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Mott's Motts strawberry, soft baked apple filled bars
Photo: Open Food Facts contributors (CC BY-SA)

Breakfast cereals

Mott's Motts strawberry, soft baked apple filled bars

1.31 oz

Good out of 100 High confidence
  • Ultra-processed
  • High in sugar
  • No additives
  • Contains whole grains
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Why it scores 61

Mott's Motts strawberry, soft baked apple filled bars scores 61 out of 100 (Good) under GoodSwap’s published rules. What moved the score most:

  1. Ultra-processed (NOVA 4): Classified NOVA 4: made with industrial ingredients and additives. Strong
  2. Sugars 27 g / 100 g: Very high in sugar. Strong
  3. Saturated fat 4.1 g / 100 g: High in saturated fat. Strong

Every line of the math is on The Receipt below, with its evidence tier and sources.

The Receipt

Motts strawberry, soft baked apple filled bars

START100

Ingredients

  • Natural flavors
    Info "Natural flavor" is a legal category (21 CFR 101.22(a)(3)): flavor substances from spices, fruits, vegetables, meat, dairy or fermentation. [1][2]
subtotal−2.5

Processing

  • Ultra-processed (NOVA 4)
    Strong Classified NOVA 4: made with industrial ingredients and additives. [2]
subtotal−18

Nutrition per 100 g

  • Sugars 27 g / 100 g
    Strong Very high in sugar. [3]
  • Saturated fat 4.1 g / 100 g
    Strong High in saturated fat. [4]
  • Salt 1.4 g / 100 g
    Strong High in salt. [5]
  • Energy 378 kcal / 100 g
    Info Energy-dense for its weight. [6]
  • Fiber 8.1 g / 100 g
    Strong A good source of fiber. [6]
subtotal−19
TOTAL 61Good

100 − 39.5 = 60.5 → 61

Can’t score above 79. High in sugars (above the front-of-pack "high" level). [7]

GTIN 00016000231191 · 2026-07-04

score v1.3.0 · kb 2026.10.11

High confidence

Same product, same score. Every time.

Nutrition per 100 g

Energy378 kcal
Fat10.8 g
Saturated fat4.1 g
Trans fat0 g
Carbohydrates70.3 g
Sugars27 g
Added sugars18.9 g
Fiber8.1 g
Protein2.7 g
Salt1.4 g

Serving: 37g

Ingredients

High Moderate Not recognized Tap an ingredient for its evidence and rules.
Label text, as published

Soft baked apple filled bars, whole wheat flour, strawberries, natural flavors, fiber, and real fruit.

Allergens and diets

Contains: Soy, Wheat, Gluten, Egg

  • Not gluten-free
  • Palm-oil-free

Always check the package: recipes change.

Healthiest breakfast cereals in the US

More from Mott's

Sources

  1. 21 CFR 101.22 Foods; labeling of spices, flavorings, colorings and chemical preservatives

    Electronic Code of Federal Regulations (eCFR), U.S. Office of the Federal Register · Dec 19, 2016 · Law

    “whose significant function in food is flavoring rather than nutritional.”

    ecfr.gov

  2. Ultra-processed foods: what they are and how to identify them

    Public Health Nutrition · April 2019 · Peer-reviewed

    doi.org

  3. Guideline: sugars intake for adults and children

    World Health Organization · Mar 4, 2015 · Agency assessment

    “In both adults and children, WHO recommends reducing the intake of free sugars to less than 10% of total energy intake”

    who.int

  4. Saturated fatty acid and trans-fatty acid intake for adults and children: WHO guideline

    World Health Organization · Jul 17, 2023 · Agency assessment

    “WHO recommends that adults and children reduce saturated fatty acid intake to 10% of total energy intake (strong recommendation).”

    who.int

  5. Sodium reduction (fact sheet)

    World Health Organization · May 11, 2026 · Agency assessment

    “For adults, WHO recommends less than 2000 mg/day of sodium (equivalent to less than 5 g/day salt), or just under a teaspoon.”

    who.int

  6. Dietary Guidelines for Americans, 2025–2030

    U.S. Department of Health and Human Services and U.S. Department of Agriculture · January 2026 · Regulator

    “Limit foods and beverages that include artificial flavors, petroleum-based dyes, artificial preservatives, and low-calorie non-nutritive sweeteners.”

    cdn.realfood.gov

  7. Guide to creating a front of pack (FoP) nutrition label for pre-packed products sold through retail outlets

    Department of Health and Social Care / Food Standards Agency (GOV.UK) · Nov 8, 2016 · Regulator

    “Table 3: Criteria for drinks (per 100ml)”

    assets.publishing.service.gov.uk

  8. Ultra-processed food exposure and adverse health outcomes: umbrella review of epidemiological meta-analyses

    BMJ · Feb 28, 2024 · Peer-reviewed

    “Greater exposure to ultra-processed food was associated with a higher risk of adverse health outcomes, especially cardiometabolic, common mental disorder, and mortality outcomes.”

    doi.org

  9. Ultra-Processed Diets Cause Excess Calorie Intake and Weight Gain: An Inpatient Randomized Controlled Trial of Ad Libitum Food Intake

    Cell Metabolism · July 2019 · Peer-reviewed

    doi.org