Cereals and their products
Kashi Strawberry Banana Smoothie Loops Cereal
10 oz
Score
- Ultra-processed
- High in sugar
- Contains added sugars
- Contains seed oils
- No synthetic dyes
- Contains whole grains
Why it scores 44
Kashi Strawberry Banana Smoothie Loops Cereal scores 44 out of 100 (Okay) under GoodSwap’s published rules. What moved the score most:
- minus 20 points Sugar: An added sugar. Strong
- minus 18 points Ultra-processed (NOVA 4): Classified NOVA 4: made with industrial ingredients and additives. Strong
- minus 11 points Sugars 23.7 g / 100 g: Very high in sugar. Strong
Every line of the math is on The Receipt below, with its evidence tier and sources.
Better breakfast cereals
-
Rise & Shine Mix Strawberry Banana Nut Seven Sundays · 567 g Not ultra-processed · Less sugar Score 89 out of 100 , 45 points higher -
Bite-Sized Wheat Squares 365 Whole Foods Market · 14 oz Not ultra-processed · Less sugar Score 96 out of 100 , 52 points higher -
Shredded Wheat Original Post · 16.4 oz (465 g) Not ultra-processed · Less sugar Score 100 out of 100 , 56 points higher -
Grape-Nuts Cereal Post · 20.5 oz (1 lb 4.5 oz) 581 g Not ultra-processed · Less sugar Score 93 out of 100 , 49 points higher -
Fortified Creamy Hot Wheat Cereal Malt O Meal · 18 oz (1 lb 2 oz) 510 g Not ultra-processed · Less sugar Score 100 out of 100 , 56 points higher
The same kind of product, at least 10 points higher, sold in the US. Never paid placements.
The Receipt
Strawberry Banana Smoothie Loops Cereal
Ingredients
- Sugar minus 20 points
- Canola oil minus 2.5 points
- Natural flavors minus 2.5 points
Processing
- Ultra-processed (NOVA 4) minus 18 points
- 2 kinds of ultra-processing markers minus 1.5 points
Nutrition per 100 g
- Sugars 23.7 g / 100 g minus 11 points
- Salt 1 g / 100 g minus 3 points
- Energy 368 kcal / 100 g minus 2 points
- Fiber 10.5 g / 100 g plus 4 points
100 − 56.5 = 43.5 → 44
Can’t score above 79. Contains sugar, an ingredient of high concern. [1][2][3]
Can’t score above 79. High in sugars (above the front-of-pack "high" level). [11]
Nutrition per 100 g
| Energy | 368 kcal |
|---|---|
| Fat | 4 g |
| Saturated fat | 0 g |
| Trans fat | 0 g |
| Carbohydrates | 84.2 g |
| Sugars | 23.7 g |
| Added sugars | 21.1 g |
| Fiber | 10.5 g |
| Protein | 7.9 g |
| Salt | 1 g |
Serving: 1 cup (38 g)
Ingredients
- Whole grain oat flour
- whole wheat flour
- cane sugar (high concern)
- degerminated yellow corn meal
- oat fiber
- banana puree
- strawberry puree
- expeller pressed canola oil
- salt
- natural flavors
- vegetable juice for color
- mixed tocopherols (vitamin E) for freshness
Label text, as published
Whole grain oat flour, whole wheat flour, cane sugar, degerminated yellow corn meal, oat fiber, banana puree, strawberry puree, expeller pressed canola oil, salt, natural flavors, vegetable juice for color, mixed tocopherols (vitamin E) for freshness
Allergens and diets
Contains: Wheat, Gluten
- Not gluten-free
- Palm-oil-free
Always check the package: recipes change.
Sources
-
Guideline: sugars intake for adults and children
“In both adults and children, WHO recommends reducing the intake of free sugars to less than 10% of total energy intake”
who.int
-
Dietary Guidelines for Americans, 2025–2030
“Limit foods and beverages that include artificial flavors, petroleum-based dyes, artificial preservatives, and low-calorie non-nutritive sweeteners.”
cdn.realfood.gov
-
Added and free sugars should be as low as possible
“Sugar consumption is a known cause of dental caries.”
efsa.europa.eu
-
“replacement of saturated fat in the diet with linoleic acid effectively lowers serum cholesterol but does not support the hypothesis that this translates to a lower risk of death from coronary heart disease or all causes.”
doi.org
-
“These data provide support for current recommendations to replace saturated fat with polyunsaturated fat for primary prevention of CHD.”
doi.org
-
21 CFR 101.22 Foods; labeling of spices, flavorings, colorings and chemical preservatives
“whose significant function in food is flavoring rather than nutritional.”
ecfr.gov
-
“For adults, WHO recommends less than 2000 mg/day of sodium (equivalent to less than 5 g/day salt), or just under a teaspoon.”
who.int
-
“Table 3: Criteria for drinks (per 100ml)”
assets.publishing.service.gov.uk
-
“Greater exposure to ultra-processed food was associated with a higher risk of adverse health outcomes, especially cardiometabolic, common mental disorder, and mortality outcomes.”
doi.org