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Hu Simple Milk Chocolate
Photo: Open Food Facts contributors (CC BY-SA)

Milk chocolates

Hu Simple Milk Chocolate

60 g

Okay out of 100 High confidence
  • High in sugar
  • High in saturated fat
  • Contains added sugars
  • Certified organic
  • No additives
  • Seed-oil free
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Why it scores 50

Hu Simple Milk Chocolate scores 50 out of 100 (Okay) under GoodSwap’s published rules. What moved the score most:

  1. Coconut sugar: An added sugar. Strong
  2. Sugars 33.3 g / 100 g: Very high in sugar. Strong
  3. Saturated fat 26.7 g / 100 g: Very high in saturated fat. Strong

Every line of the math is on The Receipt below, with its evidence tier and sources.

The Receipt

Simple Milk Chocolate

START100

Ingredients

  • Coconut sugar
    Strong An added sugar. [1][2][3]
subtotal−20

Processing

  • Processed (NOVA 3)
    Emerging Classified NOVA 3: processed with added salt, sugar or oil. [4]
subtotal−8

Nutrition per 100 g

  • Sugars 33.3 g / 100 g
    Strong Very high in sugar. [1]
  • Saturated fat 26.7 g / 100 g
    Strong Very high in saturated fat. [5]
  • Energy 600 kcal / 100 g
    Info Energy-dense for its weight. [2]
  • Fiber 6.7 g / 100 g
    Strong A good source of fiber. [2]
subtotal−22
TOTAL 50Okay

100 − 50 = 50

Can’t score above 79. Contains coconut sugar, an ingredient of high concern. [1][2][3]

Can’t score above 79. High in fat, saturated fat and sugars (above the front-of-pack "high" level). [6]

GTIN 00850024267930 · 2026-06-26

score v1.3.0 · kb 2026.10.11

High confidence

Same product, same score. Every time.

Nutrition per 100 g

Energy600 kcal
Fat43.3 g
Saturated fat26.7 g
Carbohydrates43.3 g
Sugars33.3 g
Added sugars23.3 g
Fiber6.7 g
Protein10 g
Salt0.2 g

Serving: 30g

Ingredients

High Moderate Not recognized Tap an ingredient for its evidence and rules.
Label text, as published

organic cacao, organic unrefined coconut sugar, organic grass-fed milk, organic cocoa butter

Allergens and diets

Contains: Milk

May contain: Tree nuts

  • Not vegan
  • Vegetarian
  • Gluten-free
  • Palm-oil-free

Always check the package: recipes change.

Healthiest milk chocolates in the US

More from Hu

Sources

  1. Guideline: sugars intake for adults and children

    World Health Organization · Mar 4, 2015 · Agency assessment

    “In both adults and children, WHO recommends reducing the intake of free sugars to less than 10% of total energy intake”

    who.int

  2. Dietary Guidelines for Americans, 2025–2030

    U.S. Department of Health and Human Services and U.S. Department of Agriculture · January 2026 · Regulator

    “Limit foods and beverages that include artificial flavors, petroleum-based dyes, artificial preservatives, and low-calorie non-nutritive sweeteners.”

    cdn.realfood.gov

  3. Added and free sugars should be as low as possible

    European Food Safety Authority · Feb 28, 2022 · Agency assessment

    “Sugar consumption is a known cause of dental caries.”

    efsa.europa.eu

  4. Ultra-processed foods: what they are and how to identify them

    Public Health Nutrition · April 2019 · Peer-reviewed

    doi.org

  5. Saturated fatty acid and trans-fatty acid intake for adults and children: WHO guideline

    World Health Organization · Jul 17, 2023 · Agency assessment

    “WHO recommends that adults and children reduce saturated fatty acid intake to 10% of total energy intake (strong recommendation).”

    who.int

  6. Guide to creating a front of pack (FoP) nutrition label for pre-packed products sold through retail outlets

    Department of Health and Social Care / Food Standards Agency (GOV.UK) · Nov 8, 2016 · Regulator

    “Table 3: Criteria for drinks (per 100ml)”

    assets.publishing.service.gov.uk

  7. Regulation (EU) 2018/848 of 30 May 2018 on organic production and labelling of organic products

    European Union (Official Journal) · May 30, 2018 · Law

    eur-lex.europa.eu