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Snacks

Kind Maple glazed pecan & sea salt bar

1.4 oz/40 g

Poor out of 100 Medium confidence
  • Ultra-processed
  • Contains added sugars
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Why it scores 20

Kind Maple glazed pecan & sea salt bar scores 20 out of 100 (Poor) under GoodSwap’s published rules. What moved the score most:

  1. Honey: An added sugar. Strong
  2. Corn syrup: An added sugar. Strong
  3. Ultra-processed (NOVA 4): Classified NOVA 4: made with industrial ingredients and additives. Strong

Every line of the math is on The Receipt below, with its evidence tier and sources.

The Receipt

Maple glazed pecan & sea salt bar

START100

Ingredients

  • Honey
    Strong An added sugar. [1][2][3]
  • Corn syrup
    Strong An added sugar. [1][2][3]
  • Maple syrup
    Strong An added sugar. [1][2][3]
subtotal−50

Processing

  • Ultra-processed (NOVA 4)
    Strong Classified NOVA 4: made with industrial ingredients and additives. [4]
  • 4 kinds of ultra-processing markers
    Emerging Industrial additive classes found: bulking agent, emulsifier, flavoring and industrial sugar or starch hydrolysate. [4]
subtotal−22.5

Nutrition per 100 g

  • Sugars 12.5 g / 100 g
    Strong High in sugar. [1]
  • Saturated fat 3.8 g / 100 g
    Strong High in saturated fat. [5]
  • Salt 0.9 g / 100 g
    Strong High in salt. [6]
  • Energy 525 kcal / 100 g
    Info Energy-dense for its weight. [2]
  • Fiber 12.5 g / 100 g
    Strong A good source of fiber. [2]
  • Protein 12.5 g / 100 g
    Info A good source of protein. [2]
subtotal−8
TOTAL 20Poor

100 − 80.5 = 19.5 → 20

Can’t score above 79. Contains honey, an ingredient of high concern. [1][2][3]

Can’t score above 79. High in fat (above the front-of-pack "high" level). [7]

GTIN 00602652170904 · 2023-11-16

score v1.3.0 · kb 2026.10.11

Medium confidence

Same product, same score. Every time.

Nutrition per 100 g

Energy525 kcal
Fat42.5 g
Saturated fat3.8 g
Trans fat0 g
Carbohydrates32.5 g
Sugars12.5 g
Fiber12.5 g
Protein12.5 g
Salt0.9 g

Serving: 1 BAR (40 g)

Ingredients

High Moderate Not recognized Tap an ingredient for its evidence and rules.
Label text, as published

PECANS, ALMONDS, PEANUTS, CHICORY ROOT FIBER, HONEY, GLUCOSE SYRUP, RICE FLOUR, MAPLE SYRUP, SEA SALT, NATURAL FLAVOR, SOY LECITHIN, SUGAR.

Allergens and diets

Contains: Peanuts, Tree nuts, Soy

  • Not vegan
  • Palm-oil-free

Always check the package: recipes change.

More from Kind

Sources

  1. Guideline: sugars intake for adults and children

    World Health Organization · Mar 4, 2015 · Agency assessment

    “In both adults and children, WHO recommends reducing the intake of free sugars to less than 10% of total energy intake”

    who.int

  2. Dietary Guidelines for Americans, 2025–2030

    U.S. Department of Health and Human Services and U.S. Department of Agriculture · January 2026 · Regulator

    “Limit foods and beverages that include artificial flavors, petroleum-based dyes, artificial preservatives, and low-calorie non-nutritive sweeteners.”

    cdn.realfood.gov

  3. Added and free sugars should be as low as possible

    European Food Safety Authority · Feb 28, 2022 · Agency assessment

    “Sugar consumption is a known cause of dental caries.”

    efsa.europa.eu

  4. Ultra-processed foods: what they are and how to identify them

    Public Health Nutrition · April 2019 · Peer-reviewed

    doi.org

  5. Saturated fatty acid and trans-fatty acid intake for adults and children: WHO guideline

    World Health Organization · Jul 17, 2023 · Agency assessment

    “WHO recommends that adults and children reduce saturated fatty acid intake to 10% of total energy intake (strong recommendation).”

    who.int

  6. Sodium reduction (fact sheet)

    World Health Organization · May 11, 2026 · Agency assessment

    “For adults, WHO recommends less than 2000 mg/day of sodium (equivalent to less than 5 g/day salt), or just under a teaspoon.”

    who.int

  7. Guide to creating a front of pack (FoP) nutrition label for pre-packed products sold through retail outlets

    Department of Health and Social Care / Food Standards Agency (GOV.UK) · Nov 8, 2016 · Regulator

    “Table 3: Criteria for drinks (per 100ml)”

    assets.publishing.service.gov.uk

  8. Ultra-processed food exposure and adverse health outcomes: umbrella review of epidemiological meta-analyses

    BMJ · Feb 28, 2024 · Peer-reviewed

    “Greater exposure to ultra-processed food was associated with a higher risk of adverse health outcomes, especially cardiometabolic, common mental disorder, and mortality outcomes.”

    doi.org

  9. Ultra-Processed Diets Cause Excess Calorie Intake and Weight Gain: An Inpatient Randomized Controlled Trial of Ad Libitum Food Intake

    Cell Metabolism · July 2019 · Peer-reviewed

    doi.org