ultra-processed (NOVA 4): Classified NOVA 4: made with industrial ingredients and additives. Strong
Every line of the math is on The Receipt below, with its evidence tier and sources.
Better chewing gum
-
Cinnamon Gum Pür Gum · 77 g (2.72 oz) 55 morceaux Less sugar · No non-nutritive sweeteners Score 63 out of 100 , 55 points higher -
Mentos Tropical/Red Fruit Lime Mentos Less sugar · No added sugars Score 47 out of 100 , 39 points higher -
Neuro gum cinnamon Neuro Gum Less sugar · No added sugars Score 57 out of 100 , 49 points higher -
Peppermint gum Pur Less sugar · No non-nutritive sweeteners Score 62 out of 100 , 54 points higher -
B fresh cinnamon flavored gum xylitol sweetened B-Fresh Inc. · 4.69 oz/133 g Less sugar · No non-nutritive sweeteners Score 75 out of 100 , 67 points higher
The same kind of product, at least 10 points higher, sold in the US. Never paid placements.
The Receipt
Big Red Cinnamon Gum
Ingredients
- Sugar minus 20 points
- Corn syrup minus 20 points
- Aspartame minus 10 points
Processing
- Ultra-processed (NOVA 4) minus 18 points
- 7 kinds of ultra-processing markers minus 8 points
Nutrition per 100 g
- Sugars 74.1 g / 100 g minus 14 points
- Energy 370 kcal / 100 g minus 2 points
100 − 92 = 8
Can’t score above 79. Contains sugar, an ingredient of high concern. [1][2][3][4][5][6][7][8][9][10][11]
Can’t score above 79. High in sugars (above the front-of-pack "high" level). [13]
Nutrition per 100 g
| Energy | 370 kcal |
|---|---|
| Fat | 0 g |
| Saturated fat | 0 g |
| Trans fat | 0 g |
| Carbohydrates | 74.1 g |
| Sugars | 74.1 g |
| Added sugars | 80 g |
| Fiber | 0 g |
| Protein | 0 g |
| Salt | 0 g |
Serving: 1 STICK (2.7 g)
Ingredients
- SUGAR (high concern)
- GUM BASE
- CORN SYRUP (high concern)
- NATURAL AND ARTIFICIAL FLAVORS
- GLYCEROL
- SOY LECITHIN
- COLOR ADDED
- ACESULFAME K (moderate concern)
- HYDROXYLATED SOY LECITHIN
- ASPARTAME (high concern)
- BHT (TO MAINTAIN FRESHNESS)
Label text, as published
SUGAR, GUM BASE, CORN SYRUP, NATURAL AND ARTIFICIAL FLAVORS; LESS THAN 2% OF: GLYCEROL, SOY LECITHIN, COLOR ADDED, ACESULFAME K, HYDROXYLATED SOY LECITHIN, ASPARTAME, BHT (TO MAINTAIN FRESHNESS).
Allergens and diets
Contains: Soy
- Palm-oil-free
Always check the package: recipes change.
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Fine Hazel Nut Chocolates Ferrero Rocher · 38 g Ultra-processedHigh in sugarHigh in saturated fatContains added sugars Score 22 out of 100 Poor -
Crunchy cookie M&M's · 7.40 oz/209.8 g Dye with an EU warning labelContains synthetic dyesUltra-processedHigh in sugar Score 0 out of 100 Bad -
Fruit chews Starburst · 15.60 oz/442.3 g Dye with an EU warning labelContains synthetic dyesUltra-processedHigh in sugar Score 2 out of 100 Bad -
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More from Wrigley's
Sources
-
Guideline: sugars intake for adults and children
“In both adults and children, WHO recommends reducing the intake of free sugars to less than 10% of total energy intake”
who.int
-
Dietary Guidelines for Americans, 2025–2030
“Limit foods and beverages that include artificial flavors, petroleum-based dyes, artificial preservatives, and low-calorie non-nutritive sweeteners.”
cdn.realfood.gov
-
Added and free sugars should be as low as possible
“Sugar consumption is a known cause of dental caries.”
efsa.europa.eu
-
Regulation (EU) No 1169/2011, Annex III point 2.3 (aspartame)
“‘contains a source of phenylalanine’ shall appear on the label in cases where aspartame/aspartame-acesulfame salt is designated in the list of ingredients by its specific name.”
eur-lex.europa.eu
-
Aspartame hazard and risk assessment results released (IARC, WHO and FAO joint news release)
“Citing “limited evidence” for carcinogenicity in humans, IARC classified aspartame as possibly carcinogenic to humans (IARC Group 2B) and JECFA reaffirmed the acceptable daily intake of 40 mg/kg body weight.”
who.int
-
Aspartame and Other Sweeteners in Food
“The FDA disagrees with IARC’s conclusion that these studies support classifying aspartame as a possible carcinogen to humans.”
fda.gov
-
“Aspartame and its breakdown products are safe for human consumption at current levels of exposure”
efsa.europa.eu
-
Artificial sweeteners and cancer risk: Results from the NutriNet-Santé population-based cohort study
“In this large cohort study, artificial sweeteners (especially aspartame and acesulfame-K), which are used in many food and beverage brands worldwide, were associated with increased cancer risk.”
doi.org
-
WHO advises not to use non-sugar sweeteners for weight control in newly released guideline
“The recommendation is based on the findings of a systematic review of the available evidence which suggests that use of NSS does not confer any long-term benefit in reducing body fat in adults or children.”
who.int
-
“Table 3: Criteria for drinks (per 100ml)”
assets.publishing.service.gov.uk
-
“Greater exposure to ultra-processed food was associated with a higher risk of adverse health outcomes, especially cardiometabolic, common mental disorder, and mortality outcomes.”
doi.org