Cereal bars
Kind Dark Chocolate Raspberry Pumpkin Seed
Score
- Ultra-processed
- High in saturated fat
- Contains added sugars
- Contains palm oil
- Seed-oil free
Why it scores 12
Kind Dark Chocolate Raspberry Pumpkin Seed scores 12 out of 100 (Bad) under GoodSwap’s published rules. What moved the score most:
- minus 20 points Sugar: An added sugar. Strong
- minus 20 points Honey: An added sugar. Strong
- minus 18 points Ultra-processed (NOVA 4): Classified NOVA 4: made with industrial ingredients and additives. Strong
Every line of the math is on The Receipt below, with its evidence tier and sources.
Better sunflower and pumpkin seeds
-
Dark Chocolate Chunk Organic Snacking Clusters Go Raw · 16 oz Not ultra-processed · No palm oil Score 41 out of 100 , 29 points higher -
Sunflower Seeds Trader Joe's Not ultra-processed · Less saturated fat Score 100 out of 100 , 88 points higher -
Glazed Pecans with Sweetened Cranberries & Pepitas Orchard Valley Harvest · 24 oz Not ultra-processed · Less saturated fat Score 67 out of 100 , 55 points higher -
Simply Salted Pumpkin Seeds Homestyle Roasted Bigs · 5 oz Not ultra-processed · No added sugars Score 79 out of 100 , 67 points higher -
Pumpkin Seeds Roasted with Salt Southern Grove Not ultra-processed · Less saturated fat Score 79 out of 100 , 67 points higher
The same kind of product, at least 10 points higher, sold in the US. Never paid placements.
The Receipt
Dark Chocolate Raspberry Pumpkin Seed
Ingredients
- Sugar minus 20 points
- Honey minus 20 points
- Corn syrup minus 10 points
Processing
- Ultra-processed (NOVA 4) minus 18 points
- 4 kinds of ultra-processing markers minus 4.5 points
Nutrition per 100 g
- Sugars 20 g / 100 g minus 11 points
- Saturated fat 8.8 g / 100 g minus 7 points
- Energy 450 kcal / 100 g minus 2 points
- Fiber 15 g / 100 g plus 4 points
100 − 88.5 = 11.5 → 12
Can’t score above 79. Contains sugar, an ingredient of high concern. [1][2][3]
Can’t score above 79. High in fat and saturated fat (above the front-of-pack "high" level). [6]
Nutrition per 100 g
| Energy | 450 kcal |
|---|---|
| Fat | 30 g |
| Saturated fat | 8.8 g |
| Carbohydrates | 50 g |
| Sugars | 20 g |
| Added sugars | 17.5 g |
| Fiber | 15 g |
| Protein | 12.5 g |
| Salt | 0.3 g |
Serving: 1 bar (40 g)
Ingredients
- pumpkin seeds
- peanuts
- chicory root fiber
- sunflower seeds
- cane sugar (high concern)
- dried cranberries
- almonds
- honey (high concern)
- palm kernel oil
- glucose syrup (high concern)
- rice flour
- dried raspberries
- unsweetened chocolate
- alkalized cocoa
- soy lecithin
- sea salt
- natural flavor
- rosemary extract (to maintain freshness)
- cocoa butter
- allergen information: contains peanuts
- almonds and soy
Label text, as published
pumpkin seeds, peanuts, chicory root fiber, sunflower seeds, cane sugar, dried cranberries, almonds, honey, palm kernel oil, glucose syrup, rice flour, dried raspberries, unsweetened chocolate, alkalized cocoa, soy lecithin, sea salt, natural flavor, rosemary extract (to maintain freshness), cocoa butter, allergen information: contains peanuts, almonds and soy, may contain tree nuts, may contain nut shell fragments, brought to you by kind llc p,o, box 705 midtown station ny, ny 10018 1 855,884,kind kindsnacks,com made in u,s,a, with domestic and imported ingredients
Allergens and diets
Contains: Peanuts, Tree nuts, Soy
- Not vegan
- Not palm-oil-free
Always check the package: recipes change.
Sources
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Guideline: sugars intake for adults and children
“In both adults and children, WHO recommends reducing the intake of free sugars to less than 10% of total energy intake”
who.int
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Dietary Guidelines for Americans, 2025–2030
“Limit foods and beverages that include artificial flavors, petroleum-based dyes, artificial preservatives, and low-calorie non-nutritive sweeteners.”
cdn.realfood.gov
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Added and free sugars should be as low as possible
“Sugar consumption is a known cause of dental caries.”
efsa.europa.eu
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Saturated fatty acid and trans-fatty acid intake for adults and children: WHO guideline
“WHO recommends that adults and children reduce saturated fatty acid intake to 10% of total energy intake (strong recommendation).”
who.int
-
“Table 3: Criteria for drinks (per 100ml)”
assets.publishing.service.gov.uk
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“Greater exposure to ultra-processed food was associated with a higher risk of adverse health outcomes, especially cardiometabolic, common mental disorder, and mortality outcomes.”
doi.org
-
“Glycidyl fatty acid esters, expressed as glycidol”
eur-lex.europa.eu