Muffins
Kirkland Signature Blueberries + Cream Muffin 8pk
31 oz
Score
- Ultra-processed
- High in sugar
- High in saturated fat
- Contains added sugars
- Contains seed oils
Why it scores 8
Kirkland Signature Blueberries + Cream Muffin 8pk scores 8 out of 100 (Bad) under GoodSwap’s published rules. What moved the score most:
- minus 20 points Sugar: An added sugar. Strong
- minus 20 points Brown sugar: An added sugar. Strong
- minus 18 points Ultra-processed (NOVA 4): Classified NOVA 4: made with industrial ingredients and additives. Strong
Every line of the math is on The Receipt below, with its evidence tier and sources.
Better muffins
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Blueberry Muffin Protein Treats Magic Spoon · 1 bar, 40 g Less sugar · No added sugars Score 58 out of 100 , 50 points higher -
No sugar added blueberry streusel muffins Marketside · 14 oz Less sugar · Less saturated fat Score 50 out of 100 , 42 points higher -
Blueberry Muffin Chef Pierre Not ultra-processed · Less saturated fat Score 79 out of 100 , 71 points higher -
Blueberry chia muffin oatmeal Specially Selected · 76 g Less saturated fat · No seed oils Score 48 out of 100 , 40 points higher -
Blueberry Raspberry oat bran muffins Trader Joe's · 19 oz (1 lb 3 oz) 539 g Not ultra-processed · Less sugar Score 65 out of 100 , 57 points higher
The same kind of product, at least 10 points higher, sold in the US. Never paid placements.
The Receipt
Blueberries + Cream Muffin 8pk
Ingredients
- Sugar minus 20 points
- Brown sugar minus 20 points
- Soybean oil minus 2.5 points
- Sodium acid pyrophosphate minus 1.5 points
- Calcium phosphate minus 1.5 points
- Modified starch minus 1.5 points
- Natural flavors minus 0.5 points
Processing
- Ultra-processed (NOVA 4) minus 18 points
- 2 kinds of ultra-processing markers minus 1.5 points
Nutrition per 100 g
- Sugars 24.3 g / 100 g minus 11 points
- Saturated fat 13 g / 100 g minus 9 points
- Salt 0.7 g / 100 g minus 3 points
- Energy 400 kcal / 100 g minus 2 points
100 − 92 = 8
Can’t score above 79. Contains sugar, an ingredient of high concern. [1][2][3]
Can’t score above 79. High in fat, saturated fat and sugars (above the front-of-pack "high" level). [13]
Nutrition per 100 g
| Energy | 400 kcal |
|---|---|
| Fat | 21.7 g |
| Saturated fat | 13 g |
| Trans fat | 0.9 g |
| Carbohydrates | 47 g |
| Sugars | 24.3 g |
| Added sugars | 21.7 g |
| Fiber | 0.9 g |
| Protein | 5.2 g |
| Salt | 0.7 g |
Serving: 1 portion (115 g)
Ingredients
- bleached enriched flour (wheat flour, malted barley flour, niacin, iron, thiamin mononitrate, riboflavin, folic acid)
- blueberries
- sugar (high concern)
- eggs
- brown sugar (high concern)
- sour cream (grade A cultured cream, whole milk, pasteurized milk with vitamin D)
- corn starch
- soybean oil
- leavening (sodium bicarbonate, sodium acid pyrophosphate, monocalcium phosphate) (not recognized)
- modified corn starch
- vanilla extract
- natural flavors
- enzymes
- egg white
- whey
- soy flour
Label text, as published
bleached enriched flour (wheat flour, malted barley flour, niacin, iron, thiamin mononitrate, riboflavin, folic acid), blueberries, sugar, eggs, brown sugar, sour cream (grade A cultured cream, whole milk, pasteurized milk with vitamin D), corn starch, soybean oil, leavening (sodium bicarbonate, sodium acid pyrophosphate, monocalcium phosphate), modified corn starch, vanilla extract, natural flavors, enzymes, egg white, whey, soy flour
Allergens and diets
Contains: Milk, Soy, Wheat, Gluten, Egg
- Not vegan
- Not gluten-free
- Palm-oil-free
Always check the package: recipes change.
Sources
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Guideline: sugars intake for adults and children
“In both adults and children, WHO recommends reducing the intake of free sugars to less than 10% of total energy intake”
who.int
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Dietary Guidelines for Americans, 2025–2030
“Limit foods and beverages that include artificial flavors, petroleum-based dyes, artificial preservatives, and low-calorie non-nutritive sweeteners.”
cdn.realfood.gov
-
Added and free sugars should be as low as possible
“Sugar consumption is a known cause of dental caries.”
efsa.europa.eu
-
“replacement of saturated fat in the diet with linoleic acid effectively lowers serum cholesterol but does not support the hypothesis that this translates to a lower risk of death from coronary heart disease or all causes.”
doi.org
-
“These data provide support for current recommendations to replace saturated fat with polyunsaturated fat for primary prevention of CHD.”
doi.org
-
EFSA issues new advice on phosphates
“We estimated that dietary exposure to phosphates may exceed the new ADI for infants, toddlers and children with average consumption of phosphates in their diet.”
efsa.europa.eu
-
21 CFR 101.22 Foods; labeling of spices, flavorings, colorings and chemical preservatives
“whose significant function in food is flavoring rather than nutritional.”
ecfr.gov
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Saturated fatty acid and trans-fatty acid intake for adults and children: WHO guideline
“WHO recommends that adults and children reduce saturated fatty acid intake to 10% of total energy intake (strong recommendation).”
who.int
-
“For adults, WHO recommends less than 2000 mg/day of sodium (equivalent to less than 5 g/day salt), or just under a teaspoon.”
who.int
-
“Table 3: Criteria for drinks (per 100ml)”
assets.publishing.service.gov.uk
-
“Greater exposure to ultra-processed food was associated with a higher risk of adverse health outcomes, especially cardiometabolic, common mental disorder, and mortality outcomes.”
doi.org