GoodSwap Get notified
Simply Protein SimplyProtein Crispy Bars
Photo: Open Food Facts contributors (CC BY-SA)

Protein bars

Simply Protein SimplyProtein Crispy Bars

Excellent out of 100 High confidence
  • Contains added sugars
  • Contains seed oils
  • Contains whole grains
Get GoodSwap

Why it scores 80

Simply Protein SimplyProtein Crispy Bars scores 80 out of 100 (Excellent) under GoodSwap’s published rules. What moved the score most:

  1. Sugar: An added sugar. Strong
  2. Chocolate (sweetened, ingredient): Contains added sugar. Strong
  3. Soy protein isolate / concentrate: An ingredient typical of ultra-processed foods (NOVA group 4). Info

Every line of the math is on The Receipt below, with its evidence tier and sources.

The Receipt

SimplyProtein Crispy Bars

START100

Ingredients

  • Sugar
    Strong An added sugar. [1][2][3]
  • Chocolate (sweetened, ingredient)
    Strong Contains added sugar. [1]
  • Soy protein isolate / concentrate
    Info An ingredient typical of ultra-processed foods (NOVA group 4). [4]
  • Inulin (chicory root fiber)
    Info An ingredient class typical of ultra-processed foods (NOVA group 4). [4]
  • Glycerin
    Info An additive class typical of ultra-processed foods (NOVA group 4). [4]
  • Natural flavors
    Info "Natural flavor" is a legal category (21 CFR 101.22(a)(3)): flavor substances from spices, fruits, vegetables, meat, dairy or fermentation. [5][4]
  • Sunflower oil
    Emerging High in omega-6 linoleic acid. [6][7][8][9]
subtotal−20
TOTAL 80Excellent

100 − 20 = 80

GTIN 00686207801475 · 2025-10-06

score v1.3.0 · kb 2026.10.11

High confidence

Same product, same score. Every time.

Nutrition per 100 g

Energy425 kcal
Fat20 g
Saturated fat5 g
Trans fat0 g
Carbohydrates37.5 g
Sugars5 g
Added sugars5 g
Fiber17.5 g
Protein32.5 g
Salt0.9 g

Serving: 1 portion (40 g)

Ingredients

High Moderate Not recognized Tap an ingredient for its evidence and rules.
Label text, as published

soy protein crisps, tapioca starch, sea salt, inulin, almonds, unsweetened chocolate, vegetable glycerin, almond butter, semi-sweet chocolate chips, cane sugar, unsweetened chocolate, cocoa butter, brown rice crisps, brown rice, cocoa powder, oats, natural flavors, sunflower oil blend, sunflower oil, antioxidants, mixed tocopherols, rosemary extract, sea salt

Allergens and diets

Contains: Tree nuts, Soy, Gluten

  • Not gluten-free
  • Palm-oil-free

Always check the package: recipes change.

Healthiest protein bars in the US

More from Simply Protein

Sources

  1. Guideline: sugars intake for adults and children

    World Health Organization · Mar 4, 2015 · Agency assessment

    “In both adults and children, WHO recommends reducing the intake of free sugars to less than 10% of total energy intake”

    who.int

  2. Dietary Guidelines for Americans, 2025–2030

    U.S. Department of Health and Human Services and U.S. Department of Agriculture · January 2026 · Regulator

    “Limit foods and beverages that include artificial flavors, petroleum-based dyes, artificial preservatives, and low-calorie non-nutritive sweeteners.”

    cdn.realfood.gov

  3. Added and free sugars should be as low as possible

    European Food Safety Authority · Feb 28, 2022 · Agency assessment

    “Sugar consumption is a known cause of dental caries.”

    efsa.europa.eu

  4. Ultra-processed foods: what they are and how to identify them

    Public Health Nutrition · April 2019 · Peer-reviewed

    doi.org

  5. 21 CFR 101.22 Foods; labeling of spices, flavorings, colorings and chemical preservatives

    Electronic Code of Federal Regulations (eCFR), U.S. Office of the Federal Register · Dec 19, 2016 · Law

    “whose significant function in food is flavoring rather than nutritional.”

    ecfr.gov

  6. Re-evaluation of the traditional diet-heart hypothesis: analysis of recovered data from Minnesota Coronary Experiment (1968-73)

    BMJ · Apr 12, 2016 · Peer-reviewed

    “replacement of saturated fat in the diet with linoleic acid effectively lowers serum cholesterol but does not support the hypothesis that this translates to a lower risk of death from coronary heart disease or all causes.”

    doi.org

  7. Use of dietary linoleic acid for secondary prevention of coronary heart disease and death: evaluation of recovered data from the Sydney Diet Heart Study and updated meta-analysis

    BMJ · Feb 4, 2013 · Peer-reviewed

    doi.org

  8. Dietary Linoleic Acid and Risk of Coronary Heart Disease: A Systematic Review and Meta-Analysis of Prospective Cohort Studies

    Circulation · Oct 28, 2014 · Peer-reviewed

    “These data provide support for current recommendations to replace saturated fat with polyunsaturated fat for primary prevention of CHD.”

    doi.org

  9. Dietary Fats and Cardiovascular Disease: A Presidential Advisory From the American Heart Association

    Circulation · Jul 18, 2017 · Peer-reviewed

    doi.org