Breakfast cereals
General Mills Cinnamon Cheerios Protein
32.6 oz
Score
- High in sugar
- No additives
Why it scores 79
General Mills Cinnamon Cheerios Protein scores 79 out of 100 (Good) under GoodSwap’s published rules. What moved the score most:
- minus 14 points Sugars 32.4 g / 100 g: Very high in sugar. Strong
- minus 5 points Salt 1.4 g / 100 g: High in salt. Strong
- minus 2 points Energy 405 kcal / 100 g: Energy-dense for its weight. Info
Capped at 79: High in sugars (above the front-of-pack "high" level).
Every line of the math is on The Receipt below, with its evidence tier and sources.
Better breakfast cereals
-
Classic Bircher Apple Cinnamon Almond Muesli Cereal Seven Sundays · 12 oz (340 g) Less sugar Score 97 out of 100 , 18 points higher -
Farmers Market Mix Seven Sundays · 12 oz Less sugar Score 100 out of 100 , 21 points higher -
Quinoa Flakes Ancient Harvest · 12 oz Less sugar Score 100 out of 100 , 21 points higher -
Shredded Wheat Original Post · 16.4 oz (465 g) Less sugar Score 100 out of 100 , 21 points higher -
Fortified Creamy Hot Wheat Cereal Malt O Meal · 18 oz (1 lb 2 oz) 510 g Less sugar Score 100 out of 100 , 21 points higher
The same kind of product, at least 10 points higher, sold in the US. Never paid placements.
The Receipt
Cinnamon Cheerios Protein
Nutrition per 100 g
- Sugars 32.4 g / 100 g minus 14 points
- Salt 1.4 g / 100 g minus 5 points
- Energy 405 kcal / 100 g minus 2 points
- Fiber 5.4 g / 100 g plus 2 points
100 − 19 = 81 → capped at 79
Capped at 79. High in sugars (above the front-of-pack "high" level). [4]
Nutrition per 100 g
| Energy | 405 kcal |
|---|---|
| Fat | 6.8 g |
| Saturated fat | 0 g |
| Trans fat | 0 g |
| Carbohydrates | 64.9 g |
| Sugars | 32.4 g |
| Added sugars | 32.4 g |
| Fiber | 5.4 g |
| Protein | 21.6 g |
| Salt | 1.4 g |
Serving: 37g
Ingredients
- Cheerios Protein (not recognized)
- 150 calories per cup (not recognized)
- 0g saturated fat (not recognized)
- 210mg sodium
Label text, as published
Cheerios Protein, 8g protein per serving, 150 calories per cup, 0g saturated fat, 210mg sodium.
Sources
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Guideline: sugars intake for adults and children
“In both adults and children, WHO recommends reducing the intake of free sugars to less than 10% of total energy intake”
who.int
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“For adults, WHO recommends less than 2000 mg/day of sodium (equivalent to less than 5 g/day salt), or just under a teaspoon.”
who.int
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Dietary Guidelines for Americans, 2025–2030
“Limit foods and beverages that include artificial flavors, petroleum-based dyes, artificial preservatives, and low-calorie non-nutritive sweeteners.”
cdn.realfood.gov
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“Table 3: Criteria for drinks (per 100ml)”
assets.publishing.service.gov.uk