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Lily's Creamy Milk Milk Chocolate Style Bar
Photo: Open Food Facts contributors (CC BY-SA)

Milk chocolates

Lily's Creamy Milk Milk Chocolate Style Bar

3 oz/85 g

Okay out of 100 Medium confidence
  • Ultra-processed
  • High in saturated fat
  • Contains non-nutritive sweeteners
  • Contains sugar alcohols
  • Seed-oil free
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Why it scores 54

Lily's Creamy Milk Milk Chocolate Style Bar scores 54 out of 100 (Okay) under GoodSwap’s published rules. What moved the score most:

  1. Ultra-processed (NOVA 4): Classified NOVA 4: made with industrial ingredients and additives. Strong
  2. Saturated fat 20 g / 100 g: Very high in saturated fat. Strong
  3. Erythritol: A 2023 study linked higher blood erythritol to cardiovascular events and found it increased clotting activity; long-term safety studies are warranted. Strong

Every line of the math is on The Receipt below, with its evidence tier and sources.

Better chocolate candy

The same kind of product, at least 10 points higher, sold in the US. Never paid placements.

The Receipt

Creamy Milk Milk Chocolate Style Bar

START100

Ingredients

  • Erythritol
    Strong A 2023 study linked higher blood erythritol to cardiovascular events and found it increased clotting activity; long-term safety studies are warranted. [1][2]
  • Dextrin
    Info An additive class typical of ultra-processed foods (NOVA group 4). [3]
  • Inulin (chicory root fiber)
    Info An ingredient class typical of ultra-processed foods (NOVA group 4). [3]
  • Sunflower lecithin
    Info An additive class typical of ultra-processed foods (NOVA group 4). [3]
  • Stevia (steviol glycosides)
    Emerging WHO (2023) recommends against using non-sugar sweeteners to control body weight (conditional recommendation); US dietary guidelines advise limiting them. [4][5]
subtotal−15.5

Processing

  • Ultra-processed (NOVA 4)
    Strong Classified NOVA 4: made with industrial ingredients and additives. [3]
  • 5 kinds of ultra-processing markers
    Emerging Industrial additive classes found: bulking agent, emulsifier, modified starch, non-nutritive sweetener and sugar alcohol (polyol). [3]
subtotal−24

Nutrition per 100 g

  • Saturated fat 20 g / 100 g
    Strong Very high in saturated fat. [6]
  • Energy 433 kcal / 100 g
    Info Energy-dense for its weight. [5]
  • Fiber 33.3 g / 100 g
    Strong A good source of fiber. [5]
subtotal−7
TOTAL 54Okay

100 − 46.5 = 53.5 → 54

Can’t score above 79. High in fat and saturated fat (above the front-of-pack "high" level). [7]

GTIN 00856481003043 · 2026-04-17

score v1.3.0 · kb 2026.10.11

Medium confidence

Same product, same score. Every time.

Nutrition per 100 g

Energy433 kcal
Fat33.3 g
Saturated fat20 g
Trans fat0 g
Carbohydrates56.7 g
Sugars3.3 g
Added sugars0 g
Fiber33.3 g
Protein6.7 g
Salt0.1 g

Serving: 1 serving (30 g)

Ingredients

High Moderate Not recognized Tap an ingredient for its evidence and rules.
Label text, as published

UNSWEETENED CHOCOLATE, DEXTRIN, COCOA BUTTER, ERYTHRITOL+, WHOLE MILK POWDER (RBST FREE), CHICORY ROOT FIBER, MILK FAT (RBST FREE), SUNFLOWER LECITHIN, STEVIA EXTRACT, VANILLA EXTRACT.

Allergens and diets

Contains: Milk, Soy

  • Not vegan
  • Vegetarian
  • Palm-oil-free

Always check the package: recipes change.

Healthiest milk chocolates in the US

More from Lily's

Sources

  1. The artificial sweetener erythritol and cardiovascular event risk

    Nature Medicine · March 2023 · Peer-reviewed

    “Our findings reveal that erythritol is both associated with incident MACE risk and fosters enhanced thrombosis. Studies assessing the long-term safety of erythritol are warranted.”

    doi.org

  2. Re-evaluation of erythritol (E 968) as a food additive (plain language summary)

    European Food Safety Authority · Dec 20, 2023 · Agency assessment

    “In all groups of people, both acute and chronic exposure to erythritol is above the newly set ADI.”

    efsa.europa.eu

  3. Ultra-processed foods: what they are and how to identify them

    Public Health Nutrition · April 2019 · Peer-reviewed

    doi.org

  4. WHO advises not to use non-sugar sweeteners for weight control in newly released guideline

    World Health Organization · May 15, 2023 · Agency assessment

    “The recommendation is based on the findings of a systematic review of the available evidence which suggests that use of NSS does not confer any long-term benefit in reducing body fat in adults or children.”

    who.int

  5. Dietary Guidelines for Americans, 2025–2030

    U.S. Department of Health and Human Services and U.S. Department of Agriculture · January 2026 · Regulator

    “Limit foods and beverages that include artificial flavors, petroleum-based dyes, artificial preservatives, and low-calorie non-nutritive sweeteners.”

    cdn.realfood.gov

  6. Saturated fatty acid and trans-fatty acid intake for adults and children: WHO guideline

    World Health Organization · Jul 17, 2023 · Agency assessment

    “WHO recommends that adults and children reduce saturated fatty acid intake to 10% of total energy intake (strong recommendation).”

    who.int

  7. Guide to creating a front of pack (FoP) nutrition label for pre-packed products sold through retail outlets

    Department of Health and Social Care / Food Standards Agency (GOV.UK) · Nov 8, 2016 · Regulator

    “Table 3: Criteria for drinks (per 100ml)”

    assets.publishing.service.gov.uk

  8. Ultra-processed food exposure and adverse health outcomes: umbrella review of epidemiological meta-analyses

    BMJ · Feb 28, 2024 · Peer-reviewed

    “Greater exposure to ultra-processed food was associated with a higher risk of adverse health outcomes, especially cardiometabolic, common mental disorder, and mortality outcomes.”

    doi.org

  9. Ultra-Processed Diets Cause Excess Calorie Intake and Weight Gain: An Inpatient Randomized Controlled Trial of Ad Libitum Food Intake

    Cell Metabolism · July 2019 · Peer-reviewed

    doi.org

  10. Regulation (EU) No 1169/2011, Annex III point 2.4 (foods with more than 10 % added polyols)

    European Union (Official Journal) · Oct 25, 2011 · Law

    “‘excessive consumption may produce laxative effects’.”

    eur-lex.europa.eu

  11. 21 CFR 184.1835 Sorbitol

    Electronic Code of Federal Regulations (eCFR), U.S. Office of the Federal Register · Nov 22, 2016 · Law

    ““Excess consumption may have a laxative effect.””

    ecfr.gov