Muesli
Simply Nature Cinnamon Raisin Granola Cereal
12 oz
Score
- Ultra-processed
- High in sugar
- Contains added sugars
- Contains seed oils
- Certified organic
- No additives
- Contains whole grains
Why it scores 23
Simply Nature Cinnamon Raisin Granola Cereal scores 23 out of 100 (Poor) under GoodSwap’s published rules. What moved the score most:
- minus 20 points Sugar: An added sugar. Strong
- minus 20 points Corn syrup: An added sugar. Strong
- minus 18 points Ultra-processed (NOVA 4): Classified NOVA 4: made with industrial ingredients and additives. Strong
Every line of the math is on The Receipt below, with its evidence tier and sources.
Better granola and muesli
-
Cinnamon Raisin Organic Granola Alter Eco · 8 oz Not ultra-processed · Less sugar Score 68 out of 100 , 45 points higher -
Apple, Raisin & Walnut Granola Nature's Promise Organic · 12 oz Not ultra-processed · Less sugar Score 79 out of 100 , 56 points higher -
Zero apple cinnamon nut granola Kind · 8 oz Less sugar · No added sugars Score 63 out of 100 , 40 points higher -
Organic Sprouted Cinnamon Flax Granola One Degree Organic Foods · 11 oz Not ultra-processed · Less sugar Score 66 out of 100 , 43 points higher -
Nut Granola Blueberry Cinnamon Sweet & Crunchy Snacks Generation LLC · 624 g Less sugar · No added sugars Score 70 out of 100 , 47 points higher
The same kind of product, at least 10 points higher, sold in the US. Never paid placements.
The Receipt
Cinnamon Raisin Granola Cereal
Ingredients
- Sugar minus 20 points
- Corn syrup minus 20 points
- Sunflower oil minus 2.5 points
- Natural flavors minus 1.5 points
Processing
- Ultra-processed (NOVA 4) minus 18 points
- 2 kinds of ultra-processing markers minus 1.5 points
Nutrition per 100 g
- Sugars 27.3 g / 100 g minus 14 points
- Energy 400 kcal / 100 g minus 2 points
- Fiber 5.5 g / 100 g plus 2 points
100 − 77.5 = 22.5 → 23
Can’t score above 79. Contains sugar, an ingredient of high concern. [1][2][3]
Can’t score above 79. High in sugars (above the front-of-pack "high" level). [10]
Nutrition per 100 g
| Energy | 400 kcal |
|---|---|
| Fat | 10.9 g |
| Saturated fat | 0.9 g |
| Trans fat | 0 g |
| Carbohydrates | 67.3 g |
| Sugars | 27.3 g |
| Added sugars | 15 g |
| Fiber | 5.5 g |
| Protein | 9.1 g |
| Salt | 0.3 g |
Serving: 0.5 cup (55 g)
Ingredients
- Organic oats
- organic cane sugar (high concern)
- organic raisins
- (organic sunflower oil)
- organic tapioca syrup (high concern)
- organic sunflower oil organic brown rice crisps
- organic spices
- salt
- natural flavor
Label text, as published
Organic oats, organic cane sugar, organic raisins, (organic sunflower oil), organic tapioca syrup, organic sunflower oil organic brown rice crisps, organic spices, salt, natural flavor
Allergens and diets
Contains: Gluten
- Not gluten-free
- Palm-oil-free
Always check the package: recipes change.
Sources
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Guideline: sugars intake for adults and children
“In both adults and children, WHO recommends reducing the intake of free sugars to less than 10% of total energy intake”
who.int
-
Dietary Guidelines for Americans, 2025–2030
“Limit foods and beverages that include artificial flavors, petroleum-based dyes, artificial preservatives, and low-calorie non-nutritive sweeteners.”
cdn.realfood.gov
-
Added and free sugars should be as low as possible
“Sugar consumption is a known cause of dental caries.”
efsa.europa.eu
-
“replacement of saturated fat in the diet with linoleic acid effectively lowers serum cholesterol but does not support the hypothesis that this translates to a lower risk of death from coronary heart disease or all causes.”
doi.org
-
“These data provide support for current recommendations to replace saturated fat with polyunsaturated fat for primary prevention of CHD.”
doi.org
-
21 CFR 101.22 Foods; labeling of spices, flavorings, colorings and chemical preservatives
“whose significant function in food is flavoring rather than nutritional.”
ecfr.gov
-
“Table 3: Criteria for drinks (per 100ml)”
assets.publishing.service.gov.uk
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“Greater exposure to ultra-processed food was associated with a higher risk of adverse health outcomes, especially cardiometabolic, common mental disorder, and mortality outcomes.”
doi.org