GoodSwap Get notified
Built Puff Peanuts butter cup
Photo: Open Food Facts contributors (CC BY-SA)

Protein Energy Bars

Built Puff Peanuts butter cup

40 g

Poor out of 100 High confidence
  • Ultra-processed
  • Contains added sugars
  • Contains palm oil
  • Seed-oil free
Get GoodSwap

Why it scores 28

Built Puff Peanuts butter cup scores 28 out of 100 (Poor) under GoodSwap’s published rules. What moved the score most:

  1. Sugar: An added sugar. Strong
  2. Ultra-processed (NOVA 4): Classified NOVA 4: made with industrial ingredients and additives. Strong
  3. Sugars 15 g / 100 g: High in sugar. Strong

Every line of the math is on The Receipt below, with its evidence tier and sources.

Better butter and spreads

The same kind of product, at least 10 points higher, sold in the US. Never paid placements.

The Receipt

Peanuts butter cup

START100

Ingredients

  • Sugar
    Strong An added sugar. [1][2][3]
  • Collagen
    Info An ingredient typical of ultra-processed foods (NOVA group 4). [4]
  • Whey protein concentrate / isolate
    Info An ingredient typical of ultra-processed foods (NOVA group 4). [4]
  • Glycerin
    Info An additive class typical of ultra-processed foods (NOVA group 4). [4]
  • Palm kernel oil
    Strong About half saturated fat; WHO recommends keeping saturated fat to 10% of energy or less. [5][6][7]
  • Natural flavors
    Info "Natural flavor" is a legal category (21 CFR 101.22(a)(3)): flavor substances from spices, fruits, vegetables, meat, dairy or fermentation. [8][4]
  • Soy lecithin
    Info An additive class typical of ultra-processed foods (NOVA group 4). [4]
subtotal−30

Processing

  • Ultra-processed (NOVA 4)
    Strong Classified NOVA 4: made with industrial ingredients and additives. [4]
  • 5 kinds of ultra-processing markers
    Emerging Industrial additive classes found: emulsifier, flavoring, humectant, industrial protein and thickener, stabilizer or gelling agent. [4]
subtotal−24

Nutrition per 100 g

  • Sugars 15 g / 100 g
    Strong High in sugar. [1]
  • Saturated fat 5 g / 100 g
    Strong High in saturated fat. [5]
  • Salt 0.7 g / 100 g
    Strong High in salt. [9]
  • Energy 375 kcal / 100 g
    Info Energy-dense for its weight. [2]
subtotal−18
TOTAL 28Poor

100 − 72 = 28

Can’t score above 79. Contains sugar, an ingredient of high concern. [1][2][3]

GTIN 00840229306466 · 2026-08-05

score v1.3.0 · kb 2026.10.11

High confidence

Same product, same score. Every time.

Nutrition per 100 g

Energy375 kcal
Fat6.3 g
Saturated fat5 g
Trans fat0 g
Carbohydrates35 g
Sugars15 g
Added sugars15 g
Fiber0 g
Protein42.5 g
Salt0.7 g

Serving: 40g

Ingredients

High Moderate Not recognized Tap an ingredient for its evidence and rules.
Label text, as published

Premium Collagen Protein Blend (Collagen, Partially Hydrolyzed Whey Protein Isolate), Glycerin, Sugar, Water, Palm Kernel Oil, Partially Defatted Peanut Flour, Gelatin, Natural Flavors, Nonfat Dry Milk, Cocoa Processed With Alkali, Peanut Oil, Soy Lecithin, Salt, Cultured Dextrose.

Allergens and diets

Contains: Milk, Peanuts, Soy

  • Not vegan
  • Not vegetarian
  • Not palm-oil-free

Always check the package: recipes change.

Healthiest protein energy bars in the US

Sources

  1. Guideline: sugars intake for adults and children

    World Health Organization · Mar 4, 2015 · Agency assessment

    “In both adults and children, WHO recommends reducing the intake of free sugars to less than 10% of total energy intake”

    who.int

  2. Dietary Guidelines for Americans, 2025–2030

    U.S. Department of Health and Human Services and U.S. Department of Agriculture · January 2026 · Regulator

    “Limit foods and beverages that include artificial flavors, petroleum-based dyes, artificial preservatives, and low-calorie non-nutritive sweeteners.”

    cdn.realfood.gov

  3. Added and free sugars should be as low as possible

    European Food Safety Authority · Feb 28, 2022 · Agency assessment

    “Sugar consumption is a known cause of dental caries.”

    efsa.europa.eu

  4. Ultra-processed foods: what they are and how to identify them

    Public Health Nutrition · April 2019 · Peer-reviewed

    doi.org

  5. Saturated fatty acid and trans-fatty acid intake for adults and children: WHO guideline

    World Health Organization · Jul 17, 2023 · Agency assessment

    “WHO recommends that adults and children reduce saturated fatty acid intake to 10% of total energy intake (strong recommendation).”

    who.int

  6. Process contaminants in vegetable oils and foods

    European Food Safety Authority · May 3, 2016 · Agency assessment

    “The highest levels of GE, as well as 3-MCPD and 2-MCPD (including esters) were found in palm oils and palm fats, followed by other oils and fats.”

    efsa.europa.eu

  7. Commission Regulation (EU) 2023/915 of 25 April 2023 on maximum levels for certain contaminants in food

    European Union (Official Journal) · Apr 25, 2023 · Law

    “Glycidyl fatty acid esters, expressed as glycidol”

    eur-lex.europa.eu

  8. 21 CFR 101.22 Foods; labeling of spices, flavorings, colorings and chemical preservatives

    Electronic Code of Federal Regulations (eCFR), U.S. Office of the Federal Register · Dec 19, 2016 · Law

    “whose significant function in food is flavoring rather than nutritional.”

    ecfr.gov

  9. Sodium reduction (fact sheet)

    World Health Organization · May 11, 2026 · Agency assessment

    “For adults, WHO recommends less than 2000 mg/day of sodium (equivalent to less than 5 g/day salt), or just under a teaspoon.”

    who.int

  10. Ultra-processed food exposure and adverse health outcomes: umbrella review of epidemiological meta-analyses

    BMJ · Feb 28, 2024 · Peer-reviewed

    “Greater exposure to ultra-processed food was associated with a higher risk of adverse health outcomes, especially cardiometabolic, common mental disorder, and mortality outcomes.”

    doi.org

  11. Ultra-Processed Diets Cause Excess Calorie Intake and Weight Gain: An Inpatient Randomized Controlled Trial of Ad Libitum Food Intake

    Cell Metabolism · July 2019 · Peer-reviewed

    doi.org